As we’ve noted in the past, Apple has the unique ability to have products outnumbered by Android, yet excel in areas which count – like advertising. The latest case in point is a study finding nearly 75 percent of mobile ads are served to Apple’s iDevices.

By contrast, Android’s share of the mobile ad market is decreasing with Samsung’s Galaxy S smartphones delivering barely any ad impressions, according to figures released by a mobile ad company…

Velti looked at the mobile advertising market based on the two major platforms, comparing its May 2013 findings to those from 2012. Apple’s share of the mobile ad market stands at 64 percent, up from 59 percent in May 2012.

Google’s Android – which dominates shipments of smartphones – has just 36 percent of mobile ads, down from 41 percent a year ago, according to ad firm Velti, via TechCrunch.

While Apple’s gain is exactly the same as Android loss – 5 percent – there is no evidence indicating Apple’s increased mobile ad market share directly caused Android’s loss.

Perhaps most distressing for Android backers is the weak showing of Samsung.

The South Korean handset maker, despite being the best-selling representative of Google’s mobile operating system, pulled in just 2.7 percent of mobile ad impressions. The fourth-place ranking places Samsung’s Galaxy S family of devices behind Apple’s iPhone, iPad and iPod touch in ability to attract mobile advertisers.

TechCrunch’s Darrell Etherington notes:

Winning the mobile ad race is a key victory for Apple, which continues to excel in metrics around mobile app engagement and monetization, both of which are extremely important to developers.

It’s part of a cycle that helps make iPhone desirable to consumers, too, so Apple is likely pleased to see it extend its lead.

As for trends within mobile advertising, we are likely to see more large, full-screen ads.

The report found the use of full-screen ads rose by nearly 5 percent in 2012. This move away from small ads suited to a smartphone’s limited display space is predictable, given the rise of the iPad as the preferred advertising device.

iPad in hands (two-up, iPad, iPad mini)

The larger screen permits advertisers to use more eye-catching graphics and potentially repurpose ads originally designed for print, the web or television.

Although Apple has added many more U.S. carriers, AT&T – which helped the iPhone get started in 2007 – remains important. The report found AT&T hosted 46 percent of all mobile ad impressions, although down from 53 percent in May 2012.

Verizon seems to be the winner, its service hosting 34 percent of mobile ads, a 10 percent increase over the 23 percent last year. As for Sprint, its share of mobile ads slipped from just under 25 percent to 19 percent.

Velti predicts Apple may see its share of the mobile ad market fall as consumers and advertisers wait for the fall, when the iPhone 5S – or whatever the handset is finally dubbed – appears.

A similar slip in ratings occurred before the release of the iPhone 5.

  • Sean Cua


    • Dominik Odobašić

      Looks like misleading titles are the only thing that makes people click on these articles.

    • iOops

      64*%, and I do agree with Dominik since the title is yet to be corrected.

  • Dominik Odobašić

    I guess this should shut some annoying fanboys up.

    • Gorgonphone

      Makes me sad cause apple will think everything is okay with their mistakes

  • Hyr3m

    “excel in areas which count – like advertising” -> So getting more ads on your device is better and makes that device more desirable? xD

    Do these guys even read the BS they write?

    • Rowan09

      Every company wants to make money from advertising, look at Google. This is important because it shows that quality (IOS) beats quantity (Android). Developers, companies, etc are willing to advertise more so on IOS over any other mobile phone.

      • Hyr3m

        Which goes on to show that people on both sides are stupid ; On one side they advertise more on the platform that has lower market shares and on the other side they believe that more ads mean a better devices. I think some people need to just stop and think about what they’re saying…

        Btw, I don’t believe ads numbers have anything to do with the quality of the OS… It’s based on two things :
        – The one which came first and started off with a head-start has a better base of clients
        – Ignorance of real market share numbers / How widespread people THINK the platform is / Successful bs-marketing (Rule 1: we’re the best | Rule 2: if we’re not the best, see rule 1) combined with a crazy blind sheepish fanbase.

        This immediately makes stupid commercial people (not) think :

        A- Hey let’s advertise on mobile platforms
        B- Yeah! iPhone ?
        A- Yeah… that’s what I meant…

        Or it just makes smart commercial people think :

        A- Hey let’s advertise only on iOS, these users don’t really care about money since they’re ready to pay more for devices that are “less” in nearly everything… Very easy crowd to work with !
        B- *Trollface*

        Hopefully the ads trend wont follow the market share trend and iSheeple will still be getting enough ads for both sides of the market and I can keep my S3 ad-free ^^

      • Rowan09

        What are you ranting about? Google is the king of advertising are you kidding me? Android has more fandroids than IOS. I have an iPhonr and Note 2 and fans always bragging about widgets and customization. When I mention you need to root to get the best out of an Android the reply is always you need to jailbreak. I can customize my iPhone just like my Note 2 with a jailbreak and just like Android doesn’t release software often I just don’t need to upgrade.

    • It’s one area where iOS manages to get bigger numbers than Android, so, fanboy Ed here is ignoramusly looking to take advantage of that. Despite it being a negative attribute….

  • lrd555

    It’s the iPad dummy. And did the Android # count Amazon’s Kindle? Because if it did, that would mean Google’s version would have an even lower percentage.

  • mafish

    i know 4 friends that was like “android is better, im getting one later” and now its like “dam! i want an iphone, this sucks!”

    and i was like “i told you…”

    • Hyr3m

      I know 4 friends that were like “I’ve always used iPhones so I feel it’s easier so it’s better for me”, then within a year they all took Android flagships and now they’re all like “This is like I went from the dark ages to the 21st century! I’m so never going back!”

      and I was like “Toldja !”

  • iOops

    Not sure about others, but all my android phones have ad block and privacy filters installed = no ad impressions. I would do the same with my iOS devices if I could.

    • Jurassic

      Unlike Apple, Google makes its money from ad impressions. Remember that Google gives Android away for free to the manufacturers that make phones and tablets.

      Apple on the other hand makes its money selling iPhones and iPads, and the related services. Money from ad impressions is just gravy for Apple.

      The fact that Apple is making almost twice as much as Google in ad revenues, is not a good sign for Google.

      • iOops

        Not as bad as you think. Google does make some money off website adverts, but that is not the reason they offer Android for free. Their main interests are the revenue gained from Google services, such as in-app adverts, Google Play, and Google Drive (Cloud) service plan upgrades.

        In the end, it’s win-win.

        Also, why does the title still show 75%, clearly it’s 64%. I was sure they would have corrected this discrepancy by now.

  • Gorgonphone

    Lol omg

  • Dumb

    Nice misleading article title. 75% is 11% higher than what the percentage really is. Also, having a higher advertising market-share really isn’t a plus for consumers.