Apple

Tales of the Apple / AT&T Meltdown

Wired has an interesting article in the August issue about the relationship between Apple and AT&T. You won't find this article on the web yet but ZDNet summed up some of the highlights of the article.

It's very interesting to see what happens behind the scene. Here are a few pieces worth noting:

Early on when an AT&T representative suggested to one of Jobs’ deputies that the Apple CEO wear a suit to meet with the AT&T board, he was told “We’re Apple. We don’t wear suits. We don’t even own suits.”

One of the iPhone’s problems was that Apple had chosen to source the radio from Infineon, whose hardware was used widely in Europe but rarely in the US, where cell towers are placed farther apart and reception was therefore less forgiving. AT&T would say “Let’s resolve these issues together” and Apple would say “No, you resolve them. They’re not our problem. They’re your problem.”

One Apple source told Wired that Jobs has discussed dropping AT&T at least a half a dozen times.

On the two-year tethering impasse: Apple wanted it included in the data plan, AT&T wanted to charge extra.

Apple also heavily considered switching to Verizon numerous times. [...] It concluded that switching to Verizon would be too complicated and expensive because the chips were different sizes and would necessitate rebuilding the iPhone from scratch. Apple also wasn’t convinced that Verizon’s network would fare much better and let’s not forget the nasty lawsuit that voiding its exclusive pact with AT&T would invite.

According to the article Qualcomm began working with Apple on a chip that could allow the iPhone to work on both the AT&T and Verizon networks.

Interesting indeed. And this is just the tip of the iceberg. There's probably much more going on...

Apple Says “We Love Our Users”. I Say They Hate Bad Publicity

At the conference about the iPhone 4 antenna issue today, Apple announced that it will be giving away free cases to iPhone 4 owners. Even though they don't admit that the iPhone 4 has a problem with the antenna, Apple said they do all this because they love their users.

If you look at the transcript of the conference, it's actually clear that  "we love our users" was the message Apple wanted to get across.

When asked if Apple had learned anything from this debacle, Steve Jobs replied:

There are some things we know that we did learn here. One thing is how much we love our customers and how we are going to take care of them. We were stunned and upset and embarrassed by the Consumer Reports stuff, and the reason we didn’t say more is because we didn’t know enough. If we’d have done this event a week and a half ago, we wouldn’t have had half the data we have today.

Hmm. I have a hard time believing Apple would have done anything if Consumer Reports hadn't brought the antenna issue to the mainstream. After all, Steve was pretty quick at telling people the iPhone had no problem at all and that we were holding it wrong. He didn't seem to need any "data" at the time.

Besides, what kind of data does Apple have right now? The fact the iPhone 4 drops only one call per 100 more than the iPhone 3GS? Did it take Apple 3 weeks to figure this out? If anything, this data should prove that the iPhone 4 antenna is worse than the 3GS'.

When Ryan Block from GDGT asked how does touching the corner with a single finger seem to cause this issue? It’s not just a grip, it can just happen by touching a single finger. Bob Mansfield replied, completely avoiding the answer:

Your body is a pretty effective signal absorber. When you make contact with that phone, its performance in contact with you is less than its freespace performance. It’s a way to attenuate the signal by some amount.

This doesn't answer the question. Apple can demonstrate how other smartphones drop signal by gripping them but you don't need to grip your iPhone 4 to make it drop signal. You just need to put one finger on it.

To me Apple didn't address the issue at all today. They didn't admit their product was flawed. All they are doing is calming people down with free cases.

Today, I don't believe Apple when they say they care about their users. Ultimately, the only thing they care about is putting an end to this publicity massacre.

What do you think?

Apple Releases iOS 4.0.1 for iPhone and iOS 3.2.1 for iPad. Jailbreakers Beware!

Apple just released iOS 4.0.1 for iPhone 4, iPhone 3GS and iPhone 3G. This software update is said to fix the antenna issue which is supposedly related to a bad math formula regarding the the display of the iPhone's service signal bars.

At the same time, Apple also updated iOS 3.2.1 for iPad.

As always when a new firmware comes out, it is highly recommended you DO NOT update if you rely on a jailbreak or unlock. Updating your device might prevent you from jailbreaking or unlocking it in the future.

You can download the new firmwares from our iPhone downloads section.

