Nintendo released their most recent financial results last week, and the numbers didn’t look good. As suspected, the Wii U is selling quite poorly (the company only sold 160,000 during the quarter) and overall sales are down 1.9% year-over-year.

So with sales of its 9-month-old console already slipping, and no new hardware on the horizon, industry watchers are again calling for Nintendo to consider porting its library of games to, and developing new games for, other consoles and platforms.

But president Satoru Iwata reiterates that won’t happen while he’s in charge…

Speaking to CVG (via DaringFireball) Iwata said:

“If I was to take responsibility for the company for just the next one or two years, and if I was not concerned about the long-term future of Nintendo at all, it might make sense for us to provide our important franchises for other platforms, and then we might be able to gain some short-term profit,” he said.

“However, I’m really responsible for the long-term future of Nintendo as well, so I would never think about providing our precious resources for other platforms at all.”

Over the past few years, Nintendo has had trouble figuring out where it fits in today’s market of casual iPhone gamers and hardcore console gamers. And pundits have suggested that it start developing its software for other platforms to restore its fortunes.

mario bros

But Satoru says that would ruin the Nintendo experience:

“What I believe is that Nintendo is a very unique company, because it does its business by designing and introducing people to hardware and software – by integrating them, we can be unique. And because we have hardware and software developers in the same building, they stimulate each other,” he said.

“And those kinds of conditions have enabled us to create something that no other companies can create. Those kinds of backgrounds are there behind the fact that such a number of great Nintendo franchises exist, and those great franchises always shine for people around the world.”

As much as I’d love to play an official Super Mario Bros. port on my iPhone (not in an emulator), I have to admit that Satoru is right. Selling its games on other platforms, particularly mobile ones like iOS and Android, would not make a long-lasting business.

Just look at Rovio, who makes arguably the most popular games in the world right now with its Angry Birds Franchise—more than a billion total downloads. The company generated just $71.2 million in net profit last year, less than Nintendo does in a quarter.

So yeah, jeopardizing hardware sales to peddle a few games to mobile users might not be a great business plan. But hey, maybe Nintendo would be interested in making an iPhone-compatible game controller now that Apple is officially supporting them in iOS 7.

What do you think?

  • Hermès Vainstar Chu

    They need to jump on ios to get them to a better place

    • ghulamsameer

      Lol read the article.

      • Antzboogie

        They would make a profit thats BS.. They already got it anyway so if anything the delay would make their future debut Boring……

      • Ryan

        And now you’ve seen that you’re right.

    • Ryan


  • Boss

    A Nintendo game on iOS / Android would be like asking Coca Cola to include a can of Pepsi in their 6 pack

    • Liam Mulcahy

      Good one

    • Brett

      Your analogy isn’t accurate at all.

      • Ryan

        Absolutely was not accurate.

  • Lagax

    They could also take 30$ for Super Mario. People wouldn’t still buy it. They don’t Need to be as cheap as Rovio.

    • MarcPhilippeB


    • Elias Chao

      I think $30 for a mobile game is too much money, I know there are people who will buy it, but there are people, and I guess more than people who buy it, who won’t do it.

      I know that an iPhone/iPod/iPad cost more than that, but in my opinion this is not a good idea.

      • Lagax

        If developers work hard on it you can get a 100.000 times better gaming experience with an iPhone than with any console.

      • Ian Corbin

        The part you are missing is the economics of game development… Nintendo as only a publisher does not have the same probability of creating games of the same status for two reasons… Their market power is the ability to write software for their hardware… Think about Apple… this is a huge competitive advantage and allows them to continuously innovate and build products people love. The other, is that if Nintendo becomes simply a publisher, they will probably not be able to spend the same amount of money developing games to yield the same returns, thus the $30 price point will not work. There will be a middle man taking a piece of that. What you’re left with, for the same quality of games as you currently get from Nintendo, are mobile games at a higher price point, say $50 (not kidding) or stripped down versions of Nintendo games (that everyone will complain about). This is assuming Nintendo could even create games of equal value on someone else’s hardware.

    • Piyush

      30$ game will give them bad reputation , ultimately people will pirate not buy it , hardware business is more profitable than software one , even if they sell games at 30$ ,there is no chance they would earn as there hardware counterpart , as much i want nintendo games on ios device but this is not going to happen ,like apple is soul for music industries , nintendo is soul for gaming industry.

