Hulu announced today that folks can now use its paid service to stream thousands of television shows and movies to their television through the Apple TV set-top box. The app’s been in the works since last year (though a tweak for jailbroken Apple TVs lets you access your Hulu Plus without too much fuss). It’s now finally ready for public consumption, right from your main menu…

Just hit the new Hulu Plus icon on the Apple TV home screen and enter your Hulu Plus credentials to start streaming shows instantly. A one-week free trial is also available, but only to new subscribers.

The company wrote in a blog post that you can also create an account directly through the Apple TV:

Create a Hulu Plus account directly through Apple TV by using your existing iTunes account and following the sign up instructions on the screen.

If you sign up for Hulu Plus through Apple TV, you will be emailed instructions on how to complete your registration so you can use Hulu Plus on all other supported devices.

After your free 1-week trial ends, your iTunes Account will be charged $7.99 per month as a recurring transaction.

It’s interesting that you can pay for your subscription using your iTunes credit card on file, meaning Hulu has finally agreed to Apple’s revenue sharing scheme, which is kinda big if you ask me.

Another biggie, as noted by The Next Web: people with a U.S. iTunes Store account can access Hulu Plus on their Apple TVs outside the United States as Hulu may not be able to figure out your geographical location because it doesn’t have access to Apple’s iTunes servers, which isn’t to say that the company won’t find a way to prevent this.

UPDATE: Hulu 24 hours later moved to impose geo restriction on overseas Apple TVs streaming through US iTunes accounts.

Hulu Plus is only eight bucks a month and you can cancel your subscription anytime. All shows are offered with what Hulu calls “limited advertising”.

Hulu Plus offers every episode of the current season and subscribers also have access to back seasons and full runs of TV shows, including many that were not available online before, in high-definition “whenever possible”.

To our international readers: Hulu is still a U.S. and Japan-only play.

Do you plan on watching Hulu Plus shows via your Apple TV?

  • Yes. I do.

  • I hate it how some apps are like only available in the US and not anywhere else

    • There is a very good reason behind this. It’s all due to copyrights and content that is being licensed by Hulu. Complaining about Hulu being only available in the US is like complaining about the BBC only being available in the UK.

      • Sebastien, technically true, however there are “services” that allow the BBC to be viewed anywhere by spoofing a UK IP Address.

        I only know this, because personally I can’t stand the US version of “Top Gear” and also the US version of “The Apprentice” – the BBC versions are FARRRRRRRRRRRRR BETTER!!! 🙂

      • Aaron de Silva

        You can do that for Hulu too.

  • billypuntove

    Awesome!!! I love Hulu, man.
    Definitely surprised, as well, that Hulu agreed to get paid through iTunes. They will simply get less money from those subscribers than they do from the website-direct ones even though both set of customers pay the same. Big indeed.

    • I’m already a Hulu Plus subscriber and have an Apple iTV (gen 3) and have been bemoaning that I can’t use it for Hulu – so, today I’m very excited and can’t wait to get home and do the iTV update to finally get Hulu.

      It was so stupid to be able to watch Hulu Plus on any computer, my iPad and my iPhone, but NOT my iTV. This was one of the biggest complaints logged on Hulu’s feedback forum! I’m just surprised it took so long.

      I’m sure Hulu got some sort of special arrangement with the iTunes store, I’m sure they were not willing to give up 30% of that revenue. To bad we probably won’t learn what their deal was with Apple.

  • Would love to see a Netflix v Hulu Plus comparison.. Dunno much at all about Hulu or Plus.. Surprised to see they offer current episodes of stuff? Should I ditch Netflix and go to Hulu or is there a reason to keep both?

    • Hulu is more for network/SOME premium television channels. Netizen is still better as far as movies go. Although Hulu does have SOME quirky movies. You like TV, get HULU, you like movies, get Netflix.

  • The Hulu app magically appeared on my AppleTV earlier today but I was also disappointed. Many of the shows are not viewable on the AppleTV. There is only a selection of shows you can watch. If nothing changes, I will end my subscription soon. Some of my favorite shows such as Raw and Suits are viewable on the ATV just yet.

  • Ronald Weaver

    I haven’t updated my Atv3 yet in fear of a inability to Jailbreak. I would like to add Hulu should I update?