Apple to Hold Press Conference About iPhone 4

Well, it took Apple just about 3 weeks to react to the negative press they were getting about the iPhone 4 antenna issue. Apple sent an invite to a few tech journalists for a press conference this Friday, and while it's not clearly said the conference will address the "Antennagate", one can only assume this will be the topic of choice.

The fact this problem was brought to the mainstream when Consumer Reports said they don't recommend the iPhone 4 is probably the reason why Apple is having a press conference on this matter. The conference will be this coming Friday, at 10am PST.

[Engadget]

iPhone 4 Recall. Is This An Option?

The iPhone 4 antenna issue is becoming a big problem for Apple. Not that it wasn't before, but at least until then, this wasn't an "advertised" issue. With Consumer Reports saying yesterday they do not recommend the iPhone 4, the antenna problem has been brought to the mainstream.

Until today, Apple's stance had been pretty clear: "YOU create the antenna issue. The hardware is fine, you just don't know how to hold your iPhone." But can they maintain this? While fanboys easily drink the Apple Kool Aid, I doubt the average person will...

Crisis Communication expert Pr. Matthew Seeger tells Cult Of Mac:

Apple will be forced to do a recall of this product. It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.

A recall on several millions iPhone? Ouch! It's going to cost them a lot... Seeing how Apple lost 9 billion dollars in market capitalization today on the stock market in the wake of what TechCrunch call the "Antennagate", a recall might reveal more "cost effective". Doing the right thing might prevent Apple from losing more money and stain their brand forever.

At this point, I think Apple only has 3 options.

I doubt Apple will do a recall of the iPhone 4. A recall means they will fix the issue and so far, they don't know how to. So let's assume they recall your iPhone. What are they going to do with it? Put some tape around it? No. There is no fix but removing the antenna and sticking it back inside the device, but we know this isn't an option as there is no room for it inside.

The other thing Apple can do is to offer a free Bumper to every iPhone 4 owner. This will cost them a couple dollars per iPhone, which I assume is the production cost of one Bumper. Even if Apple has to give away 100 million Bumpers, it's still much better than what it's losing right now on the stock market... Sure the Bumper won't fix the antenna death grip, but at least it will appease angry or frustrated customers.

Finally, Apple's last option is to keep silent as it usually does, hoping people will be tired of trashing the iPhone 4, and see it as what it really is: the best communication device out there.

What do you think Apple will do? Will they acknowledge their mistakes and come clean? Or will they stay mute?

App Store Hacked… Again!

Do you remember last week when the App Store was hacked? Well, the App Store was hacked, again, as uncovered by 9 to 5 Mac.

In an article I wrote a few days ago, I explained how Apple was downplaying the situation by saying only 400 accounts were hacked, which to me didn't make sense, and was way less than it could possibly be. It seems that I was right.

This week's shady developer is from China and goes by WiiSHii. All the fraudulent apps are in the travel section which contains over 11,000 applications. That means these apps didn't make it in the Top 100 because they were so few to compete with. People who thought I was wrong about this whole situation won't be able to argue on that point.

They clearly used some cheating mechanism to get their apps in the top 100. Additionally, Ars Technica reports about a user who was falsely charged for a bevy of apps from the same WiiSHii development company.

Your turn now, Apple. How do you fix this?

Apple Blatantly Lying About the App Store Hacking Issue

After issuing a somewhat weak statement about the App Store hacking situation, Apple is now blatantly lying to our face and downplaying what seems to be a massive criminal activity.

Apple recently told Dayton Morris that around 400 or so iTunes users were impacted by the fraud, which, considering there are over 150 million iTunes users, only represents 0.0003% of them.

Oh great, they seem to have this under control, you might think. Wrong, and it doesn't take a genius to figure it out. Here is why...

Thuat Nguyen, the developer who was first caught taking advantage of the the iTunes App Store got 41 of his applications rank in the top 50 of the book category. Now tell me, how can 400 iTunes accounts boost an app sales all the way up to the top 50? Right, they can't. You need muh more purchases than that to rank at the top of your category. Each app needs to be downloaded thousands of times on a period of time to rank that well.

Let's use conservative numbers and assume that to rank at the top of the Books category you need 1,000 downloads for 30 days. So each app would need to be downloaded 30,000 times (1,000 downloads x 30 days) in order to take the top spot because one account cannot buy the same app over and over again.

