That distinctive scent felt upon unwrapping a newly purchased Apple product from its packaging? File this under the you-better-believe-it drawer: a trio of young artists from Australia have created a new fragrance that replicates the smell of a new MacBook Pro.
Based on a few ordinary aroma ingredients from suppliers in the south of France, the fragrance aims to recreate that unique and sexy olfactory experience associated with unboxing a shiny new Apple product.
I don't know about you, but I always stick my nose inside the box immediately upon unwrapping an Apple product (I also flip through magazines backwards and smell the shiny pages, too).