Apple this morning announced a special edition of its iPhone 7 and iPhone 7 Plus in a beautiful new (PRODUCT)RED finish, with sales of the device contributing to the Global Fund to fight AIDS. The new iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition with its red matte aluminum finish continues more than ten years of partnership between Apple and (RED). The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.
Apple on Sunday night announced its RED campaign for World AIDS Day 2014. For the next two weeks, Apple is devoting a special section of the App Store called “Apps for (RED),” which will feature 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight aids.
Additionally, Apple says that it will donate a portion of all sales from both its retail and online stores around the world to the Global Fund from during Friday, November 28 and Monday, December 1. These days are known as ‘Black Friday’ and ‘Cyber Monday,’ and are two of the biggest shopping days of the year.
Apple pushed out an update for the iOS version of GarageBand on Sunday, bringing the popular music-making app to version 2.0.5. The update adds the option to purchase the RED Loop Pack, a limited-time in-app purchase that features an exclusive collection of 300 guitar, bass, synth and drum loops in a variety of genres.
The pack will only be available until December 7, via a $0.99 in-app purchase, but of course once paid for it will be permanently accessible from the GarageBand loop browser. Apple says 100% of the proceeds will go to the RED foundation, a charity that raises money for a global fund to fight AIDS, Tuberculosis and Malaria.
Product Red – styled as (PRODUCT)RED – is a marketing brand licensed to other companies, established in 2006 by U2 frontman and activist, Bono, together with Bobby Shriver of the ONE/DATA, with the goal of raising awareness and funds to help eliminate HIV/AIDS in Africa.
The initiative earns money on each participating Product Red sale and proceeds go straight to The Global Fund to Fight AIDS, Tuberculosis and Malaria.
Apple’s been one of Product Red backers since its inception, thanks mostly to late Steve Jobs who was on good terms with Bono. Product Red today announced that Apple’s contributions to the charity have reached a cool $70 million…
As it has in the past few years, Apple is recognizing December 1 as World AIDS Day. The company has posted a banner on its website’s home page, and several of its retail stores have begun coloring their Apple logos red.
First observed in 1988, World AIDS Day is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV—something Apple has shown an interest in with its long-term (Product) RED partnership…