All the sudden, we are far from the 400 accounts Apple claims were impacted by the fraud. I might not be exactly right about these numbers, but I'm sure I'm not too far from the truth.

Apple impassiveness has been pretty flagrant lately and I'm not really sure the "no-talk policy" Apple has been maintaining for years now is a good things for both the company and its customers.

Thoughts?

Apple Issues Weak Statement On App Store Hacking

Over the weekend, reports started showing up revealing the iTunes App Store had been hacked. The hack seemed to be on 2 levels. Someone hacked into people's iTunes account and purchased applications without their consent. The goal was to buy a bunch of apps from a developer named Thuat Nguyen in order to help his apps rank in the top of their category.

Apple kinda fixed it by removing Thuat Nguyen's apps from the App Store. Today the company issued an official statement:

The developer Thuat Nguyen and his apps were removed from the App Store for violating the developer Program License Agreement, including fraudulent purchase patterns.

Developers do not receive any iTunes confidential customer data when an app is downloaded.

If your credit card or iTunes password is stolen and used on iTunes we recommend that you contact your financial institution and inquire about canceling the card and issuing a chargeback for any unauthorized transactions. We also recommend that you change your iTunes account password immediately. For more information on best practices for password security visit http://www.apple.com/support/itunes.

Did Apple actually fix anything? Not really, and that's what bothering me here. Apple doesn't admit being responsible for people hacking into your account. Basically Apple is saying that you're on your own and if you have a problem you should get in touch with your credit company.

Apple's apathy has been pretty obvious lately. If you thought Apple cared about you as a customer, the way they handled the iPhone antenna issue and these App Store hacks might make you change your mind.

Not Satisfied With Your iPhone 4? You Can Return It For Free

Not satisfied with your iPhone? Apple's phoney fix for the antenna issue won't do it for you? Then you can return your iPhone at no cost as Apple dropped the 10% restocking fee in a move aimed at calming down angry iPhone customers, and possibly to try to avoid lawsuits.

Me? I don't want to return my iPhone 4. I just want it to work. Sneakily incriminating AT&T and taking a cocky stance while telling me I can return my iPhone 4 if I'm not satisfied is not what I expect from a company like Apple.

What do you think?

[via Computer World]

Apple Finally Acknowledges iPhone 4 Antenna Issue, Offers Phoney Explanation

Apple hadn't officially talked about the iPhone antenna issue until today. Steve Jobs had had a few email exchanges with angry customer, but the company's position on the matter hadn't been made official, until this open letter was published on Apple's website  this morning.

While I read this open letter for the first time, I couldn't help thinking an intern had written it. It's indeed poorly written and gives an explanation of the issue that is barely believable:

We have discovered the cause of this dramatic drop in bars, and it is both simple and surprising. Upon investigation, we were stunned to find that the formula we use to calculate how many bars of signal strength to display is totally wrong.

Dude, the formula was "totally wrong"! That sure sounds like some surf bro from the North Shore typed this is. Besides, Apple seemed to have the formula totally right in the past, so why this sudden change?

The rest of the open letter reads:

Our formula, in many instances, mistakenly displays 2 more bars than it should for a given signal strength. For example, we sometimes display 4 bars when we should be displaying as few as 2 bars. Users observing a drop of several bars when they grip their iPhone in a certain way are most likely in an area with very weak signal strength, but they don’t know it because we are erroneously displaying 4 or 5 bars. Their big drop in bars is because their high bars were never real in the first place.

To fix this, we are adopting AT&T’s recently recommended formula for calculating how many bars to display for a given signal strength. The real signal strength remains the same, but the iPhone’s bars will report it far more accurately, providing users a much better indication of the reception they will get in a given area. We are also making bars 1, 2 and 3 a bit taller so they will be easier to see.

We will issue a free software update within a few weeks that incorporates the corrected formula. Since this mistake has been present since the original iPhone, this software update will also be available for the iPhone 3GS and iPhone 3G.

So let me decipher this for you. Apple is going to release a software update that will display the accurate number of bars on your iPhone. You might have never had any issue with the old iPhones (3GS, 3G amd 2G), but now, you will have even less problems.

When you do performance tests after the update, results will be the same, but at least your iPhone will display the correct amount of bars.

Like I foresaw last week, Apple will not fix the antenna issue, it will just hide it with a software update.