T-Mobile reports ‘gangbusters’ iPhone opening

By , Apr 12, 2013

iPhone 5 now on T-Mobile

T-Mobile kicked off sales of Apple’s popular smartphone by airing its first iPhone ad yesterday evening. The ice-breaker commercial is part of the reportedly massive nationwide campaign, with print and digital ads to follow soon after. While the carrier did not release the official first-dale sales data at press time – and probably won’t until its next earnings report – its marketing honcho did bother taking to blogs to say T-Mobile saw “gangbusters” opening, whatever that means in terms of hard data.

Be that as it may, the addition of T-Mobile, the nation’s fourth-largest wireless carrier, to the list of US carriers selling Apple’s handset is bound to improve Apple’s bottom line. Any iPhones T-Mobile sold won’t be reflected in Apple’s second fiscal 2013 quarter, which ended last month. The Cupertino company announced it will be releasing earnings on April 23

Ina Fried, reporting for AllThingsD, quoted T-Mobile’s Chief Marketing Office Mike Sievert as saying:

Today has been gangbusters for T-Mobile. We experienced lines out the door this morning at nearly all of our almost 3,000 stores nationwide.

TmoNews, the publication focused on tracking all things T-Mobile, wrote yesterday the carrier apparently had dispersed at least 240,000 iPhone 5 units to company owned-retail stores for today’s launch.

T-Mobile iPhone launch line
An actual line at a T-Mobile store. Image via Walter Piecyk, wireless analyst at BTIG.

More units have likely arrived earlier in the day.

T-Mobile sells the iPhone 5 for $99.99 down and $20 per month over the next 24 months. The 32GB/64GB versions are $199/$299 down. The iPhone 4S is $70 down plus $20 per month for 24 months and the iPhone 4 costs $15 down and $15 per month over the next 24 months.

At these rates, a full price iPhone is actually cheaper at T-Mobile than it is at the Apple store.

T-Mobile’s new Simple Choice Plan offers unlimited talk, text and web, with upgrades including unlimited data (an extra $20), a second line (an extra $30, or $10 a month for each additional line) and more.

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  • Lordthree

    Good for them! Better late than never. I know a few people who are switching over now due to t-mobiles new pricing scheme

  • Manuel Angel

    Official first-dale sales? First-date sales*

    • http://twitter.com/kev0224 Kevin Lam

      i believe tomorrow? april 12

  • kumar714

    i bought one, i cancelled my AT&T crap and moved to T-moblie much cheaper saving me abt $100/month

  • http://www.facebook.com/profile.php?id=1423977932 Jorge Garcia

    Now you will see everyone and there ma’s with iPhones. I remember back in the day when I had t-mobile and the first iPhone came out, that I wanted it so bad that I paid full price to get one and had it software unlocked by ziphone or what ever it was called back then and loved it. Then the 3G iPhone came out and I ended up leaving t-mobile for AT&T to get faster speeds then the edge I was getting. Stuck with AT&T for all the other iPhones until the LTE iPhone came out and then I jumped ship to Verizon. HA HA. I probably would’ve stuck with tmobile if they would’ve had it the whole time. It sucks that there just starting to get it now after all these years. They should’ve fought harder to get the iPhone years ago. They lost so many people that jumped ship to get the iPhone. I’m surprised they survived and never went out of business due to all the people they lost. Hopefully they do good now and can build up there LTE network and can hang with AT&T and big red. Once you experience LTE speeds, you’ll never want to be on edge or 3G speeds again. Lots of luck to the tmobile users. I’m happy you guys finally get the iPhone :)

    • Jerry

      I did the same exact thing you didn’t except I stuck with att but the only sole reason I’m not with tmobile right now is because my iPhone 5 won’t work on all their speeds and I’m not going to buy one or trade mine in for a 6.1.3 unjailbreakable one

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    duhhh it the damn iPhone the most popular phone know to man ….lol

  • http://www.facebook.com/profile.php?id=1380073379 Quang Truong

    the Tmobile iphone model number is ME487LL/A. Anyone here bought the unlocked at apple store after april 12? can you tell me the model number?