Not to be outdone by Australia’s Telstra and Germany’s Deutsche Telekom, British telecommunications operator EE (formerly Everything Everywhere) confirmed that it, too, would soon be treating its customers to six free months of music-streaming via Apple Music and Beats 1 Radio.
To promote this offer, the carrier put together a multi-million pound ad campaign featuring actor Kevin Bacon and pop singer Britney Spears.
After announcing last week it’d become the first major U.S. wireless carrier to offer international roaming through a new partnership with Canada’s Rogers Communications, the nation’s second-largest carrier, AT&T, today announced another global LTE agreement, this one with the United Kingdom’s top 4G LTE network, Everything Everywhere, or just EE.
The deal makes EE UK’s first domestic wireless provider to offer inbound 4G LTE roaming for travellers on international networks visiting the UK. AT&T’s customers traveling abroad will be able to hop over to EE’s fast 4G LTE network some time in the first half of next year, EE said Tuesday…