      • Lagax

        Thing is Nintendo Games are unique and people may even pay a lot more than 30€ for those games.

      • I honestly wouldn’t ’cause first off, it will most likely be watered down to run on weak ARM processors and due to lack of physical controllers. Second off, it would most likely be infected by the IAP-plague; 94% of AppStore apps apparently are (http://bit ly/16DijN4). Finally, I could easily find a more entertaining, non-IAP-infected and more intense PS3 game for $20 on the PlayStation store.

        I don’t buy a game just ’cause of the brand name you know…

      • Lagax

        Yeah, Thing is consoles are outdated. And Nintendo only has them. Only hardcore gamers have consoles anymore. There is no need of them. And apple could get an even higher market share in gaming if they released a better way for developers to interact with the AppleTV

      • “Consoles are outdated”

        They sure are, but not to iOS devices, yet, to PCs. When you can connect a physical game controller to an iOS device and you have more PS1 quality (yeah iOS games are still behind PS1) multiplayer games, only then will I see iOS surpass consoles in gaming. For now, that isn’t the case.

        Would surely be awesome if you could use your iOS devices as controllers for games on the Apple TV.

      • Piyush

        people where getting mad for final fantasy games costing 15$ so what do you think if nintendo games are 30$ what people will say.

      • Lagax

        Nintendo Games are more popular and people can get mad. They will buy them anyway.

      • Piyush

        yeah thats why final fantasy games are not in top 100 in app stores also.

      • Lagax

        Final fantasy is NOT nintendo! Oh gosh get that! Is it so hard? Nintendo has the most popular games in th world. Final fantasy is nothing against that. And also if they keep consoles they will not be able to do anything in 10 years, cause nobody’s gonna buy consoles anymore. They just have to move on.

      • Piyush

        but its most popular game i have ever known and console will stay because of high quality games available only for console ,eg gta5 and console are cheaper than pc and smartphone and there are more casual gamers on smartphone , hardcore gamer will choose console for latest games proof will be ps4 and xbox one.

      • fasih

        Most of us have already played these games on consoles, No point in paying 30$ or so, just to play the same game on iPhone. No doubt iOS devices makes the graphics of game so cool, but we will never get console like controls on an iOS device.

      • Niclas

        Or maybe we do (hint: IOS 7).

  • MarcPhilippeB

    Since Nintendo 64 and the Gameboy Color they’re products just aren’t good enough anymore. They need to innovate, or try to make profit out of their games.

    • iXanczy

      Their* (welcome to the Internet)

      I agree, but as much as I’d like to see Mario, or Pokémon, on iOS, I don’t think it would bring them any lasting profit. Honestly, I have no idea how Nintendo is going to keep it up the next couple of years…

      • MarcPhilippeB

        yeah, that’s true. the profit would certainly be short-termed, as Iwata said. I don’t know it either… only chance would be to go more into the game developing business, or surprise with a badass innovative gaming device.

      • Rowan09

        They thought that killer device was the Wii-U

      • Ryan

        Well they certainly somehow made it more lasting than I thought it would be.

      • Kokusho

        3 years latter, we all know how wrong we were to dismiss Nintendo, again.

    • Liam Mulcahy

      I loved super Mario smash bros

    • mnm221988

      Is that why the DS out sold the Gameboy and the Wii outsold the 64? And the Wii really isn’t that good either. Just sayin’.

  • O. Bakerman

    Long lasting business… LOL is now known as LLB

  • They probably wouldn’t release newer games to mobile (such as Mario 3D Land) as those consoles are still being sold (and I don’t think the iPhone could handle that yet), but they should at least put classic games (N64 and older) on the platforms. They’d make a killing. And they don’t have to make them a few dollars, maybe $15-$20, and still make a profit.

  • pauleebe

    Really Nintendo? And how’s that working out for you?

    Nintendo will continue to become more and more irrelevant as time goes on, unless they change their game plan.

