Product Red

The red wallpapers collection

With the launch of the new (PRODUCT)RED iPhone, we have seen more and more red pop up in social media exchanges. Previously, we posted a specific wallpaper set directly inspired by the new device. Friday, the new device launched are we are very excited about the new colorway. Our Wallpaper of the Week section tries to promote relevant photo quality images and this Sunday, we continue with the red theme.

Red iPhone 7, new 9.7″ iPad & updated iPhone SE now available

Apple's new iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition, a new 9.7-inch iPad model (called simply “iPad”) and iPhone SE with twice the storage are now available to order. The red iPhone can be purchased worldwide via Apple's online stores and brick-and-mortar locations. The new iPad can be ordered from and starts delivering to customers and arriving next week in Apple Stores, through select carriers and Apple Authorized Resellers.

iPhone 7 (PRODUCT)RED-inspired wallpapers

Yesterday, Apple quietly announced the brand new (PRODUCT)RED colorway for iPhone 7 and iPhone 7 Plus devices. In fact, Apple quietly announced quite a few updates to several different lines, including a small spec bump for the "iPad," which is the new way to refer to the older "iPad Air" lineup. Updates aside, we can't get our hands on any of it today, but we can celebrate with a (PRODUCT)RED wallpaper!

Apple’s (PRODUCT)RED contributions have topped $130 million

Tucked away as a side-note in today's press release with which Apple unveiled (PRODUCT)RED Special Edition iPhone 7 is an interesting update: the Cupertino firm's raised more than $130 million for the RED organization thus far. Apple is the world’s largest corporate donor to (RED).

For those not in the know, (RED), spearheaded by U2 frontman Bono, aims to fight preventable and treatable diseases like AIDS, Tuberculosis and Malaria. (RED) also funds programs that help prevent the transmission of HIV from mothers to their unborn babies.

Apple unveils iPhone 7/Plus (PRODUCT)RED Special Edition

Apple this morning announced a special edition of its iPhone 7 and iPhone 7 Plus in a beautiful new (PRODUCT)RED finish, with sales of the device contributing to the Global Fund to fight AIDS. The new iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition with its red matte aluminum finish continues more than ten years of partnership between Apple and (RED). The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.

Apple raised more than $20 million for Product Red this holiday season

Apple raised more than $20 million this holiday season to benefit Product Red, an organization that partners with companies to fight AIDS in Africa.

Recode obtained a copy of an email from Apple CEO Tim Cook to employees on Wednesday, congratulating them on their charitable work, which now totals $100 million total to Product Red in recent years.

Apple announces RED campaign for World AIDS Day

Apple on Sunday night announced its RED campaign for World AIDS Day 2014. For the next two weeks, Apple is devoting a special section of the App Store called "Apps for (RED)," which will feature 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight aids.

Additionally, Apple says that it will donate a portion of all sales from both its retail and online stores around the world to the Global Fund from during Friday, November 28 and Monday, December 1. These days are known as 'Black Friday' and 'Cyber Monday,' and are two of the biggest shopping days of the year.

Apple updates GarageBand for iOS with new RED Loop Pack

Apple pushed out an update for the iOS version of GarageBand on Sunday, bringing the popular music-making app to version 2.0.5. The update adds the option to purchase the RED Loop Pack, a limited-time in-app purchase that features an exclusive collection of 300 guitar, bass, synth and drum loops in a variety of genres.

The pack will only be available until December 7, via a $0.99 in-app purchase, but of course once paid for it will be permanently accessible from the GarageBand loop browser. Apple says 100% of the proceeds will go to the RED foundation, a charity that raises money for a global fund to fight AIDS, Tuberculosis and Malaria.

Apple’s PRODUCT (RED) contributions top $70 million

Product Red - styled as (PRODUCT)RED - is a marketing brand licensed to other companies, established in 2006 by U2 frontman and activist, Bono, together with Bobby Shriver of the ONE/DATA, with the goal of raising awareness and funds to help eliminate HIV/AIDS in Africa.

The initiative earns money on each participating Product Red sale and proceeds go straight to The Global Fund to Fight AIDS, Tuberculosis and Malaria.

Apple's been one of Product Red backers since its inception, thanks mostly to late Steve Jobs who was on good terms with Bono. Product Red today announced that Apple's contributions to the charity have reached a cool $70 million...

Apple Stores coloring logos red in recognition of World AIDS Day

As it has in the past few years, Apple is recognizing December 1 as World AIDS Day. The company has posted a banner on its website's home page, and several of its retail stores have begun coloring their Apple logos red.

First observed in 1988, World AIDS Day is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV—something Apple has shown an interest in with its long-term (Product) RED partnership...