iMac 8G (Design 001)

As per its annual survey of top consumer electronics that are planned for holiday purchases, Market research firm Parks Associates reported that Mac desktops for the first time have usurped Dell and other competitors such as Hewlett-Packard and Acer as the most sought-after desktop PCs this holiday shopping season.

Back in 2012, Apple was ranked second so this jump in popularity clearly indicates that a lot of people are now digging Apple’s latest desktop Mac hardware. Back in 2011, Apple was ranked third in the category.

Not only is the sweet victory a nice testament to Apple’s design and engineering prowess, it’s humiliating to Dell, the computer maker whose CEO fifteen years ago infamously advised leadership of the then-nearly bankrupt Apple to sell off the company and return the money to shareholders…

Data was gathered from Parks Associates’ nationwide survey of 2,500 U.S. broadband households in the fourth quarter of 2013. John Barrett, director of Consumer Analytics with Parks Associates, commented:

Apple topped the list of intended brands for desktop purchases for the first time this year. In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories.

Following the #1 Apple, other sought-after desktop brands include #2 Dell, #3 Hewlett-Packard, #4 Acer and #5 Asus.


However, Apple reigned supreme in two other important categories, tablets and streaming media devices.

The iPad proved the most popular brand among tablet shoppers in Parks Associates’ research, followed by the Amazon Kindle, Samsung tablets, Microsoft’s Surface and Acer. As for streaming media devices, the Apple TV has remained the top brand, followed by the Roku, Buffalo, D-Link’s Boxee Box and Netgear hardware.

Barrett explained that being the preferred brand is no guarantee that consumers won’t change their minds.

For example, with streaming media players, Apple is the preferred brand, but many shoppers ultimately end up getting a Roku. Last year, among younger (18-34) shoppers for this device, 34 percent planned to buy an Apple, and 15 percent planned to buy a Roku. In a later survey of actual purchases, we found 24 percent bought an Apple TV and 29 percent bought a Roku player.

Apple of course in September 2012 updated its popular iMac all-in-one desktop lineup with Intel’s fourth-generation Core processors (the Haswell platform), in addition to the faster Nvidia GeForce 700 graphics, Gigabit Wi-Fi and PCI-Express based flash storage.

And if a pre-ordering page by a German retailer is anything to go by, Tim Cook & Co. are gearing up to launch the long-expected and radical Mac Pro update later this month.

  • blastingbigairs

    Duh!!! My 2010 21.5″ iMac still blows away the newest PC’s right out of the box. Truly a case of “you get what you pay for” for sure.

    • Anonymous

      But can you play Battlefield 4 in 1440p on it?

      • blastingbigairs

        Not a gamer, sorry.

      • ✪ aidan harris ✪

        Wow 2 down-votes just for not being a gamer? Are people not entitled to their own opinion anymore?

      • Raashid

        Probably for ignoramusly comparing a high-end Mac with a low-end PC and coming to his first conclusion.

      • blastingbigairs

        It’s cool bro, I surf everyday, and not on a computer screen either. I have a life.

      • Does it really matter? If you want to play games, get an Xbox. If you ever feel like doing something productive on a real OS, get a Mac. Unix is king.

  • GT

    Ohhhhh I would never go back to Windows.

    • Yash Gorana

      Actually, i do require windows on my mac.
      1) Developing programs.
      2) Gaming xD

      • GT

        Yeah I use Windows sometimes, but from a bootable HD, not as my daily driver. Even if I still use Windows sometimes, I would not go back to a windows machine anytime soon. Not a gamer BTW.

      • Yash Gorana

        Ouuh. Yeah same here. Mot going back to permanent Windows Machine. Even if people call me hipster and all other insecure terminologies.

      • NSA

        Same to me. I do develop programs. That’s why I have installed a Windows in a virtual machine on my Mac

    • Raashid

      Neither would I ever stick with OS X…

      • GT

        Good for you..

      • Raashid

        Thanks, and same to you…

      • GT

        Thank you. Have a nice day.

  • Gróf Attila

    I bet this is only true in the US!

    The title is misleading!

  • chumawumba

    Why is this even news? PCs suck.

    • Jo

      No. They are groovy and Awesome. Except for Windows 8, windows 8 is crap.

      • Raashid

        It’s total Crap on Desktop and Laptop form factors (where Windows Se7en rules). On tablet/2-in-1 form factors like the Surface Pro, it’s not too terrible…throws away Aero beauty and many other power-user GUIs from Windows Se7en (you can’t even easily forget a WiFi network on Windows 8.1, the GUI is gone completely http://bit ly/IMwvxc). However, it complements with touch friendly UI (metro) and opens doors to new apps…

  • CPVideoMaker101

    I use windows PCs 🙁

  • thetomthebomb

    I want a mac 🙁

  • momerathe

    Dell is a sought-after brand?!

    • iReza Grand

      Same as my question !

    • Jo

      yes, because it’s not overpricedé

      • NSA

        No, they are. I bought a Dell laptop for $1200 back in 2009. Just replaced after 1 and half year because I noticed a problems in performance. After that that I bought HP laptop for $1000, it was worse than Dell. The laptop got too hot when you surfing the web.

        Finally I bought MacBook Pro. I have been using it for 1 and half year. So far I don’t have any problem with it

      • Jo


  • Tyler

    So it’s more like dude you’re NOT getting a dell!!! HA

  • BoardDWorld

    I’m not a win PC person but Acer comes in before ASUS? People have no clue.

  • Micaiah Martin

    Ha ha, so I finally built myself a hackintosh…let me tell you. It’s the best of both worlds. The cheaper, yet better quality parts. Allowing for some super power build able to blow not one, but two macs at once, out of the water. And the amazing Operation System of OSX. So I suggest if you guys are still bickering over windows > mac or mac < windows. build a hackintosh! Trust me they are awesome…….Also Microsoft sucks..I think we all know that. Just think, every computer you buy with windows on it…you support Bill gates…that murdering bastard that likes to live off other peoples innovation..he's like a 21st century Thomas Edison….So yeah. there you go….R.I.P Nikola Tesla!

  • How I looked at it:
    Mac: Supports OSX and can support windows with the correct drivers already included.
    PC: Can only run windows, especially cause partitioning is a pain.
    So, I got a MacBook Pro. It does BeamNG and everything on windows, but also does my DMX and Video editing on OSX. I couldn’t be happier.