Samsung took a full-page ad in three major U.S. newspapers to apologize to its customers for the Note 7 recall. The Korean Herald newspaper is reporting that the company’s letter to customers was signed by Gregory Lee, who is president and CEO of Samsung Electronics North America.
The ad appeared in Monday editions of The Wall Street Journal, The New York Times and The Washington Post.
“An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry,” reads the ad.