According to the latest quarterly data from research firm Gartner, BlackBerry's share of the global smartphone market is now 0.0 percent versus its peak market share of approximately 20 percent in 2009. To be precise, the Canadian company's global market share in the fourth quarter of 2016 stood at a rather measly 0.0481 percent, Gartner said yesterday.
Of the more than 432 million smartphones sold during the holiday quarter, just 207,900 were BlackBerries running the company's own operating system (BlackBerry also sells devices that run Android, like DTEK60 and Privilege). The development marks the end of an era, nearly ten years after Apple launched its iPhone.