Chitika

Chitika: iPad rules ‘biggest ever’ holiday

How did holiday sales of tablets shake out? Although sales numbers aren’t yet available, we can get some idea of which devices were in most demand. For instance, Amazon’s Kindle Fire, followed by Samsung’s Galaxy tablets and Google Nexus devices were the top three non-iPad products serving ad impressions in December, according to an ad firm.

Although the iPad (both the full-size versions and the iPad mini) accounts for 87 percent of U.S. and Canadian tablet-based ad impressions, the Kindle Fire was next best with 4.25 percent of tablet traffic. The Samsung Galaxy tablets had 2.65 percent, while the Google Nexus family of tablets garnered 1.06 percent of tablet traffic, according to ad network Chitika…

Chitika: recent iOS 6 adoption spike due to China iPhone 5 launch

Earlier this week, a report surfaced from MoPub, a mobile ad serving platform, suggesting that the recent release of Google Maps caused a 30% spike in iOS 6 user adoption. And of course, it made sense that some folks were holding out on updating until they were sure they’d have a proper Maps app.

But what didn’t make sense was how far off MoPub’s findings were from Chitika’s. You see Chitika, another large ad network, also looked at iOS 6 user adoption after the Google Maps release, and it only saw a 0.2% bump. So why the huge discrepancy? It likely has to do with the firms’ coverage areas…

Microsoft’s Surface just a blip with 0.13 percent of tablet traffic

Apparently, more of Microsoft’s Surface tablets are showing up in commercials and television episode placements than online. Despite an aggressive push, the Windows device accounted for just 0.13 percent of advertising served to tablets during November, according to one mobile advertising network. The dismal numbers are just the latest sign the much-heralded Surface just isn’t selling.

Microsoft’s outspoken boss Steve Ballmer acknowledged as much when he recently called Surface numbers “modest”. By comparison, 0.91 percent of Google’s Nexus tablets displayed ads between November 12 and November 18. The percentages come just a day after a report that the iPad mini saw ad impressions climb 28 percent daily during the November…

iOS devices account for 65% of US mobile web traffic

Chitika summoned the data from its 200,000 mobile websites and some 4 billion ads to bring you its latest report on mobile web traffic. The advertisement firm does this every couple of months to give some insight on which mobile devices folks are using to browse the web.

Surprise. According to the latest numbers, which come from data pulled between September and October, Apple’s iOS devices are still very much ahead of Samsung and other competitors. In fact, they account for more than 65% of the mobile web traffic in North America…

iOS 6 adoption rate: nearly 2 out of every 3 devices upgraded

According to a new Chitika survey, a month following its public release iOS 6 is found on approximately 61 percent of devices. When Chitika conducted a similar survey just 24 hours after iOS 6 availability, it found the software on some fifteen percent of devices (25 percent after 48 hours of availability).

People who want to be on the bleeding edge of technology usually install the latest and greatest version of iOS within the first week or two, with some opting to hold out until early kinks have been worked out.Ā The numbers do suggest that the rate of iOS 6 adoption is stabilizing.

Apple itself on September 24 said iOS 6 ran on one-quarter of all iOS devices it sold to that date, amounting to a total of a hundred million iPhones, iPads and iPod touches running iOS 6…

iPhone accounts for nearly half of smartphone web traffic

The number of models in the iPhone family is extremely small compared to the amount produced by other manufacturers. But according to a new report, which is an update to Chitika’s recent iPhone 5 study, Apple’s handsets still account for nearly half of all smartphone-generated internet traffic…

The iPhone 5 surpasses the Galaxy S III in web traffic volume in just 18 days

Apple’s iPhone 5 in under three weeks has managed to overtake Samsung’s flagship Galaxy S IIIĀ smartphone in web traffic volume, a new survey by research and analytics firm Chitika has found. Let’s put this in some perspective. The iPhone 5 went on sale in the United States, Canada and seven major oversea markets on September 21, or just over three weeks ago,Ā rolling out the following week to 22 more countries.

Samsung released its Galaxy S III on May 29, four months ago. By July, the South Korean conglomerate was selling the flagship handset in a whopping 145 countries, shipping 20 million units as of September 6. Apple plans to sell the iPhone 5 in a hundred countries through 240 carriers by year’s end and announced opening weekend sales of five million iPhone 5 units…

24 hours later, iOS 6 is on 15 percent of devices

It is no secret that prior iOS releases were deployed fairly quickly across the vast majority of iOS devices in active use. This year’s iOSĀ iteration, iOS 6, is no exception. According to one mobile ads provider, just a day after its public releaseĀ iOS 6 peaked at more than fifteen percent of all web traffic on its mobile ad network.

More importantly, traffic has remained at that level since. Another non-scientific survey shows a huge spike in iTunes traffic during the hours iOS 6 went live. With more than 400 million iOS devices sold to date, iOS 6 is poised to become Apple’s fastest-growing iOS release to date…

iPad web traffic drops a little, Nook overtakes Kindle Fire

An interesting change in tablet web traffic in June, as observed by ad network Chitika which sampled hundreds of millions of ad impressions across mobile apps that incorporate its solution. While they’re by no means an accurate representative of the market, the numbers still outline market trend changes.

Apple’s iPad dropped a bit in June, but the biggest change comes in Barnes & Noble’s Nook passing Amazon’s Kindle Fire. Of all non-iPad tablets, Samsung’s Galaxy Tab remains the most widely-used device…