Apple TV talk has really died down over the past few months, but the rumors of the device have been pretty persistent over the past few years. Analysts and tech pundits continue to believe that we’ll see something in the not-so-distant future.

The latest testimony comes from Jefferies & Co. analyst James Kisner. In a note to investors this morning, Kisner said that after speaking with his industry contacts, he believes the launch of an Apple television product is “imminent…”

Barron’s (via MacRumors) reports:

“Our discussions with industry contacts suggest that at least one major N. American MSO is working to estimate how much additional capacity may be needed for a new Apple device on their broadband data network. We believe this potentially suggests an imminent launch of the Apple TV, a positive development for ARRIS, who is directly exposed to data traffic growth from incremental IP video streams on cable networks.”

MSO is an acronym for multiple systems operator. So essentially, Kisner is saying that he’s hearing that major cable companies are researching what they’d have to do to their broadband networks to prepare for an Apple TV product.

This isn’t the first time we’ve heard talk of cable companies looking at an Apple TV device. Back in August, The Wall Street Journal reported that Apple was in talks with multiple cable providers about a new DVR-like set-top box.

Over the past few months, Apple TV rumors have shifted from a full-blown TV set  to this so-called “set-top box.” Many believe that due to the small profit margins on TVs, and their longer life cycles, that Apple is more likely to do the latter.

But regardless of what it is, Apple may not want to hold off its unveiling too much longer. Microsoft already has a big head start in the space with its gaming console-turned-media hub Xbox 360, and Google just doubled down on Google TV.

  • huge way over priced non-retina imac with an apple TV box built in.. wow very

    • You make the same comment on every article. Just copy and paste.

      • um how is that possible when every article is different subject?

      • Falk M.

        Well at least you got the message.

  • JamesR624

    Really? This crap AGAIN?? Please stop posting news of “analysts” “predicting” what apple is going to do. They’re completly wrong 99% of the time. It gets old hearing about the same wrong prediction for the umpteenth time.

  • This is never going to happen. It’s never going to happen. It’s never going to happen. Are you hearing me yet? This…. is never going to happen.

    It’s going to be an insane upgrade to Apple TV boxes, but there will NEVER be a dedicated Apple television. There is absolutely no way to dominate a tight market if your product is just another TV that happens to cost $8,000… The $99 set top box is how they’re going to take the market….

  • Itsyaboy

    I believe it’s possible other than things that are known of like the Apple TV box , DVR , etc i think that apple can give a Tv an apple finest to it something that can set its tv apart from any other one idea I suggested to apple was to create an Kinect like feature for the TV in order to control it remote less with multi gestures how cool would that be

    • You mean like Samsung have already done ..
      Samsung acted on the rumour of a Apple tv and went all out with what they thought would be on a Apple TV ? And I have to admit the TV is nice