It’s no secret that Apple’s iPhone, iPod touch, and iPad have made some serious waves in the gaming industry. Their direct line to the App Store with thousands of games available for $1 or less suddenly made other bulky, more expensive handsets seem out of date.

Apple’s latest victim is Nintendo’s new 3DS offering. The company’s recently had to slash its price in the face of poor sales — after not even 6 months on the market. The downturn has Nintendo’s investors wanting answers. Perhaps they should look into developing for iOS…

Bloomberg reported yesterday that some investors have suggested that instead of working hard to bring a 3D Mario title to the failing platform this Fall, Nintendo should instead start developing for Apple’s iDevices. One Tokyo-based fund manager comments:

“Smartphones are the new battlefield for the gaming industry. Nintendo should either try to buy its way into this platform, or develop something totally new.”

But the odds of that happening in the near future don’t seem very likely. When investors took Pokemon’s iPhone game announcement last month as a sign that the company might be rethinking its no-iOS policy, Nintendo immediately squashed the rumors.

It’s well known that Nintendo’s president Satoru Iwata doesn’t want to get into the licensing game. He’s been insistent that his company will continue to only make titles for their own products, that is, as long as he’s in charge.

But it might be time for him to rethink his strategy, as it’s starting to alienate investors. MF Global FXA Securities suggested selling the stock in a recent note to shareholders:

“They just don’t get it. Sell the stock because a management once feted for creative out-of-the-box thinking have just shown behind the times they are.”

If RIM‘s recent turmoils have taught us anything, it’s that when investors start calling you old-fashioned, it’s time to switch things up. The electronics industry changes too quickly for companies to not be open to amending their business models.

What do you think? Should Nintendo consider developing for iOS? Who wouldn’t love Mario on the iPhone?

  • boscotherock

    I’ve been saying this since iPhone first came out. They could develop some new games, but I’m sure a majority of people would be willing to pay for Virtual Console, maybe work in some cool new touch functionality. Doubt it will ever happen though. I’m a Nintendo fanboy myself, but I also know that Nintendo has their heads too far up their asses to try and do something like that, so we might as well mark this one off the list.

    • Na

      Yea it’s too bad.. I would love Zelda to come to the iPhone.. There’s always emulators I guess

  • Brent

    They would make an absolute KILLING if they did this. And although Apple likes playing by their own rules normally, I’d assume they could be willing to take less of a cut on each download because the sheer volume of purchases would make it worth it to them.

    This reminds me of Garmin. Garmin totally missed the boat because they wanted to force people into buying their hardware instead. And TomTom and Navigon (later purchased by Garmin, ha idiots) made a fortune off of the iOS apps.

    3DS success or not, it’d be wise to embrace the smartphone gaming market. Limit the length of the game, maybe take out a few features that you would only be able to get on the 3DS version… people don’t want to pick up their iPhone to play hours upon hours of gaming anyways.

  • max

    Yessss that would be great i love Mario

  • God

    Can anyone name any other handheld or console that had to slash prices because of poor sales… I CAN’T THINK OF ANY!!! What I don’t get is why didn’t they start developing iOS games a long time ago, they’re losing a ton of money, the wii is no longer as it was, matter of fact it’s nearly dead and now all they’re doing is coming out with the same games over and over again with the same charters on different consoles… WHO WANTS THAT!!! Nintendo needs to get there game together, why are they still coming out with these systems that has poor online networking and no hd… People and technology is change, IT’S TIME FOR YOU TO CHANGE TO AND GIVE CONSUMERS WHAT THEY WANT, PUT A POKEMON GAME ON THE IPHONE… and not some stupid trading card game neither…

    • AMB

      ”Can anyone name any other handheld or console that had to slash prices because of poor sales… I CAN’T THINK OF ANY!!! ”

      PSP, PS3, Xbox 360, Wii, Gamecube, Xbox, Gameboy Advance

      These are the ones on top of my head. And yes I would love an actual pokemon game on iOS

      • God

        Your smart one, NOT!!!!…. Did any of them slash prices 80 bucks only 5 months after its initial launch… NO!!!!

  • Brian

    I’m pretty sure they’ll sell MILLIONS if they port a Mario, Zelda or Metroid tittle to iOS within weeks, they don’t even have to make a new game, just a port, people will go crazy, just sayin’. Of course, it has to be a real game, not a stupid Mario themed pinball game.

  • Jason

    please God yes I hope they do.. although I do have emulators. but legit games would be awesome yo.

  • Jason

    please God yes I hope they do.. although I do have emulators. but legit games would be awesome yo. yes.

  • Fejor

    When they first introduced the App Store the first thing I did was search for “Mario” and no results. Nintendo for Apple would be AWESOME!

  • No no no no no no no no

  • ByteNapple

    Nintendo could reach out to three jailbroken market or even develop a cloud based console so that their content is not restricted and held up in litiogation with Apple. I love Apple and I love old school Nintendo but them working together, as stubborn and hard headed as they both are, may be like a clash of the titans

  • jummm it’s more of a wish, nintendo should do software even for sony ps, they arent and they wont do it as long as they produce their own consoles. i dream a day of smash brothers and zelda in any console/iphone <3

  • Felipe

    Sony put playstation on android from google
    Why not an alliance of nintendo and apple?
    That will blow them fuck out xD

  • Steve

    Nintendo would make so much money!