Eddy Cue, Apple's Senior Vice President of Internet Software and Services, gave CNN a tour of the new Apple TV, which hits Apple's retail stores tomorrow.
Reiterating that to Apple, television is about apps, Cue called the fourth-generation box “absolutely” more than a hobby project for Apple.
“We have over 20 million Apple TV's in households today,” he said. “We think this is really going to revolutionize television. So this is a big deal for us.”