You gotta see Apple’s awesome ad for new iPods

By , Sep 13, 2012

Apple yesterday refreshed the iPod lineup alongside the new iPhone 5 (here’s your keynote) and boy do these colorful iPod touches look sexy. The company also revamped the popular iPod nano, making it taller and giving it a widescreen display with multitouch user interface, Bluetooth (we envision interesting accessories for the new nano).

Yes, the new touch comes in a bunch of attractive colors as well. The entry-level iPod shuffle also saw a slight redesign. But how do you go about advertising the updated iPods in a memorable, attractive and easy-going manner? Here’s how…

The commercial cleverly combines the elongated iPod touch and iPod nano form factors with vivid color choices for each devices.

It’s positively aggressive, fun and cheerful with the new little devices bouncing all over the place (via Michael Steeber of Cult of Mac).

Notice how the two shuffles combine into a single iPod nano?

The new iPod touch has the same taller but not wider four-inch Retina display like the iPhone 5. Powered by the A5 chip, it weighs in at just 88 gram and has a five-megapixel iSight camera on the back and FaceTime HD out the front. It costs $299/$399 for 32GB/64GB of storage and is available in black, white, pink, yellow and blue.

The new iPod nano has a 2.5-inch widescreen multitouch display, has the home button, FM tuner, pedometer, Bluetooth and Ligtning dock connector. It costs $149 and is available in seven different colors: aluminum, black, purple, green, blue, yellow and red.

Do you like this ad?

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  • Martin Cleaver

    That is strange. The old iPod Touch was €179. The new one starts at €319! That is quite a price hike.

    • Brian Emil

      That’s the price for the 32GB one. The “new” iPod Touch is not available in the 16GB size. They now sell the 16GB/32GB one at a cheaper price and killed the lower end 8GB.

      • iFuture

        I think thats shit I mean i would prefer a 16 or even 8 gb more.

  • Michael Stanclift

    I believe the new iPod Touch has a 5MP camera, not 8.

  • Ricky

    Its supposed to be 5 megapixel rite???

  • Dan

    I like the approach they took with the nano and iPod touch.

  • Leonard Wong

    iPod Touch is just too awesome!

    • Johnathan Jennings

      That’s tha bad thing. There needs to be some separation from the iPod and iPhone. There basically isn’t one now except the calling. Which you can do on the iPod with wifi.

  • willie

    Somehow it look like a keynote remote

  • Marc

    Quality made ad, as you would expect from Apple.

  • shinx2ran

    it’s 5 MP not 8, shaky

  • Christian Zibreg

    it’s 5 megapixel camera, not eight. i fixed it…

  • Pitchy

    I love those Nokia Lumia phones down at the bottom…

    oh wait, those are the iPod Nanos… lack of an Internet Explorer icon gives it away.

    • Jordan Dixon

      Oh you mean like the iPod Mini design? Yeah, that was my favourite Lumia phone…

      • Pitchy

        but that had the jog wheel and a tiny little screen. granted, there are similarities between the Lumia and the mini, but when you look at the new Nano and the Lumia, the Nano looks a hell of a lot more like the Lumia than the Lumia looks like the iPod mini.

  • Alfie

    Oh cool, for a second they show an iPod Touch with a black front (when it’s spinning and showing off the colors). I was beginning to think that they only came with a White front.

    • Alfie

      I still wonder though, if you will be able to get the Black front with the different colors or only with the Dark back that they show it with.

      • Sean Cua

        The one with the dark back will probably be the only one with the black front.

  • Tristan

    Why can’t my iPod do that?

  • Joe Jonsen

    i want one of these

  • shadyside4fyr

    Hopefully they have gotten the need to paint ipods out of their system so next year we can focus on better things than colour.

  • Cecil Onyekwere

    Is it me or does the ipod nano look a lot like a smaller version of the nokia lumia

  • Fabio Rodrigues

    does this commercial shows that I can drop it on the ground???

  • Sol Estravís

    The new iTouch also comes in red!