Australia is the Latest Victim of Apple’s iPhone Shortage Game

By , Sep 8, 2010

On launch day of the iPhone 4 I was 26th in line at the Mall of America. I arrived at 2 in the morning and by the time Apple opened their doors there were easily over 300 people waiting behind me. I know that everyone in line that day didn’t go home with the new iPhone. It was blissfully maddening.

The latest shortage reports are coming out of Australia where TUAW shows the country’s carriers are feeling the heat from a high demand, low supply market. With cell carriers down under getting new shipments each week, and the Apple stores in the US each day, I feel like the company purposely shorthands their retailers and inadvertently causes chaos…

I know that it wouldn’t be the first time a company has set a limit on the amount of products to be released on launch day but this isn’t just any company. It’s freaking Apple. I say that Apple should know by now the anticipation of the iPhone 4 after the launch days the product has endured thus far. Australia should have had no problem meeting demand.

Allowing users and carrier outlets to suffer at the hands of their hype is irresponsible. I say if they can ship the product each day or week then they should be able to offer more up front. Why does it seem so simple?

Do you think Apple is still purposely releasing only so many iPhone 4 per launch date, and if so should they stop? Give us your opinions in the fully stocked comment box.

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  • http://yourtechupdates.com Ned Perkins

    Damn and just when I’m thinking about how to get one to…

  • PS

    Apple has 3 weeks official shipping for iPhone 4 in most territories – including US and AUS. I think this article, in fact, is the one trying to benefit of hype.
    Also, Apple would benefit more to be able to supply especially retailers with enough phones if they could – chances are customers will walk away with other handsets. Even Apple is just a greedy company that wants to sell as much as possible in as short time as possible. Just dumb to suggest they play a game on this… if it was at all possible to have 100 million handsets ready for launch day, they’d be happy to sell them – as any other company would.

  • http://www.replicabox.co.uk Carlos Delacruz

    We all know why apple do this, clever marketing, Do you not remember Nintendo purposely holding stock back ready for Christmas. theres a reason they do this and it works.

    Create the hype, cause chaos sell more phones

  • http://sammyb.com.au SammyBMelbDJ

    it was so stupid on launch day a few places on had around 80 iPhones to sell that day, then you had to sign up and wait 3-4 weeks !!!!!!!! =[

  • Aman

    really pissed off theres still doing it here in australia. 2 month wait with optus for an iphone 4 with a few coming in each week to give to people who have already signed up with the plan. why not wait for them to have enough of the bloody product before launch!!! even then, im sure with apples vast manufacturing capabilities, could easily make enough to go around. it is all a way to get people to buy them for christmas. seriously so many people have ipods now, stop making them for maybe 2 days and get these fukn phones out!

  • Maxine

    Its f***king ridiculous… Waiting 3 – 4 weeks for a bloody phone.
    When in USA if you connect with AT&T you get your phone with in 2 DAYS!!!
    How can they get stock so quickly while the rest of us WHO BUY FROM APPLE DIRECT have to wait weeks for this phone.
    Surely they have caught up with orders by this stages the phone was released MONTHS ago!
    Apple are loosing more respect by the day!