iPhone 5c App Store apps

It is no secret that Apple’s unapologetically plastic iPhone 5c has fallen short of Apple management’s internal projections. As an effort to revitalize flagging sales of the $549 handset, Apple’s uncharacteristically decided to run a series of new web and prints ads in places like the Tumblr blogging platform, NYTimes.com, Yahoo.com and the Rolling Stone magazine.

Apple’s game plan for the iPhone 5c now appears to include a cheaper model with just eight gigabytes of storage. According to a new rumor, the 8GB iPhone 5c is launching tomorrow, March 18, in – of all places – Germany on the Vodafone unit’s O2 network…

According to a report by Caschys Blog (Google translate) and corroborated by the German blog iFun.de, the handset is releasing as early as tomorrow as shipments of the 8GB models have arrived at carrier stores in the UK.

Engadget has gotten hold of a photo said to show the label from the 8GB iPhone 5c packaging.

8GB iPhone 5c (label packaging)

Neither report would reveal the pricing of the device, though tipsters indicate that the 8GB model will come in all of the existing iPhone 5c colors: white, blue, green, yellow and red. While the 8GB iPhone 5c could make its debut in Germany and UK, we think Apple will soon release it worldwide.

yellow iPhone 5c yellow background

It’s also fairly reasonable to assume that the handset will be a $100 cheaper when sold contract-free, which could help push more units in places like China and other emerging markets.

That being said, I’m not sure this is going to be enough to push price-minded folks into picking one up. At $449 – even at $399 – the iPhone 5c would still be out of reach of cash-strapped buyers, especially in emerging markets where most of the handsets sold are sub-$300 devices.

Besides, what happens to the iPhone 4s when the 8GB iPhone 5c debuts? As you know, the iPhone 4s is now sold for $0 with a contract, in line with Apple’s strategy of keeping past two iPhone generation on the market.

Is the iPhone 4s going to be phased out?

Will the 8GB iPhone 5c take its place instead?

As for developed markets like the United States, United Kingdom, Germany, France and others, people may not simply see the point of buying what’s basically a 2012 hardware with slight modifications and encased in a plastic shell, no matter how beautiful it is.

By the way, we have no cold hard numbers on the iPhone 5c sales because Apple does not break down iPhone sales by model.

Is this move out of desperation, do you think?

  • David Gitman

    omg why are they so desperate to sell that phone

    • Derp

      Because the aim of a company is to make a profit…Business Studies 101.

    • ConduciveMammal

      Hmmm study the most basic of business management courses and then read what you just asked.

      • David Gitman

        so why not just make a new better phone to get more money?

      • felixtaf

        They are making new phone models. And they arent like others to flood the market with phone models every month!

      • David Gitman

        we all know that the 5C just sucks

      • felixtaf

        No its not. It sucks at its price. Its not a bad phone IMO. After all, its an iPhone 5 in plastic shell!

      • David Gitman

        so why not just the 5? or the 5S?

      • ✪ aidan harris ✪

        Because the 5 and 5S are targeted differently to the 5C. The 5C target audience is probably newcomers to the iOS platform (former Android, Windows Phone, or dare I say it? Blackberry users)…

      • Senthet

        I agree it not sucks it’s just a i5 in some colorful shells.
        But It’s a flop and I don’t think its just a price question. I think it sends a mix signal to the customer 1. it’s an Apple 2. but still looks like something from the candystore. Even my neighbors kids 8 and eleven just cant stop laughing when I show them one. If Apple make an 8 GB I’m almost sure it will flop too. And they try all kind of ways because it’s was a key product designed with iOS7 in mind and should mark the change from Scott Forstall to Jonathan Ive design. I really hope they get rid of Jonathan Ive before he ruin something more.

  • Virus

    8gb will get you nowhere with Retina apps 16gb is hard enough to live with

    • Dani Hayes

      Unless you jailbreak and install iCleaner. Even then, that still doesn’t do much justice.

      • ✪ aidan harris ✪

        One thing iCleaner does do is clean out all the language files you’ll never use. It amazes me how much space you get just by deleting all of that and surprises me how it isn’t possible to do so natively. Then again Apple wouldn’t sell much 64GB iPhones then…

  • Mohammed Sahib

    Make it $400 or less, unlocked, and you may get a chance to clear your inventory, Apple.

  • Maxim∑

    Im not against the 5C but people go to Apple for quality not to get a cheaper device. Apple should stay out of the low end market

    • felixtaf

      These expensive phones wont help Apple in low end markets. They shud either rethink their strategy or be like the old Apple. If someone wants Apple iPhone, they will buy it anyways.

      In low end markets, people wont switch or upgrade every year. They spend money carefully and for the price Apple is selling these “so called” cheap phone, they cant compete with the better alternatives in that price range!

