Facebook has found a new home on Android, so to speak, as the social networking giant at a news conference earlier today unveiled a Home launcher, a new feature for select Android devices which marries cherry-picked Facebook applications to a beautiful user interface described as putting “people first in an app first world.”

Alongside the new software shell, Mark Zuckerberg and HTC’s Peter Chou announced the HTC First, an Android smartphone born out of the collaboration between Facebook and HTC which runs the Home interface. Zuckerberg confirmed his company will be rolling out the new launcher to select Android devices beginning April 12, as a free app download from Google’s Play Store.

But what about iOS? iPhone users are unfortunately shut out. Initially hiding behind ‘Apple’s walled-garden’ argument, Zuckerberg in wide-ranging interviews with Forbes and Wired.com shed more light on the matter…

When asked during the presser whether or not Home would make it to the iPhone, the young Facebook chief initially responded rather cryptically:

We have a great relationship with Apple. Anything that happens with Apple is going to happen with partnership. Google’s Android is open so we don’t have to work with them.

He added shortly after unveiling the new Home launcher:

The great thing about Android is that it’s so open. Because of Google’s commitment to openness, you can have experiences on Android that you can’t have anywhere else.

Asked by Wired.com whether he thought Facebook would be able to release Home for iOS in two years, he quipped that “it’s above my pay grade to be able to answer that.”

htc first banner

And responding to the publication’s observation that Facebook’s mobile strategy appears to now revolve largely around Android, he said:

We have a pretty good partnership with Apple, but they want to own the whole experience themselves. There aren’t a lot of bridges between us and Google, but we are aligned with their open philosophy.

And why not just build a Facebook Phone, as some have hoped?

I’ve always been very clear that I don’t think that’s the right strategy. We’re a community of a billion-plus people, and the best-selling phones—apart from the iPhone—can sell 10, 20 million.

If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into “Facebook phones.”

That’s what Facebook Home is.


In an interview with Fortune, the 29-year-old CEO went on to sing Google’s praises:

I think that Google has this opportunity in the next year or two to start doing the things that are way better than what can be done on iPhone through the openness of their platform.

We’d love to offer this on iPhone and we just can’t today. And we will work with Apple to do the best experience that we can within what they want, but I think that a lot of people who really like Facebook – and just judging from the numbers, people are spending a fifth of their time in phones on Facebook, that’s a lot of people.

This could really tip things in that direction. We’ll have to see how it plays out.

This line is gold:

Of course, a lot of people also love iPhones – I love mine, and I would like to be able to deliver Facebook Home there as well.

He appears to have left the door open to the possibility of Home for iOS by remarking that this third phase Facebook is about to go into is on Android, but “at some point” hopefully will be available on Apple’s iOS.

HTC First (image 001)

This would require Apple to open up the Lock screen to third-party developers and there’re no indications the company is planning such a major iOS change in the immediate future.

Of Facebook’s “Hacker Way” of doing things, Zuck said:

It really is our philosophy for how we build stuff. There are a bunch of companies that try to make every release perfect, and Apple is the best at that.

That’s wonderful, but there’s another way of doing things that’s potentially even better over the long term – allow yourself room to experiment and don’t try to make each individual release as polished as possible.

As for the open vs. closed argument, I think this one’s a bit long in the tooth.

Facebook Home launch (Mark Zuckerberg 001)

Still, it does make Zuck’s point to a certain extent as Apple itself acknowledges that it reviewed every single one of the more than 800,000 App Store submissions “to guard against malware.”

Contrast this to other mobile platforms that “have a myriad of fragmented store options, resulting in availability issues, developer frustration, and security risks,” Apple’s Why iPhone web page reads.

Facebook Home launch (Facebook app, iPhone, Android)

On the other hand, Facebook’s flirting with Google’s fragmented Android platform means nearly half of Android users won’t get Facebook Home because the feature will not run on Android 2.3 Gingerbread or lower devices.

According to Google’s own data, 45.6 percent of Android devices don’t satisfy the criteria.

Android version distribution 20130404

So, what do you make of Zuckerberg’s comments regarding Home for iOS?

Is that even something you’d want to have on your iPhone?

  • Mohammad Ridwan

    No thanks, Zuck.. I already have the facebook app on iOS..

    • kevin butler

      The Facebook App is nothing compared to Facebook Home -_-

      • i wonder how many people would want/need Facebook as soon as they turn on their phone? Not many my guess, lets see how well it does on Android.

      • none of them is needed here!… better get a life by getting a little offline from facebook boy..

      • come on tell us why its soooo much better than normal FB for iOS ???
        Just sounds like if i look at my phone i’m just going to see pictures of my friends bloody dogs 247……. and guess what Its bad enough as it is !