    • BearManPig

      Thats what EVERYONE said when the WII was released, and look how that console did…

      • RyanFoley

        Except this is what people are saying NOW, and look how the Wii U is doing

      • pauleebe

        That was way before mobile gaming, and the Wii still didn’t really kill the 360 or PS3 in final sales figures.

    • Kurt

      They might be fine. Microsoft took the “We spy on you at all times” route. Many will stay far away from the One. I don’t see good things in MS One future because of the spying on its customers. If Nintendo doesn’t spy, they will become more relevant.

    • Kazi Prince

      unless capcom makes a gaming crash because they only have about 550 million in the bank, nintendo can save us. competiton is good.also nintendo has 10.5 billion dollars in the bank which is more than sonys. plus sony has junk stock. Nintendo should Not abandon the wii u because they will lose there fans.

    • Kazi Prince

      they should fire the ceo

  • David Gitman

    Give me mario

  • ✪ aidan harris ✪

    I hate to be “that guy” but none of this would even matter if Apple didn’t nuke emulators as soon as they sneak into the AppStore…

    • ap3604

      Apple not allowing gaming emulators is the biggest reasons I jailbreak.

      Of course, Android and Windows phone allows these in their respective app store’s no questions asked.

      • ✪ aidan harris ✪

        Because it’s not illegal that’s why. It’s perfectly legal (as far as I know) to rip a game you have and play it on an emulator of course with all the rom sites out there….

      • Joseph

        According to Nintendo, that’s not the case.

        The emulators themselves aren’t illegal, but the ROMs are. Apple just doesn’t want to dig it’s own grave by accident. Very cold. Very calculating.

      • ✪ aidan harris ✪

        That’s odd since I’m no expert in copyright law but if it were illegal to rip a rom would the same not be true for the ripping of CD’s and DVD’s and Bluerays etc?

      • Rowan09

        It is not illegal to rip them but its illegal to sell or distribute them to others. The reason why it’s ok to rip them is for a electronic copy, that’s why torrents are not “illegal” but once you download a copy of a movie you never bought its illegal. Apple cannot allow pirating apps in their store because they would be sued. Emulators as stated are not illegal but downloading a rom you don’t own is illegal.

      • mnm221988

        You can download an emulator if you own the system, and you can download the games if you own them. If you don’t, you clearly cannot download them, but its hard to say who has what which makes it reason why they never come after you for this small crap. If it were you with a PS3 or 360 user downing games off Kick Ass or Pirate, then clearly they will know you are just stealing.

      • LocalH

        Nintendo is wrong. Their legal page isn’t law.

      • Liam Mulcahy

        but who the hell is going to do that?

    • lemonhead

      You guys do know, there are a couple of sites which allow you to install a emulator on ios without the need for a jailbreak.

      For example:
      http: // emu4ios. weebly. com / downloads. html

      Also works on ios 7 but u need another browser than safari to install them, f.E. Google Chrome.

  • seyss

    people have been playing Mario on iOS for years with Jailbreak + SNES emulators

  • Joseph

    I feel that the Wii U’s sales will improve majorly once some some better games come out. Specifically Smash Bros 4, but there are some other good games in line, too.

  • -___-

    Who cares? Nintendo have been irrelevant ever since GameCube. They only want to make games for under 4s and Over 65s or fat people. It’s 2013 and the best game on the DS is still Pokemon. Lol. No gamer in their right mind would want a Nintendo Wii (U) over a PS3 or XBox and it’s gonna continue with PS4 and XBox One. Portable gaming is already dominated by iOS and Android.

    • ✪ aidan harris ✪

      I kind of agree with you although if I owned one for portable gaming I’d take a PS Vita over an iOS or Android device any day…

    • Zelox

      Exactly who really uses nintendo ds or wii u u cant even play any cool online games like call of duty or modern warfare

      • ✪ aidan harris ✪

        Call of Duty and Modern Warfare are the same thing (I think). Your point is still valid though after you’ve played every Mario and Pokemon and Zelda game in existence a DS gets boring fast…

  • Sandy Cook

    Touchscreens suck for these games anyway, need physical unterface

  • Terrance Blount

    Adapt, evolve, or perhaps perish Nintendo; up to you. My generation grew up with your great games. However, we “grew” and now mostly purchase Playstation or XBox. Whole I love your titles I refuse to by your fisher price children’s hardware and feel too busy to invest in anything but casual gaming. Fact is I ONLY buy games these days for mobile though many others still purchase consoles. You are a big business and if you are creative, maybe you will be innovative and figure another way into my wallet. I wish you luck and I will enjoy the memories of your mast pieces. Out with the old and in with the new. A shame… Best of luck.

