Google to take Apple’s iPhone head on: August 1 Moto X media event is a go

By , Jul 19, 2013

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Several big media reporters and technology blog editors confirmed receiving invitations from Google concerning the long awaited Moto X announcement.

The invitation-only event will be held in New York City on August 1, cunningly a few weeks ahead of Apple’s rumored iPhone and iPad refresh.

The “Moto X” tagline on the invite leaves no room for ambiguity. The teaser graphics even shows Motorola’s actual Android flagship in black and white, down to its distinctive curved top ridge. At any rate, this will be a watershed moment for the struggling handset maker.

The upcoming super phone, as Google CEO Larry Page likes to call it, is thought to feature an always-on assistant, a staggering 4,000mAh battery, a ten-megapixel camera and either a 4.3-inch of five-inch screen…

Check out the invite graphics.

Moto X August 1 presser

So, what’s to get excited about Motorola’s first major handset built 100 percent under Google’s watch?

For starters, expect major innovation on the durability/battery front.

Per Google CEO Larry Page:

Battery life is a challenge for most people. You shouldn’t need to carry a charger around with you to make it through the day. If your kid spills their drink on your tablet, the screen shouldn’t die. And when you drop your phone, it shouldn’t shatter.

Build quality aside, if Motorola has made real advances in battery technology Google will admittedly have a major edge on competition as heavy smartphone users don’t appreciate carrying an extra battery pack just to get through the day.

Its always-on assistant may be another biggie: to activate Google Now, you’ll simply say “OK Google”, without even having to touch the device. And because it has a fast chip and a massive battery, the phone will be able to authenticate the user just by the sound of his or her voice.

These should make for nice bullet points in marketing collateral.

moto x

If a series of tweets by the rather accurate @evleaks is anything to go by, the Moto X will run a 1.7GHz dual-core MSM8960 Pro (Snapdragon S4 Pro) chip with 2GB of RAM, its display will be 720p and Android 4.2.2 Jelly Bean will be preinstalled.

Google snatched up Motorola Mobility in August 2011 for the reported $12.5 billion. The struggling handset maker has since failed to produce a flagship device worthy of taking the iPhone head on.

This is partly because Google had to essentially drain eighteen months of Motorola’s roadmap and start completely from scratch. Besides, the search giant was also busy trimming the headcount at Motorola and swallowing its losses.

They did find the time to flatten the Motorola logo, though.

Motorola logo (full size)

In June quarter alone, for example, Google’s fortunes took a hit as the otherwise solid profits were shadowed by Motorola’s $342 million quarterly loss.

Google proudly says the Moto X is assembled in the United States and “designed by you”. People in the know claim that buyers will be able to customize their phone prior to checkout, with options ranging from the colorized backplates and side bands to the screen size, the CPU and RAM.

I’m not sure ordinary buyers will fall for that trick, though the customization thing would presumably be a dream come true for a few power users and ultimate geeks.

The Moto X should launch across all major U.S. carriers, probably priced at $199 after a two-year contract.

What’s your opinion?

Is it going to be a breakthrough phone or just another Nexus-inspired handset?

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  • Mohammed Sahib

    Hmm.. So far I like the Moto X, provided they nail the interface lag. That white phone looks elegant.

    • Falk M.

      Interface lag? 2012 called, they have Android 4.1 now which is practically lag-free.

      • Mohammed Sahib

        I actually tried a brand new up to date galaxy S3 and the interface lagged horribly. never tried Nexus 4 though.

      • Falk M.

        Guess what, I did too and it was smooth as butter.

      • Kenrick Fernandes

        my boss uses an s3 and is practically lag free

      • Gorgonphone

        My boss has an s3 and it lags embarasingly

      • Gorgonphone

        Yup me too

      • Hwang Lee

        Well the S3 probably lagged due to Touchwiz. Running a different launcher like Nova would make it alot smoother.

        The Nexus 4 is damn smooth, stock Android ;)

      • Gorgonphone

        Yeah well their call got cut off cause every android phone i touch still feels odd… They just lack that ios super smooth feel

    • Gorgonphone

      I dont it just looks like anothe big ass android phone

      • Hwang Lee

        The Moto X’s screen isn’t big, the iPhone’s is just small.

  • William Melendez

    It better be a breakthrough phone . It needs to shine on the stage because it it doesn’t it’s over for Motorola. Wait wasn’t over for Motorola long time ago already ? = )

    • Kenrick Fernandes

      It won’t be over for motorola. Remember google didn’t just buy a part of motorola, they bought the entire damn thing. Say this phone fails horribly below standards, yet google even after swallowing losses will benefit from other things like their supply chain, distribution, technology, employees and the list goes on and on.