      • felixtaf

        Facebook home is nothing but another android bloatware..

      • Lordthree

        Yea, Facebook home serves up lockscreen ads and kills battery with STYLE

      • Facebook App on android is shit. Thats why they need this. On iOS Facebook App is Ok. We don’t need to see stupid Ads on the lockscreen. Or crappy posts on home screen by some stupid people.

    • JaeM1llz

      That’s like saying “I don’t want the BMW anyway, I’ve already got a Geo Metro.”

      • Mohammad Ridwan

        Your analogy compared to my analogy… Apple’s and Oranges..

      • JaeM1llz

        Your analogy IS Apple’s and Oranges. Comparing the Facebook app to deep fw integration.

    • actually..that’s 4 apps…(-_-)

    • Rodney Coleman

      Mohammad is right. All they are saying is this


      Easy as pie google will get bit in the ass for this. Apple is always smart

    • Hell yes, woh is going to buy a phone that will show you Ads all the way you switch it on?
      I am pretty shure that some Jailbreak developer will make a lokscreen similar to this crap FB Home.

  • Matthew


  • King

    We don’t want your Lamebook spamming our iOS

  • More openness more problems

  • No thanks, Facebook Home is pretty lame to me!

  • Ian

    The App is good enough for me..

  • zuck can suck it…that ugly shit ain’t going on my beautiful iphone..and take my battery life with it.

  • I prefer they improve their actual iOS app

  • no FB. go HOME! I dont want facebook the 1st thing to be seen when I open my phone/PC

  • chjode

    “iPhone users are unfortunately shut out.”

    I think by unfortunately, you mean “thankfully.” I don’t want this garbage on my iPhone and furthermore, I don’t want Apple allowing this sort of thing– especially by devs who admit to not working with Google on it. This isn’t just an app, but effectively a UI overhaul to display ads on your lockscreen. No thanks. I’m all for additional functionality on the lockscreen (ala LockInfo) and homescreen (ala Dashboard X), but I would prefer those sorts of things done within limits set by Apple for UI and data security.

    Ok, begin the downvotes.

    • 1000% agreed

    • JaeM1llz

      Because we all know we can trust Apple for data security….. LOL!

      • chjode

        Wut? You’d trust Google and Facebook over Apple?

      • pawfyd

        Facebook never, but Google is very trustworthy.

      • Google is cheap and free therefore you are the product being sold. Apple’s prices protect us from that.

      • JaeM1llz

        I don’t trust any of them, but to say that one is more secure than the other is ridiculous. Apple has a terrible track record of violating consumer privacy.

      • i bet you also believe OSX can’t get viruses right?

      • It can’t! It can get malware but if you are stupid enough to have Java enabled in your web browser then clearly you deserve it.

    • Rodney Coleman

      Perfect sir

    • at least the choice is there; a choice you will never have. we don’t need to be hand held by apple to make our own adult decisions. but then again, iOS /is/ effectively the phone to have if you’re non-techy or elderly… glad i jumped ship.

  • Dan

    I’ll be happy to try it out, if it’s not my cup of tea, I’ll delete it. All you fanboys saying you’re happy IOS is not getting and ripping into Android, kudos to you! Stay in your yard and don’t try new things, that’s the Apple way after all, stagnation.

    • Dan… what are you doing here?

      • felixtaf

        Trying to be a fandroid troll in the name of facebook home!

      • Dan

        Wondering the same thing myself tbh. Getting too biased around here.

      • It’s an Apple blog, what do you expect?

      • @dongiuj

        If it’s an apple blog then why are there more and more reports about android and other OS phones and tablets here? It’s not strictly apple. Stop crying about it like a little girl.

      • Because beleive it or not, news relating to Apple’s competition is relevant to Apple and fans of Apple alike, and visa versa; which is apparently why there are fandroids like you and Dan here. At least Dan isn’t naive enough to disagree with the fact that i<<(first clue)DownloadBlog is a blog relating to all things Apple, including their competition and the moves they make.

        "iDownloadBlog: A blog about the iPhone, iPad, iOS and Apple."

        Second clue.

      • @dongiuj

        I have a galaxy s3 an iPhone 5 and an iPad. Call me a fandroid again. Quick to judge people you’ve never met, aren’t you?

      • Fandroid

      • what a tool.

      • It is an Apple blog. Lmao

      • Dan

        yeah I know, I like Apple and Android, don’t usually bash one or the other even if I’m on an Apple/Android blog, try to see the good in both platforms. Guess I get annoyed when people put down something for no good reason. Anyway I’ll probably just ignore the comments from now on.

      • android sucks

      • You have my vote up for this comment. This is the way opinions should be expressed.

