Really, why should Apple make the iPad mini other than what Bloomberg, WSJ and NYT heard? Per conventional wisdom, Cupertino needs to move fast now Google's Nexus 7 is picking up steam (the $249 16GB model is sold out). Some people reckon Apple must launch a smaller iPad in order to keep folks locked inside its ecosystem and away from Google's.
Others reason the shrunken iPad that fits inside women's purses could easily become a new fashion statement (and they're probably right). And we can fairly safe assume that Santa would bring $199 mini iPads to lots of kids this Christmas (naughty ones will get a Kindle Fire).
But as with all consumer electronics, including Apple's shiny gadgets, the case for iPad mini boils down to sales projections, spreadsheets and charts. It just so happens that I've stumbled upon an awesome chart which illustrates unambiguously why the iPad mini is a missing link in Apple's iOS portfolio...