As the world migrates from dumb feature phones to more powerful smartphones, there are a greater number of options available beyond just talking and texting. What features are most used by smartphone owners and is the pattern different based on whether the handset is powered by Apple’s iOS or Google’s Android? To start, iPhone owners tend to spend more time with their smartphone compared to Android users, new marketing research indicates.

The typical iPhone owner spends one hour and 15 minutes using the Apple smartphone – 26 minutes more than owners of Android handsets, according to Experian Marketing Services. Additionally, Android owners typically make voice calls while iPhone owners are busy texting, emailing and taking photos…

The survey notes:

Smartphone users may constantly debate which operating system is supreme, but we see clear differences between the ways consumers use their phone depending on the operating system that runs in.

The most dramatic difference is that the iPhone is used an hour and 15 minutes per day while Android phones are used 49 minutes.

Overall, smartphone owners use their handsets for 58 minutes a day.


Owners of iPhones are more likely to text than talk, with Android users displaying the opposite daily usage pattern. Android owners talk on their smartphones for 28 percent of the daily activity, slightly above the 26 percent found in overall smartphone owners.

By contrast, iPhone users spend just 22 percent of the time, according to the research.ย There are other differences between how owners of the rival smartphone operating systems use their handsets daily.

While iPhone owners text 22 percent of the time, just 16 percent of the time is devoted texting on Android devices. Also, Android owners visit websites more often than iPhone users, while owners of Apple’s smartphone do more e-mailing from their phone.

  • Boss

    I’m more surprised you can get an hour and 15 minutes battery life from the iPhone 5 with that 8% playing games

    • Derek

      Made me lol

    • steve00000

      made me lol but not at all true i used to get 10hrs on my iphone 4 and i get 12hrs on my iphone 5 :p

      • Boss

        not playing games you don’t I was playing a games on my iPhone at 97% 30 mins later it was on 28%

  • Stijn

    I am just tiny a bit above that hour and 15 minutes ๐Ÿ™‚

  • andyr354

    I think my average daily talk time over a week is maybe 30 minutes total max.

  • leart za jmi

    1-5 hours daily

  • Gorgonphone


  • Sir.Rhommi

    I Use My Phone Just About All Day While I’m @ Work… Other Than That, I’d Say I Use It About Two Hours.

  • Joonyaboy

    3 hours for me on light days

  • Bobdole

    it looked good until they tried comparing iphones and android…

    Doesn’t seem really fair to compare the use of high end smartphones with low end ones…

  • jo

    That’s a lot!

  • I burn my iphone 5 battery in 3 hours lol

  • Falk M.

    Guess that makes me the power users of power users then…

    I’m addicted haha
    Tim Cook would be proud rofl

  • Thumbs up if you -just like me- use your iPhone more than 75 minutes a day. ๐Ÿ˜‰

  • Yujin

    That’s why I see people on the train using and iPod for music and games and a galaxy for their phone

  • Creepy…where exactly is all this data coming from?

  • Girish

    proud to be an iphone owner ๐Ÿ™‚ ๐Ÿ™‚

  • Kurt

    How many people were involved with this study? Hopefully more than the 206 people

  • 2hours of gameplay per day total usage is around 3.5 hours

  • Frenom

    what about music? is that included into the section other, 9%? Thats the thing I do most on my ip5 ๐Ÿ™‚