Apple recently told Dayton Morris that around 400 or so iTunes users were impacted by the fraud, which, considering there are over 150 million iTunes users, only represents 0.0003% of them.
Oh great, they seem to have this under control, you might think. Wrong, and it doesn’t take a genius to figure it out. Here is why…
Thuat Nguyen, the developer who was first caught taking advantage of the the iTunes App Store got 41 of his applications rank in the top 50 of the book category. Now tell me, how can 400 iTunes accounts boost an app sales all the way up to the top 50? Right, they can’t. You need muh more purchases than that to rank at the top of your category. Each app needs to be downloaded thousands of times on a period of time to rank that well.
Let’s use conservative numbers and assume that to rank at the top of the Books category you need 1,000 downloads for 30 days. So each app would need to be downloaded 30,000 times (1,000 downloads x 30 days) in order to take the top spot because one account cannot buy the same app over and over again.
All the sudden, we are far from the 400 accounts Apple claims were impacted by the fraud. I might not be exactly right about these numbers, but I’m sure I’m not too far from the truth.
Apple impassiveness has been pretty flagrant lately and I’m not really sure the “no-talk policy” Apple has been maintaining for years now is a good things for both the company and its customers.