Freemium

EA announces it’s bringing freemium model to mobile FIFA titles

Sorry FIFA fans, it looks like the popular soccer (futbol) game is going freemium this year. Electronic Arts made the not-so-surprising announcement during its Gamescom press conference in Germany this morning.

This means that when FIFA 14, or whatever it’s going to be called, hits mobile devices later this year, it’ll utilize EA’s free-to-play business model. So while it’ll be free to download, it’ll likely be rife with in-app purchases…

Freemium Candy Crush game smashes revenue records at $633K per day

Candy Crush Saga could become the legal Crack of the app world. Initially belittled for its close resemblance to Bejeweled, Electronics Arts’ addictive freemium game, Candy Crush is now the poster child for the freemium model, raking in a record $633,000 per day, according to one estimate. The key is simple: get players addicted to the game, then charge for larger and larger fixes. Theoretically, the company behind Candy Crush could pull in $230 million in annualized revenue from this single app, even turning the game loose on Wall Street…