smarter stand iphone

What you see in the photo above is the new Smarter Stand for the iPhone and iPod touch. Created by Dotan Saguy, it’s a dual-purpose accessory that acts as both a kickstand for your iOS device and a spool for your earbuds, so they don’t get tangled.

It may not look like much, but don’t underestimate Saguy’s knack for turning simple ideas into hit products. He’s already done it once with the Smarter Stand for iPad, raising over $150,000 via Kickstarter. And now he’s looking to do it again…

What sets apart the Smarter Stand from other kickstand accessories is the unique way it attaches to the handset: using its headphone jack as an axis. Not only does this allow you to prop your device up at any angle, but it also works with most cases.

Additionally, the Stand doubles as a spool for your Apple earbuds, or new EarPods, keeping them tangle-free and making it much easier for you to carry them with you. Unfortunately, due to the uniqueness of the plug-in, it doesn’t support other headphones.

The Smarter Stand project is off to a great start. It’s only been live for a day, and it’s already raised $10,000 of its $15,000 goal, with two months to go. If you want to get in on the action early, a pledge of as little as $9 gets your name on the pre-order list.

What do I think of the Smarter Stand? Well it’s elegant, well-designed and inexpensive—everything you’d want in an iPhone accessory. And it’s creator, Dotan Saguy, has already proven successful. If you’re interested, I see no reason not to back the project.

What do you think of the Smarter Stand for iPhone?

  • Kewl

  • Smart idea and good price, might consider getting one if I ever take longer than 20 seconds to untangle my headphones.

    BTW, is the headphone penetration on the stand flexible enough to fit ANY PowerBeats headphones or just the Apple headphones?

  • I don’t think supporting your phone by an audio jack is a good idea at all. If there’s one thing I’ve learned from producing audio it’s that cords go bad quickly under everyday use, and input jacks come loose from objects hanging and pushing on them. Audio jacks from my experience aren’t solid enough to become a supporting device. Especially for kids pushing on the screens against them.

  • I love the idea and the timing is perfect for me. I’ve been using my old Fishbone to keep my headphones tangle free, but I use it on and off because altho it does keep my wire tangle free, the shape of it tightly coils the wire and is highly annoying. This on the other coils every 2 inches, eliminating my pet peeve, count me in!

  • Bob

    Great way to scratch your device.

  • therealjjohnson

    I cant tell 100% from the video but it would appear in order to use this stand i have to have my ear buds connected. I dont really want to have my ear buds plugged in just to prop up my device. Had a facetime session last evening that could have used a good stand besides the taco bell cup and remote control i wedged it in between…though i didnt need ear buds.