Apple trademarks new green FaceTime logo

By , Jun 30, 2013

facetime logo

Here we are, nearly 3 weeks after Apple took the wraps off of iOS 7, and folks are still talking about the drastic redesign. The overall consensus seems to be that most people like it, but many are hoping that Apple will do some serious fine-tuning before its public release this fall.

In fact, rumor has it that the software isn’t nearly as far along as previous versions have been in their initial betas. So even the folks that are unhappy with iOS 7’s current state are optimistic that it will see big changes. But if this new trademark filing is any indication, it won’t…

PatentlyApple reports:

“Today, the US Patent & Trademark Office published Apple’s latest trademark filing for their redesigned “FaceTime” logo. Apple originally filed for the new design earlier in the week. Due to Apple’s redesigned iOS 7 UI going flat, many icons will have to be updated with the US Patent and Trademark Office in the coming months.”

Of course, companies trademark logos all of the time, so the move isn’t surprising. And just as PatentlyApple points out, we imagine we’ll be seeing Apple filing for a number of trademarks with the US Patent & Trademark Office for its new iOS 7 icons over the coming weeks/months.

After countless rumors that Jony Ive was heading up a major iOS redesign, Tim Cook and company unveiled iOS 7 during Apple’s WWDC keynote earlier this month. On top of the addition of several new features, the entire UI has been changed, including stock iOS apps and icons.

Apple seeded the second beta of iOS 7 to developers last week. The update included iPad support, new messaging and Siri features, the readdition of the stock Voice Memos application, and a slew of other improvements. And the word is that the third beta could land as soon as July 8.

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  • planetcoalition

    inb4 the complaints about how bright it looks.

  • Alan Haverty

    The only fault I see with the redesign is the arrow underneath ‘slide to unlock’ on the lockscreen. Every single person i’ve shown IOS7 to (including me) has tried swiping up to unlock :L

    I for one love iOS7

    • planetcoalition

      I’m joining you as one of the people who love iOS 7 :)

    • weztimonial

      i love iOS 7 :)

    • mehrab

      Haha thats actually kinda true

    • Raul Henriquez

      I did that the first time and I can confirm everyone I showed my Phone to, who have never used iOS 7 does it.

    • Bob

      It’s just to show you that there is a feature called control center

  • Mohammad Ridwan

    Dem ugly iconz..

    • sumady

      Totally Agree

    • Maxim∑

      Before iOS 7
      “I hope this isn’t just a icon redesign if it is I’m jumping ship”

      After iOS 7
      “I’m going to ignore everything new, icons are ugly”

      • EpicFacepalm

        Before iOS 7,
        People’s reaction against leaks:
        “I’m sure the author is bad at Photoshop”

        After iOS 7:
        “It actually makes sense”

        :)

      • Maxim∑

        Yeah that’s true!

      • Mohammad Ridwan

        Apple fans….

  • Liam Mulcahy

    I love the new icons very clean

    • marcus1324

      I don’t love them but I can agree that they look really cool and are clean.

  • Carlos

    I personally find the FaceTime and Contacts icons to be redundant and therefore will continue to hide them in a useless folder. Don’t get me wrong, I really like ios 7 but I’m really hoping that Apple gives us those extra settings that’ll allow us to hide stock apps.

    • Diego Gastón Milano

      Yep, I hide the Contacts app as it is embedded within the Phone app itself.
      However Apple will not provide the ability to do certain things such as hiding stuff around; they will always leave space for improvement so that the jailbreak community can be kept alive. :)

    • Raul Henriquez

      Nope I prefer a separate facetime app because it makes it easy to find when you FaceTime a lot. Contacts same thing!

  • Cesar D

    If they were like Mavericks icons could be fine.

    • sumady

      two tumbs!!

  • U Kn0w What 1t 1s

    I love ios7 but hope they merge some features like they have talked about in previous blogs here. Icons I like, but they should merge FaceTime, messages, and phone/contacts. Or take out messages and merge it with voicemail, notes with voice memos. Calendars with reminders. There are too many useless icons. But overall I like the look and new features (or stolen jail broken ;-) features) that have been incorporated.

  • Brian Kieffer

    Fine! You can have it! It looks like shit anyways!

  • Sero Eskandaryan

    Just noticed this. Why doesn’t the mail app have icons for trash, move, Mark all etc. ??? Lol

  • Christian Mejía

    The iOS 6 FaceTime icon was even worse

    • Maxim∑

      Only iOS 6 icon I will miss is the camera one.

  • YzMENTALzY

    Funny how everyone threatens to jump ship but then when a new iphone comes out they go and buy it apple wont go poor with a few people not buying their phone

  • Amanda Lopez

    How do I download FaceTime on my iPad