T-Mobile airs its inaugural iPhone ad

By , Apr 12, 2013

T-Mobile, the nation’s fourth-largest carrier, today finally gets to sell Apple’s iconic smartphone. We learned yesterday the Deutsche Telekom-owned telco has a massive ad blitz in the works to push the handset to the masses. And now, we just caught a glimpse of that campaign as T-Mobile starts airing its inaugural television commercial for the venerable iPhone…

The voiceover proclaims:

It’s the phone that’s revolutionizing phones. Make sure it’s running on a carrier that’s revolutionizing wireless.

Introducing iPhone 5 on T-Mobile.

With advanced nationwide 4G network and no more restrictive annual contracts required.

Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.

Uncarrier, indeed.

By the way, what’s up with that overly aggressive soundtrack?

Update: as commenters pointed out, the choice of Hendrixs’ version of the national anthem is actually symbolic of the message T-Mobile is trying to get through. Accept my apologies, I’m based out in Europe.

The iPhone 5 costs $99.99 down and $20 per month over the next 24 months. The 32GB/64GB versions are $199/$299 down. The iPhone 4S is $70 down plus $20 per month for 24 months and the iPhone 4 costs $15 down and $15 per month over the next 24 months.

iPhone 5 now on T-Mobile

T-Mobile’s new Simple Choice Plan offers unlimited talk, text and web, with upgrades including unlimited data (an extra $20), a second line (an extra $30, or $10 a month for each additional line) and more.

T-Mobile iPhone 5 store (TmoNews 001)

T-Mobile iPhone 5 store (TmoNews 002)

TmoNews has photos depicting in-store signage and demo units.

Okay, T-Mobile, you have may attention now.

So, how do you like the commercial?

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  • http://twitter.com/EdwardDraper Edward Draper

    Congrats! Tmobile!

  • billy bob

    And so it begins…

  • http://www.facebook.com/kd1024 Kartik Dhawan

    Too Late!

    • Parth Patel

      Its never too late.

  • http://twitter.com/rydogg23 Ryan

    ***By the way, what’s up with that overly aggressive soundtrack?***

    Uh what? It’s Hendrixs’ version of the national anthem. That’s not aggressive. Slightly out of place but not aggressive.

    You did know what song that was……right?

    • http://www.idownloadblog.com/author/dujkan Christian Zibreg

      Thanks, updated the article. I’m Europe-based so…

      • http://twitter.com/rydogg23 Ryan

        Fair enough. Round here in ‘merica….we like us some Hendrix national anthem

  • http://www.idownloadblog.com Sebastien

    Dude, this isn’t an overly aggressive soundtrack. This is Jimi Hendrix’s version of Star-Spangled Banner, the US national anthem. I think choosing this song is very symbolic of the message T-Mobile is trying to get through. To be honest, this ad gave me goose bumps for a second (minus the voice over). I think this ad is really well made, again, minus, the terrible voice over.

    • http://twitter.com/rydogg23 Ryan

      Echo much? :)

      • http://www.idownloadblog.com Sebastien

        Echo echo echo…

        Sorry I didn’t see your comment. I went straight to write my own

  • Tate

    what firmware does it come with though?

    • http://www.facebook.com/brandon.higgins.12 Brandon Higgins

      On macrumors it’s been claimed to have both 6.1.2 and 6.1.3. I believe it’d have to do with the manufacturing week.

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    great ad

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      you no like??? lolololololol

  • http://www.facebook.com/profile.php?id=1313407682 Brian Allan Gillis

    You have a small typo here, It should say “Okay, T-Mobile, you have MY attention now.”

  • http://www.facebook.com/profile.php?id=1380073379 Quang Truong

    Got my new Tmobile iPhone 5. It still runs iOS 6.1.2. That means Apple just unlock something from the old one to make it AWS-compatible, right?

  • http://www.facebook.com/profile.php?id=1380073379 Quang Truong

    Apple updated iPHone 5 specs on its website, now include 1700/2100MHz band

  • hebron2000

    No more test speed between galaxy and iPhone :)