    • Gorgonphone

      Yeah google is releasing this under moterolla name so it wont hurt google stock as bad when it flops

  • felixtaf

    Moto X will face competition not only from iPhone but also from fellow androids and windows phone… They must promote it more… Nexus 4 would have sold more if they have promoted it well…

    • Maxim∑

      yeah and if it wasnt sold out for a couple weeks at launch

      • felixtaf

        They lost many customers due to this ‘sold out’ stamp in the “buy it now’ place… Few of my friends were hoping to buy from Play Store, since price outside was high for Nexus 4. Due to non availability, they gone for Samsung and HTC models at that time…

      • Kash Gummaraju

        you think this hasn’t happened to apple as well? I’m pretty sure they might’ve lost a good amount of customers during the first couple weeks due the rush and shipping and delivery times.

      • Maxim∑

        The only difference is that Apple at least put an estimated shipping time, instead of just saying “sold out”. Apple caught up very fast though. Apple also got 5 million orders that weeked. I think Nexus 4 was more popular than Google anticipated and LG/Google wasn’t ready.

        Nexus 4 is a great phone, it was worth the wait

      • Kash Gummaraju

        true true

      • felixtaf

        Hard to agree… The number of people waiting for Apple products is far more higher than people waiting for Moto X. Also, @disqus_i4m45SGApc:disqus has the answer for your comment… Nexus 4 i s a great phone with killer specs and price. But LG/Google didnt use the opportunity well…

      • Gorgonphone

        Lol apple is market leader so consumers will wait for an iphone they will not waitfor a crappy android clone phone

      • Kash Gummaraju

        yup go ahead make fools out of all of the apple fans. If you’ve been paying attention to news lately Apple is no longer the market leader, android oems are, too bad samsung is on the top of them all. I own an iphone 4s and htc one. Personally I don’t see any iphone clones anymore coming out from major android oems.

      • Gorgonphone

        But samsung and android still suuuuck fact

      • Kash Gummaraju

        Here you go again, no facts, nothing at all to support your arguement. All you do is sit there and somehow claim Apple is better with either outdated facts or not one shred of evidence to support you. You just sit there and say that competitors suck and people who are unsure of what side to choose will go to anything, but Apple since they can see that people like you use the iphone. I’m sure if it wasn’t for android oems Apple would’ve sat there and made no progress. In fact I’m sure you would’ve been sitting with no notification center, no multitasking, no LTE, control center, and the “new and original” ios7 look.

      • Gorgonphone

        Samsung sucks android sucks and pcs suck.. Thats just reality l

    • Gorgonphone

      It would have sold if it wasnt a crappy android based phone ….. Am tired of this new android ever damn 2 months bs

  • Maxim∑

    Moto X is an over hyped device. Nexus 4 is still the best Android phone imo. And Samsung is so android dominant that I dont expect a ton of Moto X sales

    • sivkai

      Agreed. Having said that, I still think the Moto X will turn out to be a fantastic phone. It will feature AOSP like the Nexus 4 but will have a much more superior hardware quality.

      • felixtaf

        Leaked specs suggest that it will be a midrange phone as of 2013 android standards! “Qualcomm Snapdragon MSM8960DT, with a 1.7GHz dual-core CPU and Adreno 320 GPU, 2GB of RAM, 4.7-inch, 1280 x 720 resolution display, 10.5 megapixel rear camera, 2.1 megapixel front camera, 16GB internal memory (12GB user accessible) and Android 4.2.2″. Source: GSMArena.

      • Gorgonphone

        Yeah same old boring bs… Android phones are like pcs with the super specs and crappy real world user experience lol

      • Kash Gummaraju

        really? there’s more dev support for pcs, so in case something goes wrong you can do it yourself. Plus a mac experience is a locked down experience that is more useful for media and is almost comparable to using glitter and safety scissors to shave. I’m no troll, but you have got to stop trolling very unbiased comments that are only providing info

      • Gorgonphone

        Defend all you want pcs and android still suck

      • Kash Gummaraju

        what the average apple consumer who tries to follow tech news has to say. You are the very embodiment of all that is wrong with regular non tech savvy consumer who has been drawn into the world of apple, because people around you have one.

      • Gorgonphone

        Lol well written but tragically wrong … I am a professiinal power user and have been using macs since 1997 lol. They are the only choice for me beciase they just work and work well… I have no down tim ever but my pc using friends alwayhave issues its sad most pc owners only got it cause it was cheaper and had office compatible with their desk job lol sad

      • Joseph

        Your Mac obviously hasn’t solved your horrible spelling.

