While Apple CEO Tim Cook continues teasing the public with respect to a rumored standalone television set with the shiny Apple logo on it, market incumbents are beginning to take notice of the buzz.
Not content with sitting on the sidelines and watch Apple potentially make deeper inroads into the living room, the cable giant Comcast, the nation's top pay TV provider, today took the wraps off its next generation, cloud-enabled X1 Platform from Xfinity.
They are calling it the X2, it's coming this Fall, has a sleek new user interface, is social, can talk to you and run apps and integrates with Facebook, Instagram, Pandora, Rotten Tomatoes and more. I've included more details and a promo video after the jump...