Samsung targets wavering iPhone users in new Galaxy S4 ad

By , Jul 29, 2013

samsung s4 takeoff ad

Samsung has posted a new Galaxy S4 TV spot to its YouTube channel this afternoon. The ad, titled ‘Ready for Takeoff,’ follows the company’s recent advertising trend, depicting a man using his S4 in public that eventually gets surrounded by interested onlookers.

This particular ad seems to target iPhone users more than Samsung’s previous commercials, though, as it co-stars an iPhone owner who seems very interested in the S4, but says he likes a “simple phone” and worries about the complications of switching. Watch…

And here’s the accompanying marketing text:

There’s never been a better time to make the switch. Easy Mode, Smart Pause, and Smart Switch are just some of the innovative features that make up the Galaxy S 4. To learn more about all the features that make the Galaxy S 4 The Next Big Thing, join the community at www.facebook.com/SamsungMobileUSA.

The video comes at an interesting time, as Apple is gearing up for a busy fall. The company is widely expected to release a new version of its iPhone, as well as an all-new budget version of the handset, in addition to other new products sometime in the next few months.

Samsung unveiled the Galaxy S4 in March of this year to modest praise. While it’s widely considered to be one of the top Android phones available, many have lambasted it for its gimmicky features and bloatware. And reports on its sales success have been conflicting.

Anyway, what do you think of the new ad? Will it be able to convince wavering iPhone users to switch?

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  • Linton Findlay

    They target iphone users in all their ads…

    • @dongiuj

      Aww, does somebody need a tissue princess?

    • Patrick

      samsung is just pure filth, apple is on top

    • anywherehome

      someone has to show that iphone is just a toy
      Here is the proof: bit (dot) ly/17CPlOn

  • Jacob S

    Yeah they keep targeting but fails to snatch a single iPhone user. How sad!

    • Kenny Woodard

      I’m gonna switch when I get my upgrade.. Probably not to the S4 but definitely an Android phone. I did my research and debated long before I even saw any commercials for the S4. I think more people are switching than you think.

      • Kenny Woodard

        It has nothing to do with what OS is better. They are both good. It’s personal preference..

      • Leksoon

        Well, congrats, i actually think that more people are dumbasses, you’re gonna be regret

      • Bunna Chea

        Just because people don’t use iPhone does not make dumbasses. What new feature did you seen in iOS since iPhone 4?

      • Jacob S

        Yes I switched too but to HTC One. I tried S4 and could not stand with. Freezes a lot and apps were running crazy. YouTube lagged etc. Happy with HTC One.

      • Kenny Woodard

        Thanks for being logical (: HTC was my front runner right now. Was gonna see how the Note 3 stacked up

      • BlackSocrates

        Totally agree been with apple since the iPhone 3GS but am sick of IOS features and having to jailbreak all the time. Android here I come…

    • Jesus

      Guilty. Switched. And couldn’t be happier.

      • marco1993

        then why are you back on iDB???

      • @dongiuj

        Reading about ios and android news. Jeez, that was either a stupid question or you are new on iDB.

    • http://us.playstation.com/ps4 Mark Cerny

      Galaxy phones are selling millions, replacing a lot of iPhone users.

      Your point?

      • Lee

        They aren’t actually. Latest stats have galaxy/android losing, and iPhone market growing…

        I think I would switch to Samsung, but I just have no much already invested in the Apple eco-system.

      • ✪ aidan harris ✪

        Exactly. Samsungs smart switch software or whatever it is transfers contacts, messages and music yet not any of the hundreds of apps I own meaning I’ll have to buy them all over again. Thanks but no thanks.

    • Bunna Chea

      I know at least 10 people that switch to either note 2 or s4. Where you getting your number from ?

  • MHCsk

    Why am I not surprised?

  • Vincent

    Yeah and look at iOS 7 You can send photos without tapping phone and send pictures to more than one person at a time

    • http://us.playstation.com/ps4 Mark Cerny

      You can do that on Android as well. Beaming isn’t the only way.

    • http://173.58.214.169/ That’s what Siri said!!!

      Too bad you can’t send files over bluetooth… even phones from 2007 can do that.

      • Bunna Chea

        Agree with you. Or you can’t sync music from mutiple computers, can’t download music directly to your phone, can’t create ringtone within your phone,

  • Joseph A. Ahmad

    Does Samsung think Apple is their only competitior? What about Google with the impending Moto X. What about the HTC One which is actually a pretty good phone. Still, I’m absolutely more content with my iPhone. The ONLY thing I “yearn” (not need, but want in the next year or two) for is a screen size in between 4.3″ – and 4.8″. I’ve always thought 3.5″ was a bit small for what smartphones have become. But when they started out, this was fine. Things evolve over time.

  • Lee

    Google are bailing on Android. Why would anyone switch to an OS where the co-creator is leaving?

    • Misti curia

      How is Google bailing, its their biggest os and they have just released a major update.

  • :D

    Only reason I have iPhone is because of jailbreak. If jailbreak ever became impossoble then I’m gone.

    • http://173.58.214.169/ That’s what Siri said!!!

      The only reason i jailbreak was to enable battery percentage on my iPod touch. Sad that apple hasn’t allowed that in 5 years… new world record!

      • At

        Are you talking just iPod I’ve had battery percentage with no jailbreak on my 4s and 5.

      • http://173.58.214.169/ That’s what Siri said!!!

        I am talking about the iPod touch.

  • Stokies993

    The fact that it needs an “easy mode” for people to be able to use it just admits how shit it is…

    • At

      LOL

  • n0ahcruz3

    If apple would just make an iphone with screen size of an S4 with 1080p, then i will stay with apple.

  • William Melendez

    I’m not lie, I switched to a gs4 back in May, great phone, but came back to the iPhone. Loving the iOS 7 running in my ip5, soon on the next gen iPhone.

  • euthenia

    samsung need to stop emphasizing and exaggerate a function which isn’t practical. try use the damn smart eye thing when it’s dark, camera isn’t aligned to your face and holding the damn phone super straight and strain your eyes and hand holding it that way. all other manufacturer can come up with shits like that but it just won’t work all the time. why create a garbage? i’ve nothing against android os, solely towards samsung.

    • ✪ aidan harris ✪

      The main problem I have with Samsuck is that you just know when the next version of Android comes out Galaxy S3 owners will have to wait while the Galaxy S4 will get an immediate update. At least Apple tries to support as many devices as possible and release their updates all at once…

      • @dongiuj

        Samsuck… that’s funny…

      • euthenia

        true, same as other manufacturers. i don’t know of any limitation to implement latest android os to older device but what i know is that you get best value for apple product and it gets support up to 3-4 years (e.g iphone 3gs) what more can you ask for? when there’s a bug, apple will try to fix it ASAP. look at samsung gnote 1st gen issue with black clipping. samsung didn’t take any measure to solve the issue. regretted ever buying samsung gnote

      • felixtaf

        Is that earpods, the S4 guy is using??? Shamesuck then!

  • hkgsulphate

    any phone but shamesung

  • Ian Jackson

    I’m getting a note 3 if there’s an 5.5 option, which rumors say there might. God I hope so. I’m tired of having to tweak my phone to get what I want.. I want to just DO.