    • mehrab

      Nexus 4!

  • jocastro

    haha fail

  • Rowan09

    I hope they do not label it the “iPhone killer” and pay attention to competition from Samsung, etc. Motorola to me is the Star Tec and Razr and that’s it. Good luck to them since Google failed anytime when selling a phone by themselves.

    • Kash Gummaraju

      when did google ever build their own phone?

      • Rowan09

        They didn’t build there own phone but they sold the first Nexus online and it failed due to them only making it available online.

      • Kash Gummaraju

        they still make it available online, carrier stores don’t count. And nexus 4 sold out online more than in store. so motorola is in good hands

  • Misti curia

    I heard moto x is going too have pretty lousy specs for android. Only a 720 p 4.7″ screen and a dual core processor

    • Kash Gummaraju

      well the iphone doesn’t need such high end specs that most android phone have, maybe google did something to make the os run super smooth on such low specs

      • Rowan09

        Google is going to have to compete with the Galaxy first worrying about Apple is far from their issue. There’s a reason Samsung is the only Android making money and second would be HTC. Where is Motorola?

      • Hwang Lee

        Google’s not competing with Samsung, why do you think they have the Play edition of the S4?

      • Rowan09

        Of course they are they own Motorola. Yes they do sell S4′s without all the bloat ware but they own a phone company so they are very much in competition with each other. Google wants people to buy the Droid X, Razr, etc over Samsung Galaxy phones.

      • Hwang Lee

        Okay, fair point :P

      • Rowan09

        I couldn’t reply to your other statement about “cheap $200 eh?” I live in the US and any phone being sold on a prepaid carrier for $200 is by far cheap. I’m not speaking of a subsidize phone selling for $199, that’s the price with a 2 year contract. Most Androids are running gingerbread and can’t update because they are old or just cheap phones with Android installed. Nothing is wrong with a cheap phone, I wish all phones we’re cheap but let’s say what it really is. IOS makes all the money and Google has more phones with Android installed. This however doesn’t mean anything regarding sales because Samsung does buy one get one free deals and this would count as 2 new phones being activated even though one is given away.

      • Kash Gummaraju

        I live in the US as well, but the fact that you say most cheap android phones run gingerbread is not so true, if you see the charts now, android phones are now for the most part running jellybean.

      • Rowan09

        That’s a lie and you know it is most Androids being sold can’t run Jellybean only the premium phones usually runs jellybean. I saw the chart and Gingerbread is number 1 with Froyo at number 2. Tell the truth man don’t try to make up your own facts. Most Androids being sold are cheap $150-$200 phones.

  • Yujin

    The battery is being reported as a 1500mAh so what is it? Don’t think the high one will be the one used since that will mean more money and loss real state…we will have to wait and see.

  • mehrab

    The guy in the picture looks like bill gates lol

  • Kash Gummaraju

    Well considering the fact that android owns a majority in the market and more and more users are defecting away from apple, android is the threat apple

    • Rowan09

      How any of those phones are Motorola phones? Apple makes the most money don’t confuse majority meaning making the most. A majority of the Androids being sold are cheap $200 phones. More people leave Android for Apple, some people only go Android because of the price.

      • Kash Gummaraju

        cheap $200 eh? remind me how much is the 16gb latest iphone when it comes out?

    • iskuzzy

      Android is an operating system nothing more. If apple decided license out iOS which would never happen it would dominate /destroy google at its own game. Of course google has more users out there, that’s my point, they don’t build the phone and only sell the software. If google actually mad it’s own hand set and kept it exclusive, who do you think would E the dominant performer.

  • Matthew Black

    So long as these companies like Google and Samsung are playing catch up with apple they won’t get very far. When I say catch up I mean taking an idea from apple and trying to do their own spin on it. That’s fine but in order to be respected and loved as apple are they have to get there first with their own ideas as apple do. Apple all the way.

    • Hwang Lee

      At this point, Androids not really copying Apple, Apple is copying from other OSs.

  • Gorgonphone

    Omg here we go with more android bs phoje flooding tye damn market…. This one will have 2 weeks of hype like the others then it will beforgoten like the others… Lol

    Why the hell is google still using the motorola brand? Google needs a damn flag ship android phone called the google phone that the consumer can remeber to give a damn about

    • Hwang Lee

      That would be called the Nexus….

      And because Google purchased Motorola.