      • Please try explaining this to @dongiuj

        Some people need a little help understanding this unbelievably simple concept. Maybe complicating it a bit will help, him being an Android fan and all :’)

    • felixtaf

      Nobody will try new things they dont want or they dont need…. Except ur first sentence, rest sounds lika troll… You love android – Cool… Dont bash on ppl who love iOS….

  • felixtaf

    Will never happen and we dont want each springboard page with facebook ads!!!

  • trumpet444

    I have zero interest in this, whether on my iOS or android devices, as I dont come close to needing to check facebook that often anyway. I’m much better off with the app tucked away in an app drawer or 2-3 pages to the right. But whatever, to each their own.

  • Kaptivator

    I don’t get Facebook, it bothers me. Especially if you are over 25.

    • Lordthree


    • JaeM1llz

      So because you don’t get it that must mean it’s stupid, right? My livelihood depends on Facebook. It’s how I keep in contact with my clients and stay up to date with the industry I am in.

      • Kaptivator

        You said that its stupid, not me. I just said that it bothers me. And when I said “I don’t get Facebook” its not literally. I have used Facebook. I just don’t get the hype about it. I particular don’t care to know what someone is doing, eating, watching, etc. Don’t want to see pics of your dinner plate because you finally saved up to purchase a 75 buck New York Strip. Not saying that is what you do, however that’s all that I see on others pages. Question…What industry are you in that your livelihood depends on Facebook?

  • “The great thing about Android is that it’s so open. Because of Google’s commitment to openness, you can have experiences on Android that you can’t have anywhere else.”

    Ermmm… Being bashed by ads, or glitchy sub standards software perhaps??

  • luis gonzalez

    I have FB and i might open the app maybe about once every 6 month. So i can really careless about this new FB BS….

  • Everytime IOS doesnt get something iPhone’rs are always quick to list why they dont need it or why they dont want it. It doesnt matter cause Apple doesnt give u the chance or the choice. I love the option to install and uninstall. Not saying I use everything I download but at least I have the chance and the choice to try it on Android.

    • JaeM1llz

      At least there’s one person with some sense on this thread……

  • Will it has a freezing issue?

    • felixtaf

      Yep.. It offers buy one get one free…

  • Ernie Marin

    those commercials are getting so ridiculous, the Glass commercial was stupid, but the FB Home is just ridiculous, also DO YOU REALLY NEED MORE WAYS TO COMPLETELY ISOLATE YOURSELF FROM SOCIETY, it’s funny how they keep talking about seeing what your friends are doing, and updating your status, but wouldn’t it be better to ACTUALLY BE WITH YOUR FRIENDS AND TALK TO THEM.

    • JaeM1llz

      Yes, because we can all be with all of our friends all the time…..

    • I just have one question. How many texts do u send a month compared to how many voive minutes u use?

  • lrd555

    Like really. Who the hell does Zuck think he is? Home: soon to be forgotten in two weeks. Seen that crap like 5 years ago.

  • Liam Mulcahy

    Well not a phone I thought it would be a phone

  • Scott

    I don’t have nor want a FB acct do this is useless to me. Wouldn’t want this crap on my phone anyway.
    If I want to post on a social media site I will go to their homepage. I hope this never hits iOS.

  • JaeM1llz

    If Facebook Home was available on iOS: wow Facebook Home is amazing and I can’t wait to use it!

    Facebook Home only on Android: What a piece of garbage, nobody would ever use it, it’s ugly and I hate it.

    • Exactly

    • you can only speculate. iOS is more app-centric while Android allows OEMs, carriers, and other companies to be more UI-specific in order to control the user experience (and make money off of clicks to ads)

      • JaeM1llz

        It’s not speculation, it’s a fact. Apple fanboys worship anything Apple releases, and if Apple doesn’t get something, it’s immediately labeled “garbage” or “useless.”

  • how about instahome? i can see instagram beautiful pictures everytime i turn on my phone

  • Facebook App vs. Facebook Home … Facebook App has a sign in and out feature, Facebook Home takes over your phone. I already get annoyed with my news feed half the time, I don’t need it smothering my iPhone! Good stuff, though, Facebook.

  • Faateh Bin Hamad

    Everybody is whining around, facebook home isn’t necessary to install, you know? If you dont want it, dont take it. Although, leave it for the people who do want it.

  • when you dont have ferrari, we say why want ferrari i have my car doing the same thing i dont need it… its same here ios users are jealous of facebook moving away from ios.. there will come one day ,wr most of the apps will be developed for android and ios will get just ported version of it

    • Dennis Ho

      It’s more like iOS users are driving a perfectly good Camry and choosing not to drive a Prius covered in ads.

