If you are in the market for an Apple TV this holiday season, you may want to check out Amazon.com. The online retailer is hosting quite the sale on Apple’s set-top box, knocking its price down 9%.

The ATV2 typically runs for $100, but Amazon has the device going for $89.99. And it seems like there could be more to the markdown than just a holiday sale, as the retailer has re-branded the ATV2 as a 2010 model…

The price reduction and model change could be another sign that a new Apple TV is on the way. You may recall that evidence surfaced last month claiming that code inside iOS 5 pointed to a new TV device from the Cupertino company. The new box would likely include the Apple’s A5 dual-core processor and other hardware improvements, making it finally capable of streaming full 1080P video.

At the very least, Amazon’s markdown is a sweet deal. Even if you don’t plan on renting videos from iTunes or watching NetFlix, an Apple TV is required to use AirPlay. And with game developers starting to take advantage of iOS 5’s new mirroring feature, there’s never been a better reason to snag one.


  • Anonymous

    I am curently using the PS3 to send media files to the home entertainment system. It works most of the time. Is AppleTV better (or worse)?

    • Malay Mody

      better because it”ll be a more seamless experience because apple makes iPhone/ipad/ipod and the Apple TV

      • you sound like an apple tv ad lol

      • Malay Mody

        lol sorta, but it is true

    • ReanimationXP

      ATV is nowhere close if you’re talking about using it in conjunction with PS3 Media Server. The real work is being done in that application, and it’s arguably one of the best transcoders out there currently. Stick with the PS3 for now. Once ATV has the A5 and some RAM in it and can actually handle 1080p and a maybe a decent movie player, it will be worth a second look. Right now it’s not very useful.

    • Malay Mody

      or maybe you’ll wanna wait for the next ATV. ReanimationXP makes a good point

    • Anonymous

      The PS3 can’t play any content from the iTunes store that has DRM, that means any TV shows or Movies. Oh well…

    • better because it”ll be a more seamless experience because apple makes iPhone/ipad/ipod and the Apple TV

    • You can install XBMC on ATV2 and it will play any codec and also get images and other info about movies on its own. I also use PS3 media center and it works well but sometimes the conversion causes lock ups. If you have an apple device then ATV2 would be worth getting.

  • ReanimationXP

    Fry’s and other retailers have been marking these down 10 bucks for months, not to mention other Apple products. That’s the real story – that Apple is actually allowing this. This does NOT mean a new ATV.

  • Daryl Gibson

    I noticed it was listed as a 2010 model over a month ago. I assumed it was to distinguish between ATV and ATV2.

    • That’s exactly right. Apple has all of their products labeled as mid-2011 MacBook Air, etc. That how they label it.

  • Well, I do hope for some kind of trade in program. But as far as specifications go, I hope to see the following:

    – higher resolution and higher frame rate
    – maybe dual A5 processor
    – Change or improve UI
    – SSD for app use
    – apps
    – iOS gaming
    – mounts to top or bottom of TV, with camera for FaceTime

    Okay, that’s all I can come up with so far. Lets see what all makes it to the next AppleTV.

  • Scott Gorveatt

    XBMC on the ATV2 is awesome. It can handle any codec/format you throw at it up to 720p and it’s constantly improving. Add the Icefilms plugin and you have an amazing little box.

  • Amazon always drop price on some items when BestBuy cut their price, it could be for few days only. Currently BestBuy selling Apple TV for $89.99. BB did that in the past too. That time also Amazon brought the price down. It doesn’t always mean that another product is coming. just my 2 cents 🙂

  • Time to save up my moneys for the new one.