When Steve Jobs stepped down as Apple’s CEO this past August, investors panicked. How could the Cupertino company continue its run of greatness without the man that started it all? Two words: Tim Cook.

The Wall Street Journal published an interesting article yesterday that looks at Cook’s impact at Apple during his first two months as the company’s Chief Executive Officer. And it sounds like he’s off to a good start…

Although Cook promised that Apple wouldn’t change under his tenure, the WSJ suggests that the company won’t exactly be the same either.

Here’s an excerpt from the article:

“In recent weeks, Mr. Cook has tended to administrative matters that never interested Mr. Jobs, such as promotions and corporate reporting structures, according to people familiar with the matter. The new chief executive, 50 years old, has also been more communicative with employees than his predecessor, sending a variety of company-wide emails while addressing Apple employees as “Team,” people close to the company said.

Mr. Cook has also displayed some different corporate philosophies from Mr. Jobs. The new CEO recently announced a charitable matching program promising Apple would match employee donations to non-profits of up to $10,000 a year, starting in the US. In contrast, Mr. Jobs said at a company off-site last year that he was opposed to giving money away, according to a person who attended.”

Cook may not be the visionary that Jobs was, but he is more than capable of running Apple. Not only has he been with the company for 15 years, he is also the reason behind its low supply costs and high profit margins.

And as for future Apple products, well Cook has an all-star team of visionaries to help him out. From Johnny Ive to Scott Forstall, almost every person responsible for Apple’s success is still right by Tim’s side. Yeah, we’d say that Apple is in good hands.

  • STK10

    This article makes steve out to be greedy and not required lol. The king is dead, long live the king!


      I agree.. If apple gave money away they would be a top corporation it is today

  • soccerkrzy

    Already like Tim Cook more than Jobs.

  • Dan

    well we are far from seeing the whole picture in a small quip like this, but he does sound like a good guy. Only time will tell if he is truly good for Apple.

  • Dustin

    Apple will turn into just a “normal” company now, under Steve Cook. With Jobs, it was the future and something special.

    • Vitica7

      + 1
      Cook seems like just a “normal” CEO but Steve Jobs is the “crazy one”

      “Here’s to the Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes.
      The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo.
      You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore
      them. Because they change things. They push the human race forward. And while some may see them
      as the crazy ones, we see genius. Because the people who are crazy enough to think
      they can change the world – are the ones who DO!

      • Vitica7

        Tim will only change how the company’s run…but Steve has not only changed the face of the company but also the world

    • Josh

      Tim Cook*

  • svnelvn

    One day they are all gonna say:
    Apple is now cooked

    • Justin

      Or. Maybe they are now “Cookin'”.

  • Xepptizz

    I do wonder if Apple can keep it’s momentum going in the postSteve era. I have my doubts, but Cook will do an ok job. But maybe being cutthroat was a apart of Steve’s great succes and thus Apples’.

  • Hahaha!!!

    Maybe. Maybe not.

    Just finished reading Steve Jobs Biography. As mentioned in this article, the-all-star team is still around but who is going to challenge the-all-star team. In his biography, despite their brilliance, Steve Jobs still managed to find weaknesses and improve upon their works. Who is going to do that now???

  • Gautam Narse

    Not everyone is same… everyone is diffrent from each other.. atleast he doing something good.. Good Work..

  • ByronChurch

    I had a lot of hope that Steve Jobs was going to save the world from greedy leaders right after cut and paste but after reading the bio I think not. I welcome this new chance for Apple to evolve and mature !

  • Princ3

    if ya smeeeeellll what the coook is Kooking :)))

  • David ferrandino

    Apple does give money away. Every time I brough a product in that was broken it got replaced free. Steve was a mad man who though he was special but he was nothing without his people. Apple will survive just fine now that it’s established.