    • Dani Hayes

      I like the feel of the 5c but like my 5s better. My 5s feels nice enough with a Speck candysheel case on it.

  • jocastro

    stupid idea, update and the firmware alone take space, you wouldnt have any fun with it

    • felixtaf

      Right… But not everyone is goin to fill the phone with apps. 8GB phones are for those people or people who uses a second phone.
      Still expensive for an unlocked phone. I think It will come free with contract!

  • Antzboogie

    Why cant Apple just allow expandable memory already like come on already!

    • felixtaf

      1. To make more money
      2. iTunes integration
      3. No file manager

  • Jonathan

    8 GB is so little now. 32 GB is now pretty much the minimum. That’s what I have and I’m happy.

    • ConduciveMammal

      Yeah, when the i4 came out, I got the 32gb model and I struggled to fill it, now I have the 32gb i5s and it’s a struggle to find more space. Deeply regretting not getting the larger model

      • Mescudi

        Same here I normally get 16GB, but after I noticed that I was constantly downloading files for school, taking pics and videos. I Bumped up to 32GB. I have not regretted that decision. Also, I have Dropbox(10GB), Onedrive(10GB), BOX(50GB), AT&T Locker (50GB) for my pictures and videos. I now have 10GB free on my phone with 120 apps. Try that, it might help you.

      • felixtaf

        The problem with cloud storage is, not every cloud storage will play/stream ur files online. They will download and then play/open/stream. So the file will be on cache anyways. Also if u dont have free/paid unlimited wifi, it will suck ur data! So having on device storage is better at the moment.

    • Tony

      Totally agree! 32 needs to be the standard now. 8 and 16 are extremely low. Apple should step up their game and make 32 the lowest you can get on iphone 6 and keep the price the same.

      • felixtaf

        Have to agree with you there. 32GB should be the base model. All other companies are making 32 GB as the base model. Ex. Note 3, HTC One, LG G2 etc.
        Really hope the large screen iPhone will be a 32GB model for 650$… #KeepDreamingFelixtaf

  • Semi

    8GB 16GB and 32GB memory standards need to be confined to the history books. 64GB should be the minimum and 1TB should be available on iPads.

  • Tumbled_Sea

    Hi iDB, I’m an apple fan from China. I read every post on your site and I find it extremely useful. So can I repost some of your posts on my blog? Of course I’ll firstly translate them into Chinese and mark where they come from and who the author is at the end of each post I choose. Expecting an iDB member’s reply.

    • felixtaf

      Contact them via ‘Contact’ option under ‘About’ in the bottom of the page. They may respond. I dont think they will respond here.

      • Tumbled_Sea

        alright thx.

  • macaddict

    #disappointing!!! Thats what you’ve been working on? I can sneeze 8 gigs these days.

    • ✪ aidan harris ✪

      Most Bluray films are greater than 8GB so if you want to transfer just one film you’re screwed unless you want to severely ruin the quality of it with compression…

  • Jason Baroni

    Clever, actually! In Brazil Apple makes more money with the 8GB version of the 4 and 4S! It seems trashy for US and 1st world countries but for some it is really a great deal.

  • Serkan Gurbuz

    I work at phone shop in uk we’ve hot some 5c8gb delivered this morning

  • Leonard Wong

    If it does happen, I wonder will Apple phase out iPhone 4s completely and replace it with the iPhone 5c with 8GB model.

  • Nathan

    The phone will become obsolete by the end of 2015 anyways. What a waste of money.

  • Andy

    “Is the iPhone 4s going to be phased out?”
    It was only a matter of time before Apple stops selling the 4s this year. This reminds me of how they stopped selling iPod touch 4th gen models and replaced it with the 16GB iPod touch 5th generation (with no rear camera).

  • Sean Clark

    Apple claims that user experience comes before profits and then pulls this? It’s ridiculous. They’re willing to sell an antiquated product for the sake of saving <$10 in memory.

    • grumpyfuzz

      Saving 80 cents, if I am not mistaken for the price haha.

  • pauleebe

    16GB is really only 13GB. 8GB is really only 6.4GB.

    They shouldn’t be selling phones with less than 16GB of storage nowadays. While we’re on the subject, get rid of anything other than 5S and 5C.

  • cordell

    Cnt do nothing with a 8gb

  • n0ahcruz3

    Rip off.

  • n0ahcruz3

    Apple is all about experience and quality. But This clearly tells desperation to sell the 5c.

  • GuyBey0ndC00L

    Why not just release the 16GB model and make it dirt cheap. I bet if the 5c came with a white front and not so bright colors it will sale more.

  • blastingbigairs

    All I known is my parents and daughter love their 5c’s, but 8 GB would be shamefully small and almost useless. This would only appeal to people who don’t want many apps, don’t like music, and don’t take pictures or video.