We love rumors concerning the next iPhone and cherry-pick them carefully – and purely for the sake of discussion. These stories also prompt some of our readers to argue in comments that we here at iDB, as well as other media outlets, stubbornly insist on calling it the iPhone 5 even though it’s the sixth model in the series.

The debate has become a tradition of sorts. Of course, we encourage and very much appreciate your views on the subject. Adding fuel to the already heated discussion, it has come to our attention that Apple filed a dispute claim with World Intellectual Property Organization (WIPO) over the iPhone5.com domain.

Now, Apple frequently files such claims and in some instances even buys domain names, especially some forwarding to shady sites. But don’t read too much into this latest domain dispute. Per conventional wisdom, the next iPhone is likely be referred to as the new iPhone…

Fusible first spotted Apple’s dispute claim (and MacRumors relayed it), which was published on WIPO’s website earlier this week.

The article explains:

Although Apple has been known to open its wallet to acquire domain names, in the past year it has selected to go the Uniform Domain-Name Dispute-Resolution Policy (UDRP) route.

And it’s had a lot of success.

The company secured rights to iphone4s.com, iphoneporn4s.com, iphonesex4s.com, iphonexxxforce.com, iphone4s.com and other domains that were being used by an adult website operator, after filing a similar dispute with WIPO.

In years past, Apple won disputes over domains such as applesales.com, appleproductsonline.com, appleipods.com, ipods.com, iPhone4.com and WhiteiPhone.com.

Interesting enough, it was only after the iPhone 4 and iPhone 4S had hit the market that Apple paid an undisclosed sum to gain control over the iPhone4.com and WhiteiPhone.com domains because they redirected visitors to pornography sites.

As for the iPhone5.com domain, it’s no surprise Apple is seeking to gain ownership. For years, Apple’s been spending a portion of its marketing dollars toward actively promoting its gadgets on the web.

The company is also known for fighting cunning web ‘entrepreneurs’ that steal its customers and tarnish the Apple brand by serving a bunch of outgoing links, ads and explicit content hosted on domains which contain Apple product names.

In contrast, navigating to any of the Apple-owned domains simply redirects users to the appropriate sections on the Apple homepage. However, this latest dispute claim in no way asserts the next iPhone will be called the iPhone 5.

Rather, it serves to indicate Apple has recognized visibility of the media-coined iPhone 5 moniker, even more so now that it’s gearing up to launch the handset later this year.

As for the device, I think we can safely assume they’re gonna call it simply the new iPhone, much like the iPad 3 became the new iPad.

After all, the iMac is called the iMac, not the iMac 4, 5, 6 and so forth.

In fact, the iPhone is the only Apple product to use the numerical naming scheme so Apple would be wise to abandon the practice.

Your take? Are they gonna call it the iPhone 5, the new iPhone or something else?

Meet us in comments.

The above Liquidmetal iPhone 5 concept is credited to French designer Antoine Brieux

  • So do apple own porn sites now?

  • I don’t care what they call the next iPhone as long as it’s a good phone that’s good enough for me.

  • Anonymous

    “cherry-pick them carefully – and purely for the sake of discussion” … You carefully pick rumours? You could have fooled me, ever since the the 4S was rumoured it has been nothing but rumours and usually just copied and pasted ones from other blogs so if that is “cherry picking” then i’d hate to see the blog if you just posted any rumours !!

  • Joseph Torraca

    Apple is stupid to remove the numbering system. With it, people’s friends could have the newest iPhone(4S) while you have the 1 generation old iPhone(4). This makes people feel outdated and eventually(maybe) peer-pressure forces them to upgrade. Without out that numbering system, people just say “Yeah it is the new iPhone”, People have no reference to how old their device is compared to the new iPhone that just came out. Mac’s and even iPads make sense to not have the number system because, lets face it, who upgrades their iMac every year a new one comes out and very few people buy each generation of iPad. Many have already bought the iPad 2, they are less likely to upgrade to “The New iPad”. If anything, apple should just keep the numbering system for the iPhone. Hope I made sense.

    • Shugo Asakura

      They could go by years like cars. So we’d have the iPhone 2012, etc.

      • Oh, they SHOULD go by cars like like like… The iPhone GT-R R35, The iPhone Focus, The iPhone 458, The iPhone Robin Reliant… Wow, this could go on forever!

  • What are they going to call the one after the coming one, “the newer iPhone” ? They should probably stick with the numbers until they come out with a better idea

    • The same as iMacs. You have a 2011 iMac model and your friend has a 2005 model. And whatever new model comes out this year, Apple’s just gonna say “here, the new iMac”. Actually makes sense for ordinary folks to refer to the latest product as this “new thing”

  • What are they going to call the one after the coming one, “the newer iPhone” ? They should probably stick with the numbers until they come out with a better idea

  • Anonymous

    I agree with you Christian. I think it will just be the new iPhone.

  • “But don’t read too much into this latest domain dispute”- then why even publish the blog post ? Are you that hard up for readers ? Quality of this blog sucks, and has ever since the new iPhone rumors started.

    • ali

      why even post on here if you don’t like this blog. I think this is one of the better blogs
      on the web and one of the best kept sites. Plus if you can’t figure this out on your own all
      the sites on the web copy each other. how else do you think they get their info. not every one has all the sources.

  • why is this even news? companies do this all the time for new products and programs lol

  • It will just be called the new iPhone, then after that it will be called the new iphone, and so on…

  • The new iPhone sounds reasonable enought but I would love to hear it be called the iPhone 5 or the iPhone 6 simply for the fact of calling it one of those names