Microsoft’s Surface is here, high-tech ad proclaims

By , Oct 25, 2012

Look what just surfaced on Microsoft Surface team’s YouTube channel. This television commercial could be equally confusing to those who deemed the previous Movement ad too childish to begin with and perhaps over-the-top. One thing is certain: Microsoft is determined to make as much noise as possible about this tablet. The company today officially launched Windows 8 and will begin selling the Surface on Friday.

Apple the same day is scheduled to put its iPad mini on sale across 34 countries worldwide. Armchair estimates peg advertising expenditure for Windows 8 and Surface launches anywhere in the ballpark of $1-$2 billion.  I’ve also included a new making-of video for the Movement ad right below…

Microsoft tells us some nice things about its tablet, which was announced back in June, in a YouTube blurb.

This is Microsoft Surface. From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface.

And this here right below is the previous Movement ad.

From earlier this morning, Microsoft uploaded this Movement making-of video.

And another one depicting the making of the Surface’s Touch Cover along with the satisfying click sound to it.

First reviews panned the Surface for being too buggy.

For example, The Verge thinks that “instead of being no-compromise, it often feels like more compromise” because “it does the job of a tablet and the job of a laptop half as well as other devices on the market”, adding the device “often makes that job harder”.

Editor Joshua Topolsky gave it a score of seven out of ten.

Here’s The Verge’s video review (sorry, Flash-only).

For mainstream types, The Wall Streete Journal columnist Walt Mossberg wrote that apart from the lack of quality apps “and somewhat disappointing battery life, it may give you the productivity some miss in other tablets”.

David Pogue of The New York Times praised the hardware but also spotted problems with the software. Nearly half of respondents in our poll think Apple must pay notice to the Surface.

To me, the Surface is a fresh newcomer that deserves attention for its novel approach to multitouch user interfaces, great support for gestures, seamless integration with the rest of the Microsoft universe and other perks.

You may love it or dismiss it as a waste of time and engineering talent, but I think Microsoft is in it for the long haul. Such a strategy paid off in console world and I have no doubt in my mind that Windows will become a viable third option in mobile.

Finally some healthy competition to the iOS-Android duopoly, don’t you think?

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  • http://www.facebook.com/spyke.krepshaw Spyke Krepshaw

    Looks like they still haven’t finished the http://www.surface.com website … see the products page with some Lorem Ipsum text …
    http://www.microsoft.com/Surface/en-US/accessories/more-accessories

    Really Microsoft!

  • Muhammad

    I originally thought the surface was a threat, but after the review by verge, I’m having second thoughts

    • http://twitter.com/zicario25 gabriel espinosa

      same here

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      no tablet is a threat at all.. cause the other companies have no clue what they are d oping.. all they know is they need to build a tablet to get some of teh ipad money..lol

      • Tr1pTr0p

        You could’ve simply said: “Herpa derp derp.” Your comment would make more sense.

    • notewar

      I think surface pro is the big threat though, not the RT version. The pro version runs x86 architecture which support every programs that a normal desktop would run.. I cant wait to try it and then decide later whether to get it = )

    • http://twitter.com/Pitchy Pitchy

      yes, trust someone else’s opinion… don’t worry about testing it out yourself and seeing if it works for you because that would just be foolish.

    • http://twitter.com/Jack_maredit Jackson Grong

      Me too, now I know it sucks as a tablet and as a computer.
      Only that it misses the 99.9% of iPad apps(275,000 vs 1,000) makes this tablet sucks.
      It has a wired form factor.
      Ane battery is worse.

      If I had to change my iPad, i’d rader choose an Android tablet!!

  • shar

    If I have to even consider Surface, I’ll wait for Surface Pro, legacy app support is a must!

  • ap3604

    I would suggest anyone who wants a real review go check out anandtechs : http://www.anandtech.com/show/6385/microsoft-surface-review

    Not sure why iDownloadBlog would even link a biased piece of trash like TheVerge… might as well go ahead and use Gizmodo’s as the review to trust while your at it :rollseyes:

  • asdsadas

    wow does this site love to criticize everything but apple products…kiss ass

    • http://www.facebook.com/CMak70 Chris McOmber

      Hence the name “i”downloadblog genius!!!

  • Polysyllabic Pseudonym

    Not quite a laptop, not much of a tablet – destined to fail!

    • http://twitter.com/Pitchy Pitchy

      Gee, it’s not even out yet and you are already making these miraculous predictions. Can you provide me with next week’s lottery numbers while you are at it?

      I’ve been running the betas of Windows 8 since early this year and it’s fantastic. I am looking forward to playing with the Surface tablet as well as some of the other ones. Personally I want to see Windows, Android and iOS all do great as it will really force each of them to really compete.

  • Guest

    “For example, The Verge thinks that “instead of being no-compromise, it often feels like more compromise” because “it does the job of a tablet and the job of a laptop half as well as other devices on the market”, adding the device “often makes that job harder”.”
    This is why a tablet( iPad ) is better with a mobile software.

  • http://twitter.com/Jack_maredit Jackson Grong

    This tablet CAN’T EVEN RUN smoothly FREAKING CUT THE ROPE!!!
    Is this a joke, Microsoft??

  • Xavier du Coudray

    Have you noticed how in most of the ads they focus on the keyboard, the various colours and the back stand and we see hardly anything of the experience of using it, as in the UI, the apps, and all? While on iPad apps they show off iBooks, Garage Band, games, etc… anyone else noticed that?

  • Irfan Tarique

    This has got to be the most uncomfortable laptop/tablet (whatever). You cant put it on your lap and type with the keyboard, you can adjust the screen angle when placed on a desk and it awkward in portrait mode. It has not made a good impression to me.

  • http://www.facebook.com/CMak70 Chris McOmber

    How can Windows expect an OS that doesn’t even have a native Pandora app to be a threat to any company??? Weak!!!!

  • http://twitter.com/geekinit geekinit

    I definitely don’t like the idea I having a kickstand on my lap and sluggish apps? It is a Microsoft product. Kinda expected that. ;) and it comes with MS paint!! lol