Genius Bar

Steve Jobs originally thought Genius Bar would never work

When Apple’s former retail chief Ron Johnson presented the idea for tech support stations—dubbed Genius Bar—that would be located inside the company’s brick-and-mortar stores, Steve Jobs loathed the concept and thought it would never work.

“I remember the day I came in and told Steve about the Genius Bar idea and he says, ‘That’s so idiotic! It’ll never work!’”, Johnson told Recode.

Apple’s slick process for dealing with Watch purchases and walk-ins detailed

Contradicting a recent 9to5Mac report which said only try-on appointments will be possible come April 10, sources told The Mac Observer that the appointment-only process will reportedly accommodate walk-in purchases, using a system similar to one recently instituted at Genius Bars in Apple’s real stores worldwide.

The Genius Bar will handle walk-ins by taking your phone number, allowing customers to run their errands and go about their business until they receive timely updates from the Genius Bar related to waiting times via SMS. Apple’s already using this system to handle purchases and is reportedly intending to tap it for the Watch as well.

Apple tweaks Genius Bar reservation policies to deter scalpers

Remember how devious Chinese scalpers adopted a new tactics and grabbed all of the available Apple Store Genius Bar appointment slots to make a quick buck by selling them for real money online?

Guess what? Apple took notice of the trend, too! In order to thwart scalpers, Apple now requires an Apple ID to book an appointment with a retail store Genius.

Previously, making an appointment was as easy as picking a desired store on the Apple Retail website and choosing a session. The company only required your first/last name and email address, which opened door to misuse…

Chinese scalpers now selling Genius Bar appointments online

Scalpers stop at nothing to make a few bucks off Apple’s popularity around the world, and especially in the 1.33 billion people market that is China. As you know, large-scale buyers are known for paying scalpers to stand overnight in snaking queues and buy Apple devices in bulk to resell at a premium.

According to a report Monday, scalpers now have a new innovative technique: they are booking up all available Genius Bar appointments in Apple’s retail stores in China for the purposes of selling these slots online…

Consumer Reports again rates Apple best in tech support

Apple once again is rated best at providing technical support to consumers, according to Consumer Reports, an influential American magazine published monthly by Consumers Union since 1936. This year’s overall score of 86 out of 100 topped Apple’s 2012 rating, the publication announced.

Additionally, Apple’s retail Geek Bar solved nearly 90 percent of tech problems, higher than Best Buy’s lookalike Geek Squad bars. The iPhone maker produced the highest survey results, outstripping its nearest competitor, Lenovo, which scored 63. Apple’s success was due to a number of factors, according to the Consumer Reports survey…

Apple now offering personalized online support service

Apple Store Geniuses are some of the most recognizable employees in the industry. Where as most retailers have moved to phone tech support, Apple takes pride in its in-store helpers.

So much so, in fact, that it’s starting to offer the personalized support to online shoppers as well, meaning customers can now get Genius-level help without ever leaving their house…

Apple airs new adverts about Geniuses

[tube]0LyIwJgQlsc[/tube]

Apple has begun airing interesting new commercials, possibly marking a subtle change in advertising direction. The adverts debuted during the Olympic Games opening ceremonies tonight. Rather than focus on the newly released Mountain Lion, the nine-month-old iPhone 4S or Siri (which is increasingly working against Apple these days), these new clips depicts Apple Store Geniuses solving problems for customers.

The first advert that can be seen above is aptly named Mayday and depicts a Genius on board an airplane helping a customer solve an issue before landing. Two more commercials are included right below for your viewing pleasure…