This reminds us of Apple’s famously interactive version of the Mac vs. PC campaign spotted at the top of NYTimes.com and other big media web properties. This time around, Apple has taken its nicely done dancing commercial for the new iPods and embedded it on various places online, like the indie music review site Pitchfork that in the past ran Apple’s custom iPod touch page-topper ad.
It’s interesting because the publication draws hipster audience so it’s clear who Apple’s target is. By the way, turn down the volume before hitting the Play button. Don’t you just live how the little things ‘explode’ out of the box?
If you’re wondering about the background music, it’s “Yeah Yeah” by Willy Moon.
Note that Pitchfork is an online-only publication. Apple usually runs ads on television and buys ad space in big name newspapers and magazines.
I like how they’re targeting blogs with this new campaign.
Tip us if you spot this ad embedded on other web sites.