      • I may be wrong but doesnt a Prius get better mpg at a lesser price then that of a Camry? Ill take the Prius.u get it wrong cause u prolly never used Android. Ads are on some free apps. I dont have to use them and you dont have to use some of your ad driven TV channels. The choice is ours

      • Ads are on ALL free apps. I have a Galaxy Note 2 and I can testify. You can choose to purchase an app to remove the ads or a key to remove the ads, but every free app I’ve downloaded (on android and iOS) has ads, otherwise they wouldn’t make money. The biggest difference is the android tends to have more free (ad-supported) apps that are promoted/advertised than iOS.

      • felixtaf

        Ads are not in all free apps…. Whatsapp, viber, IMo, dropbox, twitter, ebay, paypal, mailbox are few examples….. But facebook home will always be free and u cannot remove ads…. They mentioned that they will introduce ads soon….

    • felixtaf

      Dream on…. If u notice, facebook home will have ads in future… Whole launcher will be of facebook…. U say u love it… Use it, it will be annoying… And ppl wont be jealous of things that they dnt like…. I was an active facebook user until they inteoduced ads in their app (mostly unrelated), now i came out of it and using jus the messenger to communicate with my friends… And a day wont come for android unless google form a team like Apple to approve and test apps before publishing in play store…

      • keep in touch.. the future is not so far .. my firm develops apps and its the second largest in building apps .. early it was apple only dev.. now almost all app for android and port for apple…

  • +1 if you don’t even use facebook anymore

  • OMG!!! Imagine someone ist posting a picture of
    Marilyn Manson without makeup an it appears when you switch on your phone!

  • panther

    This doesnt make sense Zuckerberg said “there’s another way of doing things that’s potentially even better over the long term – allow yourself room to experiment and don’t try to make each individual release as polished as possible.”
    For me he is just EXPERIMENTING !!! I don want an app to experiment on my iphone i want it to work perfectly !!!

    • Siri was an experiment. Yep it was considered in beta when it was released on the iPhone 4S. You and others prolly helped Apple work out the bugs. Mind blown

      • panther

        Thats whats Apple said after acknowledging that they make a mistake. Everybody knows that apple didnt make as an experiment. They just said that in order not to get suit by someone

      • siri is now 32% of what it should be

  • f1ght3r

    Facebook is lame, why would I want it plastered all over my home screen?

  • 4p0c4lyps3

    What’s Facebook?

    • gossip site for women and gay men

      • Hahahaha!

      • 4p0c4lyps3

        Lol, well put. +1

  • Jeffery Pierre

    Who really gives a damn about Facebook. I do not care that my former classmate from high school second cousin had a baby while eating pasta at the movies right now. And if I want to stalk a girl I’ll just do it the old fashioned way. Keep your bloat ware on the android platform zuck.

  • I dont want Facebook Home anywhere near my beautiful iOS device.

    • is it comes to IOS i will turn it off

  • GuyBey0ndC00L

    Funny thing about this commercial is, its showing all the bad habits of what people do with there phones. Your out with friend or in bed ready for sleeping and your on your phone? If more people Put DOWN there phone at key points of there day. They would have a better time when they finally use there phone at a better time. But right now most people touch every App or icon every other minute always refreshing hoping for new feeds, news just bored to death. It’s like opening the refrigerator all the time praying new food to be there. Just think for minute how much fun you had before you bought a Smartphone, Tablet, or laptop. Beware of having more fun without your Mobile device. You been Warned! Laughing out loud.

    • this is human future no way around it dude.. old folks wont understand

  • Personally, I’d love Facebook Home on my iPhone. I dont see whats so wrong with offering people choice like this. I love my iPhone, but that isnt to say that I dont envy Android users from time to time. A cross between the best of both platforms is really what we all want and need.

  • Benjamin Gibson

    Facebook on ios used to be a huge novelty maybe four years ago. But now windows phone8 which has facebook baked in with live updates on to the screen is something to behold, you don’t even have to open the app to see whats going on, same for android. Facebook widget is a huge time saver for me. I’m not thrilled but not excited, but flattered that facebook is getting its own screen on android. I will diffently be using the facebook home when Im on the subway here in NYC and piss off ios users who has rely on a very gay facebook app to see friends. Facebook has been in bed with Microsoft for sometime and I’m sure Facebook wont leave Google out in the cold.

    • sleeperjoe

      Was there a valid point in there somewhere? Tell us poor uneducated masses, what makes an app gay and what makes one “very gay”?

      Anyone who sees this as a huge time saver clearly needs an intervention. I sincerely hope you get the help you need friend.

  • sleeperjoe

    Zuck is a smart f#%k ain’t he. Why spend millions designing a FB phone when you can just take over what’s already out there with a few lines of code.

    Watching the promo reminds me of when you get a virus on a windows pc and new ads just keep popping up whenever you close one. Only this time ever so often it’s one of your friends posting a pic of their cat they took while on the toilet.