The New York Post is reporting today that Apple is pushing ahead with plans to launch its own subscription TV service. The publication claims that Apple is looking to roll out the service by Christmas this year, despite serious push-back from major content providers.

We’ve been hearing rumors that Apple was working on its own streaming video service for over a year now, but this seems like one of the first times we’ve heard the news from a major outlet…

From the Post article:

“For months, Apple’s point man, Eddie Cue, has been leading talks with content providers, which have largely balked at the tech giant’s efforts to exert control over all aspects of the video service, including pricing, sources said.

Apple’s negotiating stance can be summed up as “we decide the price, we decide what content,” according to one source familiar with the talks.

“They want everything for nothing,” said another media executive, echoing similar tense negotiations Apple has had in the past with magazine publishers and music companies.”

Apparently Apple’s plan is to offer TV channels as independent applications, available for viewing on all of Apple’s devices. Users will be able to pay monthly for each “app channel” separately, or possibly bundle them together in a cable-like package.

Such a move would make sense considering how much trouble Apple is said to be having in its negotiations with content providers:

“They want to create the interface, and they wanted to work with the cable guys to manage bandwidth across the TV and broadband pipeline,” said one source familiar with the talks.

Instead, cable executives pretty much shut the door, preferring to keep Apple at a safe distance from the lucrative $150 billion pay-TV business.”

Earlier today we heard a report from senior Apple analyst Gene Munster that Apple is planning on launching its rumored television set this fall. Combine that with a custom TV subscription service, and Apple could really shake things up in the TV and TV content industries this year. Interesting.

Would you subscribe to an Apple TV subscription service?


  • The way I see it if I could buy a subscription to Discovery Channel, History Channel and a few others for a few bucks a month a piece then yes.

    But if they go for $10 a month per channel it’s lost to me. I won’t pay that because I could not a la carte the channels I want for less than a cable subscription. Imagine the price has to be low enough a month to compete with having thousands of channels a Month for $100.

    I imagine it would be similar to the newsstand subscriptions with Siri to find specific show from specific days.

  • i have been crying for years like a little baby about a la carte cable subscriptions! i think it’s in the industries best interest to do so, people who don’t subscribe to cable now might indeed buy a la carte services then there’s the downside that they’d lose a lot of subscription dollars but the point is, people, namely me are tired of paying $135/month for shit cable that they don’t even watch! i would be MORE than happy to, lets say, pay a $20/mth access fee and then $2.99/$3.99 a month per channel i want! I’d spend about $60/month plus $16 for hbo and i’d still be saving money! lets do this Apple!

  • I could live with just Comedy Central, ESPN, and Discovery Channel.

  • Anonymous

    Another step towards Apple Global Domination! I would certainly ditch cable for the individual channel preference and mobile capabilities. I have questions about coverage though, would I have to be wifi connected or can I stream on 3G on an iPad, iPhone, etc? I hope the price is right and this works out!

  • five days to go1!!!!!!!

  • five days to go !!!!!!

  • It looks like everybody is in agreement here. À la carte would be awesome since I only watch a few channels every month. the only problem I see is that streaming would have to be very efficient because everybody doesn’t have access to super high speed Internet especially for HD quality.

  • Mary

    yes i would. I just got rid of dish network. Tired of paying $100/month for something i rarely watch.My kids use to watch disney channel. Now they watch netflix, and Hulu Plus takes care of everything else except a few shows I would pay for. There’s a few channels i’d pay for, but it HAS to be cheaper then cable for the consumers to really go for it.
    As to the networks complaining about “no ads” or the consumer’s ability to “skip through ad’s”….. Hulu Plus HAS ad’s, and No, you can’t skip them. Just use the same technology and let apple do the subscription service.