Chitika, an ad network whose reach spans across more than 100,000 websites, is out with a new report this weekend regarding mobile platform usage. The firm has been tracking real-time activity on its network over the last 24 hours, and the results are pretty interesting.

Despite Android devices garnering close to 50% of the smartphone market, Chitika found that iOS seems to be the mobile OS of choice among its users. Here in the US, at least, devices running Apple’s operating system accounted for nearly 70% of recent activity…

Of that 70% (68% to be exact), iPads were the most popular, with around 45%. iPhones accounted for 15%. And iPods made up just under 10%. To put these numbers in perspective, Android devices were only responsible for 28% of mobile activity.

Devices in the “other” category — made up of Windows Phone, BlackBerry, etc. — only accounted for 19% of traffic. This accurately reflects the current state of the mobile landscape, as both RIM and Windows Phone manufacturers struggle to snag marketshare.

While these may seem like boring statistics to most people, this data is invaluable to mobile advertisers. These companies want to target the users that are most likely to be surfing the web on their devices. And according to this report, that’s iOS users.

Do Android users not use their devices to surf the web?


  • Am I right? 68+28=96 + 19% other devices = 115% ???

    • Anonymous

      You are 110% correct!

  • Anonymous

    iOS’s lack of Flash, wanted or not, plus the bigger screens on Android devices, wanted or not doesn’t clarify anything for me, I have a device running both OS’s and tbh I rarely use the net on either but certainly have no preference to which device i’d use so for me the fact that so few users surf the web on Android devices is a pointless stat.

    I doubt iOS users use the web more because it’s on an Apple device because the benefits of surfing on an Android powered device are greater so I don’t see that there are any solid reasons for the percentage other than that’s just how it is … As I said, I own a device running both OS’s and surf very little on either device but I know there are a lot of fanboy kids who have iPhones bought for them in the US and kids tend to look at cocks and boobs on the net etc so maybe that is why the percentages are in favour of iOS? Android users tend to be a little older and personally the net is not the reason I choose any phone and I would imagine i’m not alone.

    • tl;dr

    • depends on country….i say 6,7 / 10 are iphone users here. from kids as young as few yrs old to grandparents in their 60s, 70s….

    • Kok Hean

      I use it daily to view iDownloadBlog.

  • But iPhones account for 15% and Android accounts for 28%. Let’s be honest, no one’s really using Android tablets so I’m guessing around 20-25% of those are Android phones alone.

  • Might it have more to do with the types of data plans available for iOS devices vs Android than with the hardware/OS?

  • I wrote a database query at my job that reports the number of mobile users on our website. I’ll just say that determining user agents for android devices is challenging. Sometimes they include Mobile Safari in their headers to get websites to serve them Apple webkit content. I’m surprised the Android numbers aren’t higher here but I would think that Android’s affordability could create a higher number of users that don’t use their phones as much. Just the other day I had to tell an Android user that her phone was an Android. She knew it as a Samsung phone. 🙂

    • Omar S. Masohood

      since u mentioned ‘user agent’.. does it mean that if im using Dolphin HD on my android device, and set its user agent to ‘desktop’, does this mean that companies like Chitika will detect my device as a computer, not an android?

  • Well I have android and a iPhone, and I never use the web on my android.

  • Anonymous

    Android users use their super desktop to browse the web or they still have a tower and a monitor. Ha

  • Dan

    I use my iPad a lot to surf the web, probably more so than on my PC. I like the fact that I can just sprawl on the couch or in bed after a long day of work.

  • well without flash its harder to look at cocks and boobs just saying….i know some older people who use iphones since its alot simpler then androids

  • That’s because iOS users are smarter, more intelligent and more inquisitive than android users.