  • O Al Marar

    I love mario games and i like to play it on original consoles

    Ipad and iPhone not good for these games

  • Meh, last time I ever considered buying a nintendo device was…never (though my first console was a super nintendo, a gift). Their game collection is just so limited compared to the competition today…but must admit I really loved Super Mario World, loved it so much that I had to get it on my PSP 🙂

  • Matt Taylor

    Why don’t Nintendo sell older versions of their games on iOS such as Snes, N64 and GameCube, that no longer generate any profit at all and keep their latest games exclusive to their latest consoles! That would be the biggest money maker and everyone wins!?

    • mnm221988

      Because they plan and would rather sell them at 10 dollars a pop on the Wii and Wii U. They plan on bringing their GameCube and they N64 lineup of games in the next few months to the end of the Wii U’s system cycle.

  • mnm221988

    It’s stupid to do it and he is right in this sense. Think about this: Mario and Zelda on iOS for 5 dollars a pop. Apple received 30 percent for each game sold, and people will go out of their way even more to buy iOS devices to play these games. If Nintendo were Sega and only made games, then selling games on iOS would make sense to do. But since they make hardware (DS, 3DS, Wii U), it would take away from their 3DS sales. Plus, the 3DS is selling like hotcakes; it outsold the PS3, 360, and Wii U from the last console sales report checked off in July.

    I know a ton of kids who don’t know what an emulator is or that a PSP runs DS and SNES games, and they go out to buy a 3DS and they spend 100 dollars on classic games off Nintendo’s eShop. That’s 169 a 3DS, plus 100 for the games off the eShop, and you are not giving any of it to your competition (Apple and Android) or a middle man.

    I don’t like Satoru because he has made some horrible moves which I refuse to get into for the sake of conversation, but this might be the best thing he is doing; not selling out his company for a quick buck now, and then their company goes worst later.

  • Chuck Finley

    “Nintendo is a very unique company”

    I’ll say, they’re one of the only companies that continues to flog their metaphorical dead horses into atoms.

    Seriously, all it ever is is another Zelda or Mario or Metroid. Shit sucks.

    • Kazi Prince

      um they dont have metroid this generation.

  • Falk M.

    I’m glad that Nintendo stick to who they are and don’t get distracted.
    Hats off to them, I think Iwata is absolutely right.

  • Rehan Ahmed

    Not a Bieber fan but please Nintendo, “Never Say Never!”

  • Aaron de Silva

    I still think they should port Super Mario… I really want to play it on my iPhone!! Haha but it’s true once they do they, they won’t last in the long run…

  • Brett

    Rovio making $71 million just on a mobile platform is impressive. Nintendo will still have their console on top of it. Porting their titles would give them a wider market without the cost of designing new hardware. Not to mention the extra revenue.

  • Brett

    Why wouldn’t Nintendo at least port their old titles that know one can buy anymore? It would be a way for Nintendo to make money off games like Pokemon Red and Blue again. I’d pay whatever they wanted if I could play Pokemon on my iPhone/iPad!

  • klouud

    Ok – here’s the deal: I’m not going to purchase the same game over again. The only exception(s) would be a “remastered” version where the game is actually “remasters” and not regurgitated. An excellent example was Mario 64 DS. Anywho, I’m not buying old games that I have already purchased on iOS OR on my Wii – that is what hacking and emulators are for! But I do think that Nintendo needs to pull its head of out its “you know what” and embrace the evolution of the gaming world.

    The real way to be competitive again would be to quit sandbagging on their consoles and actually put out a worthwhile piece of hardware – the Wii U is a big slap in the face to the gaming community and all of the loyal Nintendo fans out there. They could have really beat MS and Sony to the punch and released something that was actually worthwhile – instead they released another incremental hardware upgrade/update that they are becoming known for. The God-Honest-Truth is that 1st party Nintendo games are second to none – you just can’t compete with the likes of the Zelda, Mario and Metroid franchises. But they need to quit being so conservative and really go for it.

