Apple highlights gold colorway in first iPhone 5s TV ad

By , Oct 20, 2013

iphone 5s gold ad

Following the publishing of its first print ads for the iPhone 5S last week, Apple has begun running its first TV spot for the handset. The commercial popped up just a few moments ago during a football broadcast on FOX.

The advert is reminiscent of Apple’s recent ‘Plastic Perfected’ iPhone 5c ad, in that it shows liquid coming together to form the flagship smartphone while the track ”Ooh La La” by Goldfrapp plays in the background…

Update: Apple has added the commercial to its YouTube channel and website.

Thoughts?

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  • Guest

    stupid ad

    • Jo

      still better than Microsoft ads

      • disqus_QHPh94ZCGb

        Those weren’t ads, those were tantrums thrown by Microsoft because they can’t figure out how to beat Apple

      • Jo

        haha they looked like grade 7 high school skits

      • xSeriouSx

        A lot better than their baseless bad mounting ads!

    • Vijay Panjwani

      stupid you.

  • Fram

    This has been on their website since the 5s has been announced. Nothing new.

    • http://www.iDownloadBlog.com Sebastien

      It is similar, yet different from what was on their website.

  • Jerry

    What happen to the “heart warming” commercials they usually release with every phone? I feel like this commercial is already stating the obvious. But then again I’m no commercial expert.

    • John

      Apple really have been hit and miss with their commercials the last few years. Maybe if Cook retires Ivy should take over the whole company. Now there’s some ads I’d love to see.

      • Jo

        Ivy? His name is Jony Ive

    • Maxim∑

      You have to change it up occasionally if not you become overdone and cheesy like googles recent nexus 7 commercial with a random dog

      • Jerry

        hahaha your 100% right, I thought the same thing to myself about that commercial. It felt too “warm” LOL

  • Obaid Yasin

    I still will get the Space Grey when it comes to my country on november 1

  • Ew

    Lol the premium luxury of the gold was completely ruined when the screen turned on and showed the hideous ios 7 blinding fluorescent paint job.

    • xSeriouSx

      Hahaha, was thinking the exact same thing!

    • nick

      That’s just like… your opinon man.

  • Drake

    Very strange for apple tbh.

  • Glorin

    Beautiful ad

  • Palmer Paul

    It appears to be paid for by Verizon…which means it is not the first iPhone 5s TV ad made by Apple. That might explain the departure from Apple’s usual commercial style.

    • http://www.iDownloadBlog.com Sebastien

      It’s not paid for by Verizon. All Apple iPhone ads show a carrier at the end of the ad. This ad will also air with AT&T, T-Mobile and Sprint logos at the end.

      • Palmer Paul

        ah okay thanks for the explanation Sebastien! Wouldn’t it make more sense for them to just put all four logos at the end…lol

  • Greg

    weird song I think and not apple’s style

    • omrishtam

      thought the same….i was like wtf? are you sure this is an apple ad?

    • Ellyn IsfeelingThelove

      I love the song. I have it on my phone. Gets me dancing and if you listen to the words she’s saying “Dial up my number… switch me on… Turn me up….. I want to touch you you’re just made for love” That is so fitting for a phone! and the artist is Goldfrapp This is the right song for that product!

  • Cameron Chao

    They just put it on youtube in HD, you can update this post now.

  • Maxim∑

    The original one at the keynote had cool music

  • Alexander Reimann

    No wallpaper? Maybe too many people got “dizzy” when they previewed the ad with the paralaxing backgrounds :)

  • TheBoi23

    Why is there no gold and black iphone???

    • ɑղժɾҽա

      What?

      • TheBoi23

        Like theres a gold and white, why not gold and black?

      • Yash Gorana

        It won’t look good. Hideous, actually.

    • Ron Rainz

      Cuz of that song, “Black and Yellow” ;)

  • ɑղժɾҽա

    It definitely details the luxury and class of the gold iPhone 5s. The music is “classy,” I should say. I reminds me of a romantic and expensive dinner date with the woman of my dreams! :D

  • felixtaf

    Remember the number of comments bashing the Gold iPhone? People became blacks, hipsters and gangsters, jus coz they aknowledged that they love this phone.

    Now, its a massive success!!! People are waiting for days to get one in hand! Apple even increased their production and competitors also jumped onto gold phones!

    Still, not for me… I like black (Space gray) better…

  • @sexyhamthing

    This is why (idiot) people buy apple products… silly others need to work out advertising…

  • workin

    tosh 2.0

  • sriram varadarajulu

    “oh la la la la la”

    • Yash Gorana

      goldfrapp

      • sriram varadarajulu

        sorry but what is that supposed to mean? and i meant that coz of the song not the phone

      • Yash Gorana

        The artist of this song is Goldfrapp. :|

  • hkgsulphate

    love the Designed Together more

  • Yash Gorana

    Apple should release a black iphone (not space grey )

    A black iMac, black MacBook, black Mac Mini, black Airport and every other thing black !

  • Gabriel Diaz

    I want the wallpaper! Where can I get it??