Facebook talking to Apple about bringing Home to iOS (debunked)

By , Apr 15, 2013

Facebook Home, a brand new and controversial feature from the social networking behemoth, is having a rocky start. At a news conference last week, CEO Mark Zuckerberg unveiled the new capability that puts users’ News Feed right on the Lock screen of select HTC and Samsung smartphones. He then lambasted Apple’s walled-garden approach and praised Google’s Android for being open “so we don’t have to work with them.” But alas, Android users evidently aren’t liking their new Home much.

Reviews on Google’s Play Store give it an average score of 2.3 out of five stars, with the most common rating by far being just one star out of five. Perhaps sensing Android people may not be ready to embrace Home as Facebook’s co-founder thought they would, Facebook is now toning down rhetoric and is apparently in talks with both Apple and Microsoft over bringing the Home overlay to iOS and Windows Phone…

UPDATE: a Facebook source familiar with the discussions told The Next Web that Facebook is not in talks with either Apple or Microsoft over bringing Home to those platforms (and John Paczkowski of AllThingsD agrees).

Here’s Bloomberg‘s original story:

Facebook Inc. is talking to Apple Inc. about crafting a version of its new mobile software for the iPhone, in a push to boost revenue from the growing number of users who access the social network on smaller screens.

Facebook’s director of product Adam Mosseri told the news organization that talks are ongoing, but cautioned nothing has been finalized.

Now that the majority of users access Facebook via mobile devices, Chief Executive Officer Mark Zuckerberg is looking for ways to keep them engaged longer and coaxing more advertisers to pay to place promotions.

“We’ve shown them what we’ve built and we’re just in an ongoing conversation,” Mosseri said, referring to discussions with Apple and Microsoft.

And I bet Zuck also found that Apple’s 21 percent of smartphone users are far more active and sticky than Google’s Android users that comprised about an IDC-estimated 70 percent of the smartphone market last year.

Facebook Messenger for Android (Chat Heads)
Chat Heads, in Facebook Messenger for Android

Zuckerberg remarked at the Home launch “we have an active dialogue to do more with them,” referring to Apple, where Facebook is deeply integrated into the Mac and iOS operating system.

Here’s a nice concept which takes a look at what Facebook Home could look like on iOS.

Facebook Home in its current Android form isn’t happening on iOS, for a number of reasons.

For starters, Apple owns the user.

Why exactly would Apple relinquish that control to Facebook?

Apple has its own ad platform to monetize users called iAd. It has no reason whatsoever to give Facebook an opportunity to snatch its ad dollars and monetize those highly lucrative eyeballs.

Apple is also unlikely to give an outside party direct access to the user’s Lock screen, which to this date remains a major source of vulnerabilities that attackers can exploit to bypass your passcode and break into your device.

Besides, many people see Home as an overly intrusive UI overlay which robs them of direct access to their home screen as Facebook aims to become your new, well, Home.

If Apple allowed that on iOS, there would be a nasty backlash from users.

Mosseri acknowledges as much, noting an iOS version could look much different than the Android version.

It may or may not be Home. We could also just bring some of the design values to the iOS app. That might be how it ends up. Or we could build just the lock screen. Maybe then it’s not called Home, it’s called something else.

In my view, Facebook should have simply added a new full screen story view to its iOS/Android apps and stop screwing with people’s home screens.

Sooner than later the company will realize its mistake, I’m sure.

By the way, if you thought the top commercial was terrible, wait when you see the following ad.

I mean, with ads like this, who needs enemies, right?

  • Share:
  • Follow:
  • http://www.facebook.com/vainstar Hermès Vainstar Chu

    No

  • 笑傲江湖1

    呵呵

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    Lol

  • http://www.facebook.com/profile.php?id=1380073379 Quang Truong

    Apple have not changed their iOS lock and home screen for 5 years, so why would they allow Facebook to change it?

