One of the hangups with Apple's iTunes is that currently there is no way for you to directly 'gift' digital media to a friend or family member. Though you can easily trade, re-sell or give away a music CD, you can't do that with movies, books any other digital content types offered on Apple's iTunes Store.
A patent application published Thursday could solve this dilemma, thanks to near-field communications (NFC) technology, which has yet to be deployed across Apple devices.
According to the filing published by the U.S. Patent and Trademark Office, instead of a second party receiving an email from iTunes that a song or video has been purchased, an item could be gifted to a nearby iOS device simply with the press of a button...