Having entered the tablet race with its Kindle Fire lineup in September 2011, the online retail giant Amazon has long been rumored to have been working on a smartphone of its own. The elusive product thus far has remained a pipe dream, which isn't saying Amazon isn't readying it.
In the meantime, the world has gone from reaping the profits from the lucrative high-end of the smartphone market to selling inexpensive Android handsets to emerging markets that now increasingly fuel growth. A $0 smartphone could be disruptive and a huge game-changer, but just what strings might be attached for customers here?