Bloomberg: Apple and HBO working on Apple TV content deal

By , Jan 31, 2013

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HBO fans will be happy to hear that the premium TV network is reportedly working with Apple on a content deal that would bring a large chunk of its programming to the Apple TV.

As most of you know, HBO already has an iOS app for viewing content, called HBO GO. But it doesn’t support AirPlay, meaning it can’t be watched on a TV via the set-top box…

That could all change in the near future though, as Bloomberg (via 9to5Mac) is reporting this afternoon that the two companies are close to reaching an Apple TV content deal:

“Apple Inc. (AAPL) is in negotiations to start carrying Time Warner Inc. (TWX)’s HBO Go application on Apple TV by mid-2013, according to two people familiar with the plans.

Cable and satellite subscribers who pay for HBO will be able to watch more than 600 hours of films and television shows on Apple TV, said the people, who asked not to be identified because the talks are private. Apple TV is a set-top device that streams content purchased on iTunes and via other online services to consumers’ televisions.”

Apple has been working hard over the past year to expand the selection of streaming services on its Apple TV platform. HBO would join Netflix, and the recently-added Hulu Plus.

The device, which is rumored to be getting a refresh in the next few months, has been doing very well as of late. During the holiday quarter, Apple sold a record-high 2 million Apple TVs.

Tim Cook recently said that the TV space “continues to be an intense area of interest for Apple.” But beyond that, there’s still no indication that it has plans to move on to anything bigger.

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  • Falk M.

    2TB of iTunes content say no need to make content deals, fellas.
    Ship, let me sort out getting the content. :D

  • Obsidian71

    So what’s worth watching on HBO nowadays?

    • Kurt

      Boxing is always good, and they have some good movies. And you have HBO original shows to watch. Boardwalk empire is very good. True blood is good for the first 2 season or so…

    • voyaflexel

      Game of thrones will blow your mind… “winter is coming” :XD

    • http://www.facebook.com/LBLittles Iam Littles

      Boardwalk empire

  • http://www.facebook.com/zacksloane Zachary Sloane

    Just give us Apple TV SDK’s already so we can start making AppleTV Apps!

  • Kurt

    I already have HBOGo on my TV. I use a VPN service to fool HBOGo into thinking I am located in America and I use my moms account to sign in. My computer is hooked up to my TV so I can to stream and watch shows in HD (mostly). Very cool. But HBOGo streaming isn’t as good as Neflix. Netflix is the best, no buffering and the shows are always in HD.

  • Daniel

    Apple TV to be called “Apple TV” should offer everything. That means contracts and content deals with every single provider.

  • http://twitter.com/ghodagadi Ghodagadi

    But why should I have to subscribe to cable TV or some other network provider. They can allow that of course, but they should also offer independent service, where only consume via the HBO Go application on Apple TV. I shouldn’t need to subscribe to cable. If that is needed, I won’t be a subscriber.

    • http://www.facebook.com/profile.php?id=100001783517599 Gregory D Foster

      I literally just wrote this above. I’ve been ranting about it for the past year or so. It’s completely stupid on hbo’s part but I’m sure there’s some kind of deal with cable and satellite providers that hbo won’t offer a subscription outside of their boundaries. I’m so f’ing sick of these companies looking out for each other and screwing us over.

  • http://www.facebook.com/profile.php?id=100001783517599 Gregory D Foster

    It is still beyond me why hbo doesn’t offer a stand alone subscription, especially in the days of streaming and roku boxes and Apple TV. They’d make a friggin killing!