Trying to stave off threat from Apple's music subscription service and at the same time overcome a “listenership plateau”, Pandora is set to launch a pair of paid subscription tiers next month, The Wall Street Journal reported yesterday citing people familiar with the matter.
Provided it's able to negotiate necessary deals with record labels, Pandora could unveil two new paid subscription tiers in the United States and elsewhere.
One of them would reportedly provide unlimited on-demand access to tens of millions of songs on the Internet radio streaming service in exchange for $9.99 per month.