iPad

From the latest news to the most comprehensive tutorials, learn how to get the most out of your iPad with our step-by-step guides and expert tips.

Early App Store Search Ads adopters seeing $0.40 CPA and 49.4 percent conversion

Announced in June of this year, first ads started cropping up in search results on the App Store beginning October 5. Aside from a few launch hiccups, App Store search advertisements seem to be performing pretty well in their early days.

A new study by mobile data intelligence firm Mobile Action—based on a random and anonymous sampling of 77 Search Ads campaigns—has determined that the average Conversion Rate (CR) is 49.4 percent while Cost Per Acquisition (CPA) sits around $0.40.

Search Ads, the survey concludes, is “the biggest opportunity in app marketing right now.”

Instagram now has an app for Windows 10 tablets, but still not for the iPad

Popular photo-sharing service Instagram yesterday catered to the 'Other' category of mobile users by releasing an app for Windows 10 tablets. So what the heck is going on here? Last time I checked, Apple was still king of the hill in terms of tablet shipments and iOS (26 percent) was second only to Android (65 percent) in terms of tablet operating system share, while Windows tablets captured the remaining nine percent share.

Apple’s free app of the week: Shadow Bug

Apple on Thursday updated its App of the Week promotion with the game Shadow Bug. This means that for the next 7 days you can pick up the popular platformer for free on both iPhone and iPad—a handsome savings of $4.

In Shadow Bug, you play an underdog ninja hero that must save your home forest from the evil factory by taking out monsters. The game has been praised for its mesmerizing, parallax graphics and breathtaking soundtrack.