  • lrd555

    Wow! I’m still trying to figure out where that 70% Android market share # comes from. Let me explain. @ work, my unofficial survey points out just the opposite. iPhones ~70%, Android ~ 20% and BB’s ~10%. Ok so maybe I’m wrong. Lets try my unofficial survey @ PF Changs( a US/Asian fusion restaurant). Well, the iPhone did even better @ roughly ~80% of all mobile phones out in the open. Maybe the iPhone was just lucky. Let me look around my immediate family, friends & associates. Well, the iPhone went up to ~90%! We had five people drop their Android phones for iPhones within a year! Like where is this 70% Android market share? In China? India? Africa?

    • Loder

      definitley the poor ass africans

    • http://www.facebook.com/PwnHkr Dylan Lane C. Knox

      lol thats funny, because one person in my family dropped BB for android, and four (including myself) dropped iOS for android, and owning an S4 was the best choice i made. There isn’t shit the iPhone can do that my S4 cant, and my S4 screen looks just as crisp, and o yeah… i have far more features than your glass brick does. i love how the iPhone looks, but its software needs an update. AND FOR THOSE WHO DESPISE ANDROID, look up miui.

  • Jeffery Pierre

    I have actually lost more friends over my refusal to join Facebook and I will gladly pitch my iPhone in the trash before I would use it with any form of Facebook Home on it!

    • YNN08

      After watching video I agreed with you…noooooo plzzzz

  • YNN08

    I personally think, customer should have a choice if they want to keep Facebook home on their iphone…

  • Justknight

    Apps should be able to use the lock screen for stuff like facebook ,flipboard ,twitter ,cnn, and other cool apps

  • Dri

    It is fine as it is now. Don’t won’t facebook as the first when i open the phone

  • sambuzzlight

    no please

  • http://twitter.com/monster_hazardo Roger Riekki

    Ew no.

  • http://www.eraser.org B. Braun

    Ehy come on F*ckbook, just release an App that looks like Home, we don’t want you to take over our phone!

  • http://www.facebook.com/profile.php?id=1649839720 Raul Henriquez

    lmao will never happen unless it’s a standalone application

  • http://twitter.com/MrWizbit Wizbit

    Facebook is probably the most crashy app on the iPhone that I’ve used…

    …why would I want it replacing the iOS UI?

  • Scott

    This better be a stand alone app or a way to turn this off for people that do not use facebook. I don’t want this crap on my phone.

    All I want is toggles in the notification center, just like I have with NCSettings. Add on top of that Safari Adblocker, Secretary (reads your text to you when they come in, perfect for when you are driving). I have a few other tweaks on my phone but nothing I couldn’t live without. I JB my phone mostly for the toggles.

    Give us the ability to put those in the NC and the ability to quick reply to a text or email from NC so that I don’t have to close whatever app I am in and I will be happy with iOS 7.

    Enough with all the social media integration. Some of us do not use them so they are worthless upgrades.

    Everyone complains about Apple customers being iSheep, so what does that mean about all the people using Facebook where your entire life is being documented by companies and being targeted for ads? Facebook isn’t providing you a place on the internet so that you can connect with your friends and family out the kindness of their heart. That is what they tell you but they are making money off of you. Me personnally, I hate talking on the phone (my job requires a lot of it and because of that I dispise having to be on the phone any longer than I have to). If I want to communicate with my friends and family though I pick up the phone or I email them. Much more secure and it keeps the other companies out of my life. I can easily share a picture with them through email. And then I eliminate the drama, B.S. post of “Humph!!!!!!!!!” which is begging someone to ask them what is wrong and then some long drawn out drama unfolds.

  • 笑傲江湖1

    fuckbook

  • http://www.facebook.com/yuvraj.wadhwani Yuvraj Wadhwani

    : How about NO :

  • http://twitter.com/geekinit geekinit

    Facebook itself is a walled garden compared to Twitter. Don’t really care to have 500 shares (which is what Facebook is becoming) to be on my home screen. Facebook is distracting enough in its current form.

  • SkyFall

    Apple won’t let them. iOS is a closed OS. Simple as that.

