Apple doesn't go out of its way to promote any streaming numbers for the TV series, films, and documentaries --or even how many subscribers there are for Apple TV+-- but some of its original content have reportedly raked in quite a few viewers since its launch.
Netflix gets teased a lot for having a lot of content, but "nothing to watch". And some of its originals are panned for, well, not being that great. That isn't to say Netflix hasn't had some successes -- it definitely has. And the streaming service dominates the space right now. So of course Apple should have purchased it years ago.
The "streaming wars" is still an ongoing effort. Companies like the AT&T-owned Warner Bros., Netflix, Disney, Paramount, and so many others all vying for some of the money you earn every month. To do that, it all centers around one thing: content. Apple jumped in, too, but, unlike those other companies it's missing one thing: content.