Marco Tabini of Macworld takes an interesting look today at how Apple manages to keep the prices on its products, and subsequently its profits, so much higher than other manufacturers. It turns out, the company uses a unique, two-pronged pricing strategy.
The first part of it has to do with wholesale pricing. Apple, unlike most hardware-makers, doesn't offer resellers much of a discount on products like the iPad or iMac, even if they're buying in bulk. This doesn't give retailers much incentive to carry the products, but with the kind of foot traffic they produce, it doesn't really have to...
