Phil Schiller, SVP of Worldwide Marketing, is also known as steward of Apple's relationship with app developers. Increasingly, Schiller is becoming the public face of Apple, which shouldn't come as a surprise given how he "channeled Jobs’s perspective so consistently”, according to a Businessweek profile.
Schiller was the guy who told us why the iPhone 5 doesn't have NFC, he also lowered expectations that the Passbook app would become an e-wallet solution and reminded us of the Apple way of doing things.
And now, Apple has dispatched its marketing honcho to help alleviate growing concerns that the iPhone 5 is susceptible to scratches and scuffs due to its anodized aluminum surface being only skin deep...