Google’s Nexus 10 no threat to iPad sales

By , Apr 18, 2013

Nexus 10 (front, right angled, Chrome)

Here’s an interesting tidbit we found this morning: Microsoft’s Surface tablets could actually be outselling Google’s latest Nexus 10. We understand every scuffle between Google and Apple is actually a proxy for the battle between Android and iOS, so the statement by blogger Benedict Evans caught our eyes. According to Evans, the Samsung-made Nexus 10 likely sold around 1.01 million of the Google tablets by the end of March.

This compares to the 1.5 million Surface tablets Microsoft has reportedly sold – not to mention the ten million iPad mini tablets purchased in just the last two months of the fourth quarter in fiscal 2012. While the latest Nexus tablet is no threat to the iPad, the calculations suggest something more important: strong distribution and a well-defined ecosystem can overcome big-name rivals…

Evans, a UK-based former strategy analyst, used Google development data.

Some 6.8 million Nexus 7 tablets were in use as of March, while just over one million of the Nexus 10 devices were in use, he wrote. The Nexus 7 was built by Asus while the Nexus 10 is the product of Apple rival Samsung.

Evans modeled active Android users (excluding China) based on interpolating between Google’s announcements. According to this model, there were some 680 million Android users at the end of March.

Evans admits both of the Google tablets “are perfectly good devices on their own terms, this points to the continued importance of both distribution and ecosystem tablet sales versus the competition.”

His comments seem to dispute an earlier charge that Samsung ‘changed the game’ on Apple by focusing on distribution and advertising.

  • Share:
  • Follow:
  • RarestName

    Well, Google doesn’t focus on bashing other companies (and the customers), and Samsung (the manufacturer) wouldn’t do it either because it would reveal that the Nexus 10 is way superior to the Galaxy Note 10.1.

    Out of the people that I’ve asked, all of them knew about the Microsoft Surface and the iPad, but not the Nexus 10.

    • Dan

      I agree. Most people don’t even know the tablet exists. If they invested more in publicity they would most likely be a serious contender. The price difference is enough to warrant the consideration. They have gotten good reviews overall as well.

      Personally I’m thinking of getting a Nexus 10 or Nexus 7 when I’m ready to replace my current iPad. (Hoping they come out with a new nexus device by then though).

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        cause it sucks

      • Dan

        I wish I could make it so I don’t see your comments, or at least prevent Disqus from letting me know you replied. I don’t think you’ve ever posted anything slightly intelligent.

        Do me a favor, vote me down all you like, but don’t reply.

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        you can be a mature adult and simply nit ready what i type or dont reply to it..lolol you are emotional and illogical like a female..llolol

      • madmaxmedia

        But that’s the rub- invest some effort in marketing and distribution, and they would have to increase that price.

      • felixtaf

        Also, they need to make these devices available in play stores all over the world. Its not available in many countries and as u said most ppl dont kno abt it, coz of poor advertisent…

      • Secular_Investor

        Why you should want to downgrade from an iPad to a Nexus is bizarre, unless of course you are an astroturfer for Samsung or Google….LOL.

        Every user satisfaction and retention survey shows that the iPad outscores every other tablet by a country mile!

      • Dan

        Downgrading is a matter of opinion. I ”downgraded” from iPhone to Galaxy note 2 and couldn’t be happier. In this line of thinking, I’m considering the Nexus. Not everyone is a fanboy, some of us are open minded.

      • Craig J

        My wife has the newest iPad, I have the NEXUS 10. The iPad sucks in comparison, don’t have a clue what you are talking about. The Nexus is faster, has more feature, GPS.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      i laugh at android tabs on astore shelves all dusty and neglected and not even working in most cases…lol.

      • Craig J

        When I bought my NEXUS 10 I looked at every device in Staples store. They had about a dozen or so devices on display, all of them worked properly, none broken. I didn’t even see an iPad on display though, but my wife has one and I hate them so I went with the Nexus 10, even she agrees it is better.

    • felixtaf

      Not bashing factor… Its Poor advertisement and availability factor…

    • Secular_Investor

      More and more of Samsung’s dirty tricks campaigns against the competition are being exposed: Peter Lo the Samsung paid celebrity spokes person at the centre of the CCTV “*:20 Party” anti-Apple smear campaign; in Taiwan against HTC and others; secret paid blogs in the UK and Sweden.

      For more see Fortune.cnn Google “Conspiracy theories grow after charges it funded agent provocateurs”

      Samsung didn’t just steal IP from Apple, but also Nokia, Sony and other customers Google “Nokia rumored to join Apple in dumping Samsung as a supplier”

  • http://twitter.com/monster_hazardo Roger Riekki

    Not a suprise here lol

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    ummmm yeahhhh duuuh cause all android tablet completely suuuuck..FACT

    • http://www.facebook.com/mehrabh Mehrab Haque

      #truestory

  • http://www.facebook.com/antman217 Anthony Antunez

    I have yet to see a single ad for the Nexus 10. Of course they are no threat because most people don’t even know it exists.

    • Craig J

      I would agree that it is not a threat, too many people blindly devoted to Apple so they won’t give anything else a chance. We’ve bought iPads, Ipods, iPhones etc… and also many Android products, including the Nexus 10. I would have to say every Android type product is better in my opinion. Impressive that they sold 6.8 million Nexus 7 and 1 million Nexus 10 units and if you ask anyone they haven’t heard of it. The product is selling because it is a great device, not because of aggressive marketing.

  • iName

    Those are decent sales numbers considering you can’t buy it anywhere and there’s been little to no advertisement.

  • http://twitter.com/Chindavon Chindavon

    Who would buy such an ugly thing anyway?

  • Altechi

    I quite like it, definitely the best android tablet. Not yet up to ipad though. But a pretty good tablet

    • Craig J

      I think many would disagree, like I said in a previous post my wife has iPad and I have the Nexus 10. The Nexus 10 is superior in every way as far as I’m concerned, its faster, front facing speakers, clearer screen, higher resolution I believe, gorilla glass, much lighter. I think the video and picture quality is much better as well. It is easy for us to compare the two because we have both. I am planning on buying another Nexus 10 when they come out (probably august, September?)