Apple

What’s your fondest Apple memory?

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We all have good memories related to Apple. That's the reason we're attached to a brand or a product. At least, that's what science says. Maybe it's the Apple Watch helping you take better care of yourself, or the first time you FaceTimed your crush. These good memories are what make you want to stay on Apple's side, no matter how many times people say the new iPhone has a kitchen stove on its back.