    I will not be getting the Wii U – UNLESS – it is Nintendo’s actual “next gen” console that we will be stuck with for the next 4-6 years. And I won’t be getting one until it drops to around $150 – cause I just got a Wii bundled with NSMBW about a year ago.


  • Lol, who gives a f*ck about video quality when you can’t even get comparable games? I sure don’t. Making shit 3D doesn’t make it any more appealing…at least not to me, don’t know about you fanboy.

    • Niclas

      Well, you obviously give a lot of f*cks > “I honestly wouldn’t ’cause first off, it will most likely be watered down to run on weak ARM processors…”

      Just so you know, the iP5 is more powerful than any console nintendo has ever released.

      Well, I’m not a boy anymore. But I sure am a fan of apple, that’s kind of why I’m here. For reference, I’m also a fan of AIK, android, food, and other stuff.

      • Sounds like you’re having a hard time comprehending english, better pay attention in that kindergarten class of yours…

        I couldn’t care less if the iPhone 5 is as powerful as a Super Computer, so long as its game software is all dumbed down, it’s still not going to be as entertaining as a PS1 game. That might instantly change whenever a physical game controller is released for iOS devices, but only time will tell.

      • Niclas

        Schizophrenia much? Your words, not mine:
        “I honestly wouldn’t ’cause first off, it will most likely be watered down to run on weak ARM processors…”

        You can say that all you want, but that’s not what I responded to, it was the idiotic statement above.

        Seems like your a fan of insults, what are you 17? Maybe you should ask your mother how to behave properly.

      • Seems like you really have a hard time comprehending English. How does me saying I wouldn’t pay for an iOS game imply that “I’m interested in”/”give a f*ck about” it? Did you drop out of your kindergarten class or something? Quit making a numbskull fantard out of yourself…

      • Niclas

        Haha it’s not the “wouldn’t get it” part, but more the “watered down to run on weak ARM” part. But I guess that was to hard for you.

        It’s Impossible to talk to you since you have no idea of what you said in your previous post.

        Your parents obviusly failed raising you, hopefully you don’t have/get any children to pass it on to.


      • Yeah, that’s a reason I don’t a f*ck about it, but it seems like your parents never taught you to reason. Just ignoramusly worshipping the herd master, Apple, in every way, logical or illogical…pathetic. Believe whatever wanna believe iDiot, take the red pill whenever you’re ready…

  • 1 billion downloads
    71 million dollars made…at $1 an app
    930 MILLION people got it free
    talk about lulzzz.

    And they complain? 71 million is still a lot of money! GREEDY developers!

  • Travis Smith

    An what if he is wrong..what if they do put it on ios/android an they make a whole lot of money..becuz pple grew up on nintendo an still love it up to 40yr man wanna be seen on the train playin an nintendo DS bt he may feel more comfortable on his phone or ipad…come on nintendo stop acting like a virgin..

  • Ricky Ellmore

    Why don’t they do something else that was once suggested, release a Nintendo phone. Therefore they manage to sell the hardware, develop software available through an appstore (taking all profits from sales cutting out stores selling physical copies and costs to making discs and cases etc…). It could be made to connect with other Nintendo phones with official controller case attachments (like iOS are doing) rather than going down the Nokia N-Gage/Sony Xperia Play route where the controllers were permenently part of the phone. Even have something like that device that allows you to stream your iPhone to your TV via wifi so your phone(s) is(are) the console(s) and the box infront of you just connects them all to each other and the TV to play full featured games, with the game controller attachments they can be removed when you want to just use it as a phone and touch controls appear on the screen if you want to play a game but don’t have the controller at hand making them optional but make the experience of playing the games better where possible.

  • Ian Corbin

    You can’t seriously think that Nintendo “doesn’t get” the mobile gaming market. Nintendo has been aware of the threat of mobile gaming since before you probably even had a cell phone. The more interesting conversation to have will be what Nintendo’s strategic response will be to that market as it continues to evolve. I think Nintendo’s response to mobile could drive innovation in ways that reshape mobile and future platforms, rather than just responding to a market force that could give them a short-term gain.

