Within just a single day of launching a support account on Twitter, Apple has well over 130,000 followers and is answering over 100 people with questions about Apple products and services per hour.
Although it's taken Apple quite a while to finally use Twitter as a support medium for its main products, depsite having Twitter accounts for Apple Music, Beats 1, and iTunes for quite some time, it's still great to see Apple is using another method of communication to reach its users.
In this piece, we'll talk about why we think creating the support account on Twitter was a great move for Apple.