  • http://www.facebook.com/abhinandh.ajay Abhinandh Ajay

    Nooooooooooo………..

  • seyss

    one of the reasons we need jailbreak is to undo shit like this, if it ever happens

  • Lobo555

    Can’t wait to have more facebook post and to see my newsfeed on my iPhone – said no on EVER

  • http://www.facebook.com/justin.thurmond Justin Thurmond

    I cant believe how much these commercials acknowledged the HORRIBLE habits that are consuming people in there daily SOCIAL interactions.. its a social app that completely takes away from any socializing skills.. I mean HOW dumb does something have to be to advertise this idea. “HEY your daily life sucks right? Listening to your boss talk, or you mom talk! instead of contributing or caring just tell them to metaphorically FUC|< off and play with your damn iphone instead!" Hey work sucks! come play instead! yah Fuc|< off that DILLHOLE would be playing on his stupid FB UI android instead.. i mean CMON people.. this is total SHEET

  • http://www.facebook.com/justin.thurmond Justin Thurmond

    Funny in some forms but i believe that they are approving the worst social habits ever…

    • http://www.facebook.com/mykelxmonroe Mykel Monroe

      Exactly dude, that’s the issue.

  • http://www.facebook.com/mykelxmonroe Mykel Monroe

    I was listening to the ladies story and then shit just goes down out of nowhere. Wtf, did she ever get what she needed from the pet aisle? This is going to bother me all day.

    As for Facebook Home on iOS. Yeah right. I dislike the idea of Home regardless due to it’s attempt to take control over our already short attention spans. Isn’t that what these ads are saying? Despite the old lady and boring speeches. Should we allow ourselves to get consumed by our phones and social networking? I feel like FB is trying really hard to do what MySpace did years back and did well. Consume.

    I’ll pass on that. My idea is that Home will be a either a separate app for FB or a complete replacement of it.

  • http://www.facebook.com/mykelxmonroe Mykel Monroe

    Genius for what it is trying to do. Convince you to forget about the outside world and only focus on what they deem important.

  • http://www.facebook.com/pez.granite Pez Tickles

    I’m pretty sure that we don’t NEED to use it if we don’t like it or don’t use facebook

  • http://www.facebook.com/profile.php?id=1384316579 Byron C Mayes

    Oh good gravy, NO! Let the Android users have this one “advantage” over iOS.

  • Anon

    Why would Apple even consider home. Home just fucked Google in the ass. Home takes over the phone. Google, Apple, nor Microsoft would want such a thing. But, since Google is so open, they got butt raped, and their stock dropped like a brick. Nice try FB nice try. ;)

  • Anon

    Apple would never allow anyone to take control of it’s system. That’s why it has so many restrictions. All in place just to prevent such a thing. “For users best interest” as Apple says. Apple want’s full control over it’s brand.

    • http://www.facebook.com/Makavelli.1 Joseph A. Ahmad

      Well personally, if it prevents this from happening, then bravo Apple. But the App Store could feature some type of “tweaks” section at the very least. That would be pretty cool. But that’s what jailbreaking is for I suppose.

      • Anon

        They don’t want to allow any tweaks. That’s why the app store has so many rules, and thoroughly inspected. They don’t want a rogue tweak taking over users phones and causing any problems that Apple may have to deal with due to the tweak. They find it easier to manage their brand if they keep control.

      • http://www.facebook.com/Makavelli.1 Joseph A. Ahmad

        The next best thing seems to be in order then: take some ideas from the jailbreak community and implement a couple of them into iOS 7. I’m sure they will.

      • Anon

        As they usually do.

  • http://www.facebook.com/PwnHkr Dylan Lane C. Knox

    IF Facebook and Apple work something out, cool. IF YOU DONT LIKE IT DONT DOWNLOAD. and it’s not spamming… i know a few people who use Home all the time because they access Facebook daily.

  • Jimmy

    So after all the Android vs iPhone wars I hear that FBH gives you even less functionality than iOS. Reverse jailbreak and delete that crap.