  • Catherine Martineau

    The arguments presented by the president of Nintendo are weak at best and he should be terminated.

    If Nintendo is so concerned about the hardware/software issue they should create an adapter (controller) for iPhone and make it mandatory to play Nintendo games on iOS devices. I’m not even talking about nintendo making new games for iOS. They should just port all their classics and old games to iOS and sell them on the app store along with their exclusive “iOS remote”. The creation of a remote also means nintendo would not have to adapt their games to a touch interface. I am sure Nintendo could sell millions of dollars worth of old NES and SNES classics.

    The way nintendo is going now they won’t be around in 10 years. They are idiots.

  • UberYou

    Simple solution to all of Nintendo’s problems: “Nintendo Smartphone”. They need to create a multi-platform smartphone, capable of running any OS they’re able to license, which is custom tailored to primarily deliver an amazing mobile gaming experience with that ‘Nintendo feel’ we’ve come to love about the company. Maybe that could be the name, “The Nintendo Feel” smartphone.

  • JBDragon

    I don’t see why Nintendo doesn’t port their OLD Games. The Big hits from the NES to like the N64. Being full console games, Nintendo could easily sell them for at least $4.99-$9.99 per game for iPhone to iPad versions. That’s a lot more then the 99 cents for Angry Birds. Controllers are also now supported with iOS7.
    Nintendo could even have a BootUp screen with a Ad for the newest Wii U games with something like only available on the Wii U. So really people are paying for the game and the advertising of new Wii U games. It’s also being marketed to the people who like to play Nintendo Games. Talking about targeted advertising!!! Because there are so many iOS devices in the market compared to a Hand held unit or a game console, even at a low price you’re selling millions!

    How this could possibly take away sales from the new system?!?!?! I just don’t see how.

    • RalphCifaretto

      You don’t see how competing against themselves with the DS line of systems would hurt?

  • John Warren

    Nintendo needs to sell its games or at least rent them on ios and android. People use their iPads and phones today for everything. No more CD players, voice recorders, cameras, video cameras, game boys, etc. no one is going to buy a 200 game boy or whatever they sell when that is the price of a phone.

    Mario has such awesome games from the 80s and 90s like the mario franchise that if they never develop new games they still would be the biggest sellers in the world for eternity because mario is kick ass. Putting it in app stores would generate so much revenue.

    And if it doesn’t want to sell the games, then it has a great option for renting them for a specific amount of time (month/year) on the app stores and since it is much harder to pirate for mobile versus PC games, they can make a lot of money.

    The wii was innovative but because it didn’t develop for real hardcore adult gamers it’s days are done. Wii u is too cumbersome and outdated (to have an unless army screen control). Nintendo should merge with sony.

  • Christian Azolan

    Nintendo make great games and i dont mind paying more than 69pence for a retro Mario game as i know i will enjoy playing it! Nintendo should just increase the price for a game on iOS and Android!

  • Majel

    Okay seriously? The guy is just being stingy. There are other ways to get Mario Bros. if that’s the way he wants it. The only way for Nintendo to move forward is to allow it’s dedicated followers of the ’80s, such as myself, to enjoy the games by other means. How many original Nintendos are still operational??? River City Ransom was another favorite of mine. The guy is just being selfish, and that’s why they’re gonna go broke as long as he’s in charge. I don’t care what his analysis is. HE’S DEAD WRONG AND SMOTHERS THE NINTENDO FRANCHISE!! What a doof!!!!!

  • 8noctus8 .

    I think Satoru Iwata is focusing it the wrong way… Nintendo should and must have a branch to develope apps. It may not be the solution to all Nintendo’s problems, but it is a relatively cheap way to diversify it and bring it on-stage again. Also, if they are not selling super mario or other famous titles in their original formats anymore, and people all around the world are willing to pay for the apps of those games, then why don´t they just give us what we want?!

  • RalphCifaretto

    I don’t even understand why you’d want to play Mario on an iphone. You need a controller to play games like that. Not fake buttons on a flat screen.

  • 720Bit

    3 years later

  • Curi0sityC0w

    How times have changed.

  • FragrantGingerCalamari

    4 years later…

  • Charlie Underwood

    Welp, I guess they changed their mind now.